THE LBMA - Location Based Marketing Association

Location Weekly

Business EN ↓ 377 episodes

Weekly podcast on the latest news in the world of location-based marketing by THE LBMA.

Author

THE LBMA - Location Based Marketing Association

Category

Business

Latest episode

Jan 9, 2026

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Episodes

Location Weekly - Episode 470 24.06.2020

As businesses are opening focused on a new normal, they are having to embrace innovation more than ever. In this week's Location Weekly, we discuss L’Oreal’s ModiFace working with Amazon for virtual cosmetics testing, Panasonic Lighting and Pointr teaming-up, BurgerKing gamifying lockdown Whoppers in Brazil and Facebook buying Mapillary. So, tune in to your favourite platform, watch/listen to the...

Location Weekly - Episode 469 17.06.2020

It is Location Weekly day and our podcast is again full of exciting industry news! Go ahead and listen to our podcast to hear all about PopID/Wasserstrom releasing a facial recognition/temperature screening system, Locomizer launching High Streets Recovery Tracker with Centre for Cities, Mobiquity Technologies releasing “hot spot” algorithms to measuring COVID traffic and Moving Walls acquiring Ah...

Location Weekly - Episode 468 10.06.2020

Wednesdays are for Location Weekly! Here we are once more, with an amazing guest in our Members At Home series, the Sr. IT Manager of Mall of America, Patrick Wand, and news from all over the world: Incognia launching in US with its location behaviour biometrics platform, Liquid Core Gum Co. installing Space Station touch-free gum dispensers, and Pinterest letting its users shop with their cameras...

Location Weekly - Episode 467 03.06.2020

People all around the world are calling for justice in solidarity #BlackLivesMatter. This week we start of by taking a moment to reflect on the current situation before getting into our normal industry news discussion. This weeks stories include: Westfield’s Mall of the Netherlands using LEDs and AR to drive social distancing, MapinHood ensuring social distancing on sidewalks and PayPal bringing Q...

Location Weekly - Episode 466 27.05.2020

It is Wednesday and Location Weekly is here for you! This weeks news includes: GroundTruth and Yext announcing a new partnership, Reveal mobile releasing free version of Visit Local platform and Facebook Shops launching in the U.S... and of course another amazing guest in our Members At Home section: Mike Peters - CMO, Optimizers & Head of LBMA Sweden. So check out our new episode and let us k...

Location Weekly - Episode 465 20.05.2020

Can you use some positive news? Location Weekly is back again this Wednesday with a great guest in our Members At Home section, Jed Schneiderman - EVP of Growth & Marketing for EQ Works and three news stories from the industry: Pedigree getting behind Zoom-based dog adoption in Nashville, Chantel Jeffries throwing a virtual DoorDash dinner party with Chili’s and Google highlighting businesses...

Location Weekly - Episode 464 13.05.2020

Here we are again! This week, Location Weekly is full of exciting news and an amazing guest: Tanner Gatlin, the Sr. Live Content Creator of NFL Media. As for industry news... Spotify + Chiquita Bananas teaming for prizes & playlists, PubNative & Applift joining with Verve to form Verve Group and Coors Light #CouldUseABeer campaign! All in this week's podcast. So stay tuned and let us know...

Location Weekly - Episode 463 06.05.2020

Need to hear some fresh voices? Location Weekly has 2 new guests this week in our Members at Home series: Denise McKenzie, the Director of Benchmark Initiative at Geovation and Walter Geer III - SVP, Group Creative Director at TBWA/WorldHealth. And of course, the industry news is still here for you as well: Reveal Mobile is awarded patent & raises fresh funding and EQ Works partnering with Opt...

Location Weekly - Episode 462 29.04.2020

Wednesday is here and so is Location Weekly! This week, we have 2 interviews in our Members at Home series: Asif Khan chats with Cami Zimmer, Chief Business Office of Glympse & Ron Cariker (THE LBMA Dallas Chapter) speaks with Shannon Wilkerson, Marketing Director of Cajun Harley Davidson. And as always, we have amazing news from the industry full of positive vibes: Nextdoor & Walmart help...

Location Weekly - Episode 461 22.04.2020

Do you feel the days are just Zooming by? Well, it's Location Weekly day again and our Members At Home Series is at full throttle! This week, we have two amazing guests: Mark Michael from DevHub and Warren Zenna from Zenna Consulting. In addition, we have two great industry news stories for you: Pinterest adding a new ‘Shop’ tabs feature and Burger King encouraging kids to do math for free Whopper...

Location Weekly - Episode 460 15.04.2020

As we are all trying to make the most out of working from home, Location Weekly is here with a brand new episode! We continue with our second “Members At Home”special episode.  This week we are hosting Rob Woodbridge and Hidetoshi Uchiyama, CEO of Unerry Inc. And if that weren't enough we still have two stories from the industry -Google & Apple are building a Coronavirus tracking system i...

Location Weekly - Episode 459 08.04.2020

It is Location Weekly day! Many industries are modifying the way they work and evolving to better serve their communities.  This week we kick off our "Members At Home" series with Gimbal’s CMO/COO Matt Russo, along with a bunch of other great news for you: Uber Eats moving into grocery delivery, Foursquare merging with Factual, Filipino super app SIF expanding services during COVID-19, and th...

Location Weekly - Episode 458 01.04.2020

It is Wednesday (we checked the calendar, it really is!) and Location Weekly is here!  In these unprecedented times, we seek the comfort of good news everyday. And everyday we see another company putting forth their utmost effort to help the community. This week, we will be talking about Unacast releasing “Social Distancing Dashboard” to share how Americans are complying, Inpixon offering LBS...

Location Weekly - Episode 457 25.03.2020

Companies from all over the world are working hard to help the community in these extraordinary times. And location world is again full of interesting news! Turkish firm Elektral developing vending machine for masks, wipes & disinfectants, UNL raising $2M for smart address system, Wuhan bringing their famous Cherry Blossoms online and Israeli start-up Noveto bringing “smart audio bubbles” to d...

Location Weekly - Episode 456 18.03.2020

Worried about missing out while working at home? What better time to watch our latest industry podcast! With the news of Amazon delivering Covid-19 test kits to residents in Seattle, Wirecard partnering with Klarna, Signify releasing “snap-in” IoT sensors for luminaries, Burberry partnering with Google for AR shopping, Cibo Express bringing Amazon cashier less tech to airports and Wingstop shiftin...

Location Weekly - Episode 455 11.03.2020

The world is going through tough times right now, but innovation stops for no one.. In the 455th episode of #LocationWeekly, we talk about Instacart's Doorstep Grocery Delivery amid the Coronavirus scare, Purina creating StreetVet - analyzing dog health by peeing on a billboard as well as Papa Johns having success with AR, 7Eleven opening “Evolution” concept store, TapAd partnering with Gimbal and...

Location Weekly - Episode 454 04.03.2020

We all love Wednesdays not only because it is already half way to the weekend but also it's #LocationWeekly day! This Wednesday, you can hear all about FCC proposing hefty fines on mobile operators for selling location data, Apple turning your photo into a car key, Adidas tapping WhatsApp to reach consumers, KFC Canada integrating Google Maps & Assistant, Uber offering car-top signage for new...

Location Weekly - Episode 453 26.02.2020

It is #LocationWeekly day! New episode comes with many astonishing news! Pearl Jam releasing new single via AR over the Moon, Outfront’s Valentine’s campaign that blends Instagram AR and OOH, Puma bringing hologram ads to car tops at NBA All-Star game, Uber letting seniors use their phones, Dwise partnering with Digital Element for ad targeting and IKEA letting customers use their time as currency...

Location Weekly - Episode 452 18.02.2020

The location world is again full of intriguing news from various industries and it can all be found on Location Weekly Episode 452! Foursquare partnering with Vistar Media, Al Arabia Outdoor using Streach to measure OOH in Saudi Arabia, Walmart shutting down their Jetblack text service, Panera reaching 9.3M with AR campaign, Unilever is piloting drones for ice cream delivery and Yelp launching new...

Location Weekly - Episode 451 13.02.2020

Location Weekly is once again here to give you the most recent news on location based marketing!  Home Depot pilots kiosks from Slyce to locate products in store, Google updating Maps with tips, transit and AR, Air Canada enabling customers to use PayPal, NextNav raising $120M for 3D geolocation services in U.S., Korea’s Lotte going hi-tech to steal customers from e-Commerce and India’s NavIC...

Location Weekly - Episode 450 05.02.2020

In this 450th episode of Location Weekly, cosmetics industry dominate the news with Pinterest adding AR make-up try on feature and L’Oreal getting personalized with Perso app. And of course, more interesting news follow such as Atari blending gaming and hotels, Zenreach promoting “walk-through” metric for industry, Havas partnering with Moving Walls for OOH measurement and Google partnering with C...

Location Weekly - Episode 449 29.01.2020

What a week for location based marketing! Location Weekly is again filled with very interesting news from the industry and from our members! This week, we are talking about X-Mode acquiring the assets of Location Sciences, Placer.ai raising $12M and aims to grow its U.S. operations and Stasher getting $2.5M to help travellers stow their luggage, MGI acquires Verve wireless, Kroger is launching a n...

Location Weekly - Episode 448 22.01.2020

New chapter announcements, an exclusive interview from NRF and some important birthday celebrations… Location Weekly is once more, full of interesting news. This week, we start off with TourByLocal getting $25M to match tourists with 4000 guides in 162 countries, Albertsons launching Pinterest-Powered In-Store mobile recipes and Google buying Pointy to boost brick&mortar retail. After the Worl...

Location Weekly - Episode 447 15.01.2020

Kicking off the new year with exciting news from various industries. This week, our podcast starts with a new app for location based tool rental Leveld, Canada Goose creating store experience with snow and ice and JP Morgan Chase offering DashPass to premium cardholder members. We continue with a groundbreaking step from the longest running musical of broadway, the famous Phantom of The Opera beco...

Location Weekly - Episode 446 08.01.2020

Are you curious about the future? 2019 was a highly interesting year for location based marketing but 2020 is going to be even more thrilling! This week, we are talking about our expectations and predictions on location based marketing. We know you will not miss this episode but also please let us know about your thoughts after you watch the show!

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