THE LBMA - Location Based Marketing Association
Location Weekly
Weekly podcast on the latest news in the world of location-based marketing by THE LBMA.
Where to listen?
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Episodes
Location Weekly - Episode 445 27.12.2019 38:32
Location Weekly Episode #445 is ready for you to keep yourselves up to date over the holidays. Starting with a very interesting discussion on the New York Times article "One Nation, Tracked". We are also talking about Uber Works launching in Miami, the team-up of Amazon, Apple and Google to make smart homes interoperable, and Goodwill reaching 1.4M mobile devices with location-data via Teemo. So m...
Location Weekly - Episode 444 18.12.2019 22:30
Location Weekly has a new episode up and ready for you to tune in! This week we're discussing DeliveryHero buying Woowa Brothers for $4B, Mad Systems being granted a patent for location-based facial recognition platform, Lyft entering the car rental market for $35/day, Walmart teaming with Digimarc to make its print toy catalogue shoppable, Google focusing on local and PlaceIQ & FourthWall Med...
Location Weekly - Episode 443 11.12.2019 28:24
THE LBMA PODCAST GETTING READY FOR 2020! Your favourite podcast show, This Week In Location Based Marketing is getting ready for the new decade with its new name and design! LOCATION WEEKLY is now the new name of THE LBMA podcast. And it is still full of all the exciting news from the location marketing world. In this week's episode we're discussing the New York Times location-...
This Week In Location Based Marketing #442 04.12.2019 32:11
A new episode has arrived and we've got the latest location based news for you! This week we're discussing 7Eleven launching mobile voice ordering, Adidas testing AR Instagram in London, Amex launching mobile restaurant booking app, Augemented Reality wine labeling with Winerytale app, Toys R’ Us first in Canada to use Snapchats Portal Lens, and Factual introducing predictive & loyalty audienc...
This Week In Location Based Marketing #441 27.11.2019 43:06
This week in location based marketing we're discussing Mobivity launching omnichannel offer platform with Subway, Apple teaming with PlayNetwork for retail music, PayPal to acquire Honey for $4B, Tesco’s One Stop launches AR game, JCPenney opening new store with barbershop and styling, and CVS + Weather Channel team-up on AI flu predictions. So many amazing location based marketing occ...
This Week In Location Based Marketing #440 22.11.2019 38:23
This week we're discussing DSW launching the “Do Good Pop Up” for charity, Pointr bringing way-finding to Washington D.C. airports, Kubient launching Audience Cloud, Yahoo Japan and Line talking merging, Dunkin’ Donuts doubling down on digital with rewards, & Starbucks opening “mobile-only” pick-up store in NYC. So many things happened around location based marketing this week that...
This Week In Location Based Marketing #439 13.11.2019 37:44
This week we're discussing Quotient Technology to acquire Ubimo, Fortnite and Royal Canadian Legion, Pepsi to pay it forward for the holidays, GroundLevel Insights + Gathr Lab, UPS and CVS team for drone delivery of prescription drugs, and Wirecard buys majority stake in AllScore. On our podcast we bring you the latest location based marketing news in the industry, how that impacts your busi...
This Week In Location Based Marketing #438 06.11.2019 34:58
Featuring: Neura + Salesforce, do it outdoors media partners with BlueBite, NinthDecimal adds Inscape TV data, Eatigo (Thailand) matches restaurant deals with customers, Yoplait using facial detection for free offers with JCDecaux, Walmart launches alcohol pick-up in 2,000 US locations.
This Week In Location Based Marketing #438 (Video) 06.11.2019 34:58
Featuring: Neura + Salesforce, do it outdoors media partners with BlueBite, NinthDecimal adds Inscape TV data, Eatigo (Thailand) matches restaurant deals with customers, Yoplait using facial detection for free offers with JCDecaux, Walmart launches alcohol pick-up in 2,000 US locations.
This Week In Location Based Marketing #437 (Audio) 30.10.2019 27:14
Featuring: Republican campaign using beacon-enabled lawn signs, &Pizza + Lyft, WeChat battles fake GPS data, Nordstrom will deliver food to you in store, Jägermeister summons “Darke Spirits”, Chick-Fil-A launches dine-in mobile app.
This Week In Location Based Marketing #437 (Video) 30.10.2019 27:13
Featuring: Republican campaign using beacon-enabled lawn signs, &Pizza + Lyft, WeChat battles fake GPS data, Nordstrom will deliver food to you in store, Jägermeister summons “Darke Spirits”, Chick-Fil-A launches dine-in mobile app.
This Week In Location Based Marketing #436 (Audio) 15.10.2019 30:56
Featuring: Snapchat using OOH + AR, Zippin has store at Sacramento Kings stadium, Gig Economy under fire in California, Michael's Stores + UPS, Wirecard partners with SES-imagotag, UPS gets drone fleet approval in U.S.
This Week In Location Based Marketing #436 (Video) 15.10.2019 30:56
Featuring: Snapchat using OOH + AR, Zippin has store at Sacramento Kings stadium, Gig Economy under fire in California, Michael's Stores + UPS, Wirecard partners with SES-imagotag, UPS gets drone fleet approval in U.S.
This Week In Location Based Marketing #435 (Audio) 09.10.2019 35:10
Featuring: Skoda announces in-car voice assistant Laura, Philadelphia bans stores that don't accept cash, Kochava teams with CubeIQ, GOAT let's you try on exclusive sneakers in AR, Olo powering restaurant orders from Google search and maps, Amazon to roll-out hand recognition payment at Whole Foods.
This Week In Location Based Marketing #434 (Video) 01.10.2019 36:15
Featuring: Verizon Media goes AR, Pared app for restaurants, Veeve re-invents the shopping cart, Uber testing milk/bread delivery in Australia, Albert Heijn piloting their own Amazon GO, Apple quietly adds UWB to iPhone 11.
This Week In Location Based Marketing #434 (Audio) 01.10.2019 36:15
Featuring: Verizon Media goes AR, Pared app for restaurants, Veeve re-invents the shopping cart, Uber testing milk/bread delivery in Australia, Albert Heijn piloting their own Amazon GO, Apple quietly adds UWB to iPhone 11.
This Week In Location Based Marketing #433 (Video) 24.09.2019 35:29
Featuring: New York Yankees using Postmates, Uncle Ben's goes Google Lens with Innit, Toy R' Us back with Candytopia, Heineken teams with Grab in SE Asia, Walgreens delivers with Wing drones, Starbucks Japan let's you pay with a pen.
This Week In Location Based Marketing #433 (Audio) 24.09.2019 35:29
Featuring: New York Yankees using Postmates, Uncle Ben's goes Google Lens with Innit, Toy R' Us back with Candytopia, Heineken teams with Grab in SE Asia, Walgreens delivers with Wing drones, Starbucks Japan let's you pay with a pen.
This Week In Location Based Marketing #432 (Audio) 18.09.2019 54:41
Featuring: Factual returns to Europe GDPR compliant, WeChat release new facial rec. payments, Curiosity Lab teams with Georgia Tech, Gimbal releases Trends, iOS 13 changes location game, McDonald's acquires Apprente. Special Guest: Kipp Jones - Chief Technology Evangelist - Skyhook
This Week In Location Based Marketing #431 (Audio) 11.09.2019 36:16
Featuring: Vibenomics AOOH platform, Cerberus Interactive takes on location-based gaming, Southwest Airlines with ApplePay, Blis partners with Location Sciences, 7Eleven launches mobile checkout in NYC, Unacast releases Turbine platform.
This Week In Location Based Marketing #431 (Video) 11.09.2019 36:15
Featuring: Vibenomics AOOH platform, Cerberus Interactive takes on location-based gaming, Southwest Airlines with ApplePay, Blis partners with Location Sciences, 7Eleven launches mobile checkout in NYC, Unacast releases Turbine platform.
This Week In Location Based Marketing #430 (Audio) 04.09.2019 38:01
Featuring: Google Nest's package detection, Spirit Airlines using WhatsApp, Reebok's voice contest, Experian partners/invests in PlaceIQ, Hubbell Lighting teams with Signify & PointInside, Nike creates Joyride experience in NYC.
This Week In Location Based Marketing #429 (Video) 28.08.2019 30:57
Featuring: SpotHere raises $50M, Israel's Shufersal serves the visually impaired, Jibestream acquired by Inpixon, Amazon rolls it's Treasure Truck, Comscore + PlaceIQ launch MovieLift, TomTom releases APIs for EV developers.
This Week In Location Based Marketing #429 (Audio) 28.08.2019 30:57
Featuring: SpotHere raises $50M, Israel's Shufersal serves the visually impaired, Jibestream acquired by Inpixon, Amazon rolls it's Treasure Truck, Comscore + PlaceIQ launch MovieLift, TomTom releases APIs for EV developers.
This Week In Location Based Marketing #428 (Video) 22.08.2019 27:35
Featuring: InMarket acquires Thinknear, Google Assistant lets you send reminders to others, Kraken Rum's dining experience in London, Wirecard launches app in North America, Nike buys Celect for data science, Infiniti teams up with JCDecaux in Russia.
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