THE LBMA - Location Based Marketing Association

Location Weekly

Business EN ↓ 377 episodes

Weekly podcast on the latest news in the world of location-based marketing by THE LBMA.

Author

THE LBMA - Location Based Marketing Association

Category

Business

Latest episode

Jan 9, 2026

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Episodes

Location Weekly - Episode 495 16.12.2020

The growth of location based services is evident and Location Weekly is here to fill you in on all the latest news. NextNav releasing developer plug-in for vertical positioning, PointMe developing solution for “point and click” in the physical world, Pointr & Comfy partnering to make workspaces safer to return to after COVID, and SKODA adding location-based services to their vehicles. Check ou...

Location Weekly - Episode 494 09.12.2020

Location Weekly, nearing its 500th episode, is again ready to share with you many news from the industry: Adthena launching“Local View”, Adsquare launching “Audiences in Motion”, Location-based game Breadcrumbs debuting in Singapore and Clark County, Las Vegas releasing “FixIt Clark County” app for citizens to report problems. All on this week's episode. Check it out and let us know what you think...

Location Weekly - Episode 493 09.12.2020

Location Weekly is here once again and it is full of exciting news from the industry! From Incognia solving QR code fraud with location verification, to the Ontario Regiment Museum using an AI virtual assistant, L’Oreal launching virtual make-up for your online work calls and a discussion on how COVID is leading to greater public willingness to share location data, all on this week's episode. So t...

Location Weekly - Episode 492 09.12.2020

Wednesday is here and so is #LocationWeekly! On this week’s episode, we talk about Google Maps adding new COVID related transit data, Number8 building Google Maps for Fishing and Whizz finder app&Bathroom-based marketing. Check it out and let us know what you think!

Location Weekly - Episode 491 09.12.2020

Our level of positivity rises as the pharma industry is coming up with promising news of a vaccine. And in the world of location exciting news as well: GameStop activating with a Pokemon Go partnership, Lidl’s WhatsApp Chatbot ready to help you plan ahead, Amazon going after the office supply market with Smart Dash Shelf and Powell’s Books launching book-scented fragrance. So tune in and share you...

Location Weekly - Episode 490 09.12.2020

Hello everyone, it is #LocationWeekly Wednesday! Argo Design re-invents beer menus with digital projections, Outer teaming with their customers for neighbourhood showrooms, Scanit releasing tech to read QR and DRV codes from a distance and Pizza Hut bridging online & offline with Xaxis in Indonesia... All on this week's episode! Check it out give us your feedback after you watch our podcast.

Location Weekly - Episode 489 09.12.2020

Positive vibes only! The location based marketing world is filled with inspiring news and we have it all on #LocationWeekly! Merrell using voice and location to highlight nearby trails, Burger King is at it again with Scary Places, Marshbot - Foursquare for your AirPods and Realworld launches Adfindr. Plus, check out new case study from Oriient on indoor positioning. Click the link in bio, watch o...

Location Weekly - Episode 488 28.10.2020

The latest #LocationWeekly is here! This week we discuss Amazon giving customers money to purchase their data, Verizon deploying voice-activate digital signage in stores, Eight O’Clock Coffee hosting Java Parties and Telluride converting old gondola cars into dining cabins for winter. Tune in to listen to the latest episode of our podcast and let us know what you think.

Location Weekly - Episode 487 21.10.2020

The conversation is focusing in as US election day nears! This week in #LocationWeekly, we talk about using location data to influence US elections along with lots of other exciting news from the industry: Brandify and Rakuten Ready partnering, ZoneTail teaming with Radical Road Brewing ,and Taco Bell using Certona AI to personalize menu for app members. Do not miss this week's episode and do not...

Location Weekly - Episode 486 14.10.2020

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Location Weekly - Episode 485 14.10.2020

Location Weekly is here with your latest episode highlighting key developments in our industry. BMW Group geo-fencing E-Drive zones, IKEA’s Buy With Time” campaign in Dubai, Gimbal acquires TrueX from Disney, Amazon One let’s you pay with a wave of your hand… all on this week’s #LocationWeekly

Location Weekly - Episode 484 30.09.2020

The location-based marketing world is full of exciting news and our weekly podcast is here for you to stay on top of it! Walmart delivering COVID tests via drone in Vegas, United Airlines launching an interactive flight search map, Amazon Sidewalk moving beyond the connected home and Toronto-based WXM Tech cooking up TraffikFlo for COVID traffic management... all on this week's #LocationWeekly.&nb...

Location Weekly - Episode 483 23.09.2020

A new episode is here! Episode 483 of Location Weekly is what you need to stay up to date this week: 51Degrees partners with Digital Element, Stirista acquiring Nikaza’s attribution & location intelligence engine, Torrid finding success with email marketing using personalized maps and FedEx launching real-time package tracking with SenseAware ID...  Catch up now and share you comments wit...

Location Weekly - Episode 482 16.09.2020

It is Wednesday and a brand new episode of #LocationWeekly is here. Full of intreseting news, this week's podcast features InMarket acquiring NinthDecimal, Google announcing Orion WiFi, Burger King unveiling a COVID-friendly restaurant design, a discussion about education apps selling location data... Tune in and watch/listen to our podcast.

Location Weekly - Episode 481 09.09.2020

#LocationWeekly is full of intriguing news from all around the world! Check out our newest episode to learn all about Colorado artists selling their wares in refurbished vending machines, Google Maps enabling parking payments with Passport, Reveal Mobile looking at average CPMs for location-based audiences and Amazon going big on AR with Room Decorator...  We are looking forward to your comme...

Location Weekly - Episode 480 02.09.2020

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Location Weekly - Episode 479 26.08.2020

Technology-driven solutions, creative projects and exciting campaigns... All on this week's #LocationWeekly. Check out the latest episode to hear about Wawa launching drive-through only convenience stores, Waze launching contactless gas payments at Shell, Exxon Mobil, Burger King printing customer orders on face masks and Heineken’s “Star of the Summer” campaign at Tesco UK. Tune in!

Location Weekly - Episode 478 19.08.2020

It’s a week full of exciting news on #LocationWeekly with featuring and amazing guest in our Members At Home series with Sony Electronics: Rich Ventura! Tune in to hear our exclusive interview and also learn about Verizon deploying 2cm precision location tracking, DoorDash opening DashMart stores, and Google launching earthquake detection on Android devices…

Location Weekly - Episode 477 12.08.2020

Hello it's Location Weekly Wednesday! Another week full of exciting news from the industry: Neustar launching post-cookie measurement with Fabrick, Apple acquiring Mobeewave, United Airlines using a chatbot to ease COVID concerns and Amazon + Simon Properties begin to transforming shopping malls… All on this week’s podcast episode! Stay tuned to stay updated!

Location Weekly - Episode 476 05.08.2020

Partnerships, innovation and creativity… Some words that come to our minds when we think about the world of location data. This week on #Location Weekly, we will be discussing Burberry teaming with Tencent for the worlds first social store, Voxel51 helping keeping stores healthy, Popeyes helping people to “autocorrect” their dinner plans, Foodpanda using traffic & weather data in a DOOH progra...

Location Weekly - Episode 475 29.07.2020

Wednesday is here and so is Location Weekly! This week, we talk about Walmart partnering to let people buy groceries through Yahoo Mail, Iceland’s Airport using sensors + AI to streamline passenger flow, a project between Trident&Instagram that can get you to the Grammy’s and MUJI taking their products to the mountains. So go ahead and tune in to listen to the latest episode of our podcast! An...

Location Weekly - Episode 474 22.07.2020

The news never stops in the  location world and once again Location Weekly is here to help you stay updated! Coca-Cola going contactless with its' Freestyle machines, Amazon putting “GO” in a shopping cart, Walgreens opening doctors offices in its stores, and Shake Shack launching summer camp in a box... all on this week's episode.  Listen and let us know what you think afterwards.

Location Weekly - Episode 473 15.07.2020

Here we are! Location Weekly is ready with intriguing news from the industry along with exciting new guests in our Members At Home section. So tune in to learn all about Fit:Match teaming with Brookfield for virtual fitting rooms in malls, Walmart, Cadillac Fairview and others to transforming parking lots to virtual cinemas, Uber buying Postmates for $2.65B and listen to our guests: Emil/Filip, Co...

Location Weekly - Episode 472 08.07.2020

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Location Weekly - Episode 471 01.07.2020

It is Wednesday and Location Weekly is ready to share all the intriguing news from our take on the world! X-Mode launching Consent API for partner apps, Google to auto delete location & search history and NomadiX Media securing a contract with the Qatar World Cup. And in our Members At Home section, we are hosting Jean-Philippe Persico, The Director of Strategy & Innovation of Bosch USA.&n...

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