THE LBMA - Location Based Marketing Association
Location Weekly
Weekly podcast on the latest news in the world of location-based marketing by THE LBMA.
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Episodes
This Week In Location Based Marketing #428 (Audio) 22.08.2019 27:35
Featuring: InMarket acquires Thinknear, Google Assistant lets you send reminders to others, Kraken Rum's dining experience in London, Wirecard launches app in North America, Nike buys Celect for data science, Infiniti teams up with JCDecaux in Russia.
This Week In Location Based Marketing #427 (Video) 14.08.2019 35:05
Featuring: PatientPoint's proximity in healthcare, Boen Wines using NFC with Guala Closures, Bumble gets into physical space, Puma geotargets on Firefly's DOOH, Google launches "seasonality" and "location groups", Groupon acquires Presence AI for voice & text.
This Week In Location Based Marketing #427 (Audio) 14.08.2019 35:05
Featuring: PatientPoint's proximity in healthcare, Boen Wines using NFC with Guala Closures, Bumble gets into physical space, Puma geotargets on Firefly's DOOH, Google launches "seasonality" and "location groups", Groupon acquires Presence AI for voice & text.
This Week In Location Based Marketing #426 (Video) 07.08.2019 34:11
Featuring: PreciseTarget, Pinterest, Pokemon Go in NYC, Amazon killing Dash button, Walgreens using Theatre, MediaMarkt rolls out Signify indoor navigation, RevealMobile adds Canadian data.
This Week In Location Based Marketing #426 (Audio) 07.08.2019 34:11
Featuring: PreciseTarget, Pinterest, Pokemon Go in NYC, Amazon killing Dash button, Walgreens using Theatre, MediaMarkt rolls out Signify indoor navigation, RevealMobile adds Canadian data.
This Week In Location Based Marketing #425 (Video) 31.07.2019 28:05
Featuring: Sweden's "The Fitting Room", Mabata Honesty Shop, Nutella goes voice commerce, Unibail-Rodamco-Westfield brings the VOID to malls, SoundHound integrates HERE, Kroger launches Stratum data platform.
This Week In Location Based Marketing #425 (Audio) 31.07.2019 28:05
Featuring: Sweden's "The Fitting Room", Mabata Honesty Shop, Nutella goes voice commerce, Unibail-Rodamco-Westfield brings the VOID to malls, SoundHound integrates HERE, Kroger launches Stratum data platform.
This Week In Location Based Marketing #424 (Video) 23.07.2019 32:18
Featuring: Project Verte rates customers, Near raises $100M for AI platform, Moz introduces Local Market Analytics, T-Mobile launches NB-IoT asset tracking solution. Special Guest: Harvey Wells from GeoBroadcastSolutions.
This Week In Location Based Marketing #424 (Audio) 23.07.2019 32:18
Featuring: Project Verte rates customers, Near raises $100M for AI platform, Moz introduces Local Market Analytics, T-Mobile launches NB-IoT asset tracking solution. Special Guest: Harvey Wells from GeoBroadcastSolutions.
This Week In Location Based Marketing #423 (Video) 16.07.2019 34:22
Featuring: U.S. Army #InOurBoots VR recruiting, Transport for London using WiFi tracking, Havaianas shoppable boardwalk, McDonald's Sweden's QR picnic blanket, Zeta Global takes over PlaceIQ's ad business, Amazon's employee incentive for creating delivery start-ups.
This Week In Location Based Marketing #423 (Audio) 16.07.2019 34:22
Featuring: U.S. Army #InOurBoots VR recruiting, Transport for London using WiFi tracking, Havaianas shoppable boardwalk, McDonald's Sweden's QR picnic blanket, Zeta Global takes over PlaceIQ's ad business, Amazon's employee incentive for creating delivery start-ups.
This Week In Location Based Marketing #422 (Video) 03.07.2019 31:25
Featuring: Brands form "Voice Coalition", CherryPicks navigation + translation app, Paytronix + FriendShip loyalty, Signify's new LiFi, Coca-Cola Italy drives recycling, Sam's Club + Instacart for alcohol delivery. Special - new white paper from Digital Element.
This Week In Location Based Marketing #422 (Audio) 03.07.2019 31:25
Featuring: Brands form "Voice Coalition", CherryPicks navigation + translation app, Paytronix + FriendShip loyalty, Signify's new LiFi, Coca-Cola Italy drives recycling, Sam's Club + Instacart for alcohol delivery. Special - new white paper from Digital Element.
This Week In Location Based Marketing #421 (Video) 03.07.2019 33:20
Featuring: Walmart Mexico accepts WhatsApp orders, Nex raises £2M for lunch discovery, Gucci lets try on shoes in AR, 7Eleven delivers to beaches & parks, Reveal Mobile launches foot traffic attribution, Trax acquires Shopkick.
This Week In Location Based Marketing #421 (Audio) 03.07.2019 33:20
Featuring: Walmart Mexico accepts WhatsApp orders, Nex raises £2M for lunch discovery, Gucci lets try on shoes in AR, 7Eleven delivers to beaches & parks, Reveal Mobile launches foot traffic attribution, Trax acquires Shopkick.
This Week In Location Based Marketing #420 (Audio) 26.06.2019 38:45
Featuring: Facebook's Libra cryptocurrency, L.L. Bean + Uber for Backyard Campsite, Carrefour test facial recognition, 7Eleven delivers Cheetos AR experience, Kyruus + Brandify partner, PromoRepublic raises 2 million Euro.
This Week In Location Based Marketing #419 (Video) 19.06.2019 35:11
Featuring: AppNexus rebrands to Xandr Invest with AT&T data, Cerebro Platform hyperlocal DOOH, Welcome travel itinerary app, McDonald's McNugget experience in the UK, Square adds DoorDash & Postmates, iOS 13 to be much more location-sharing friendly.
This Week In Location Based Marketing #419 (Audio) 18.06.2019 35:11
Featuring: AppNexus rebrands to Xandr Invest with AT&T data, Cerebro Platform hyperlocal DOOH, Welcome travel itinerary app, McDonald's McNugget experience in the UK, Square adds DoorDash & Postmates, iOS 13 to be much more location-sharing friendly.
This Week In Location Based Marketing #418 (Video) 12.06.2019 36:20
Featuring: Wrangler Jeans + Old Town Road, The North Face + Spotify, SingleCut Beersmiths plays trivia, Amazon's StyleSnap, Coca-Cola's summer wrist bands, ProYo + InMarket. Special: 2019 LBMA Global Location Trends Report
This Week In Location Based Marketing #418 (Audio) 12.06.2019 36:20
Featuring: Wrangler Jeans + Old Town Road, The North Face + Spotify, SingleCut Beersmiths plays trivia, Amazon's StyleSnap, Coca-Cola's summer wrist bands, ProYo + InMarket. Special: 2019 LBMA Global Location Trends Report
This Week In Location Based Marketing #417 (Video) 04.06.2019 40:10
Featuring: Eleven-X + Skyhook, NCR Digital + SAFE Credit Union, Albert Heijn tries dynamic pricing, Foursquare buys Placed from Snap, GrandVisual + NCMEC finding missing persons, Wendy's partners with GasBuddy for Memorial Day campaign.
This Week In Location Based Marketing #417 (Audio) 04.06.2019 40:10
Featuring: Eleven-X + Skyhook, NCR Digital + SAFE Credit Union, Albert Heijn tries dynamic pricing, Foursquare buys Placed from Snap, GrandVisual + NCMEC finding missing persons, Wendy's partners with GasBuddy for Memorial Day campaign.
This Week In Location Based Marketing #416 (Video) 29.05.2019 33:19
Featuring: Swatch goes drive-through, iGeolise raises £3.2, Pokemon app driving traffic to Target, Neustar partners with JCDecaux, Google integrates food ordering into maps, MTA accepts Google Pay on subway/bus lines.
This Week In Location Based Marketing #416 (Audio) 29.05.2019 33:19
Featuring: Swatch goes drive-through, iGeolise raises £3.2, Pokemon app driving traffic to Target, Neustar partners with JCDecaux, Google integrates food ordering into maps, MTA accepts Google Pay on subway/bus lines.
This Week In Location Based Marketing #415 (Video) 21.05.2019 28:15
Featuring: Trial Run Media's ABIE, Cheek-It's scavenger hunt, JCDeacaux + Location Sciences, Macy's launches OUT[FITS] with Pinterest, PlaceIQ partners with PMG on Old Navy, Admetrix + Locomizer. Research: S4M & LBMA contrast GDPR vs. CCPA
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