THE LBMA - Location Based Marketing Association

Location Weekly

Business EN ↓ 377 episodes

Weekly podcast on the latest news in the world of location-based marketing by THE LBMA.

Author

THE LBMA - Location Based Marketing Association

Episodes

This Week In Location Based Marketing #402 (Video) 13.02.2019 28:18

Featuring: GOAT Sneakers AR campaign, Swatch goes contactless, BevMo tests voice, Solving homelessness in London with ClearChannel, Nextdoor monetizes data, Toyota dealers + GroundTruth

This Week In Location Based Marketing #402 (Audio) 13.02.2019 28:18

Featuring: GOAT Sneakers AR campaign, Swatch goes contactless, BevMo tests voice, Solving homelessness in London with ClearChannel, Nextdoor monetizes data, Toyota dealers + GroundTruth

This Week In Location Based Marketing #401 (Video) 07.02.2019 33:09

Featuring: TikTok + GrubHub, Bluetooth goes 5.1 accurate, NumberAI, Vistar Media + PlaceIQ & Others, Domino's builds loyalty with Super Bowl, Uber to launch flying taxis.

This Week In Location Based Marketing #401 (Audio) 06.02.2019 33:09

Featuring: TikTok + GrubHub, Bluetooth goes 5.1 accurate, NumberAI, Vistar Media + PlaceIQ & Others, Domino's builds loyalty with Super Bowl, Uber to launch flying taxis.

This Week In Location Based Marketing #400 (Video) 31.01.2019 37:42

Featuring: Urgent.ly gets $21M, AisleLabs adds payments, Ahold Delhaize deploys 500 robots, TomTom sells telematics for $1B, Adobe to measure OOH, Walgreens tailors ads on coolers.

This Week In Location Based Marketing #400 (Audio) 31.01.2019 37:42

Featuring: Urgent.ly gets $21M, AisleLabs adds payments, Ahold Delhaize deploys 500 robots, TomTom sells telematics for $1B, Adobe to measure OOH, Walgreens tailors ads on coolers.

This Week In Location Based Marketing #399 (Video) 23.01.2019 39:48

Featuring: Coty's AR smart mirror for hair, JDA + InContext for in-store ops, Postmates gets $100M, Safegraph launches IP-to-Place, Germany says no to Amazon Dash, Walgreens partners with Microsoft.

This Week In Location Based Marketing #399 (Audio) 23.01.2019 39:48

Featuring: Coty's AR smart mirror for hair, JDA + InContext for in-store ops, Postmates gets $100M, Safegraph launches IP-to-Place, Germany says no to Amazon Dash, Walgreens partners with Microsoft.

This Week In Location Based Marketing #398 (Video) 15.01.2019 48:43

Featuring: Square goes mobile SDK, Sinclair + Harman + SK Telecom, Gimbal buys UberMedia, AT&T and others to stop selling location data, LocusLabs partners with IndoorAtlas. Special Guests: Herve Utheza (Here Technologies) & Tom Kenney (Verve).

This Week In Location Based Marketing #398 (Audio) 15.01.2019 48:43

This Week In Location Based Marketing #397 (Video) 10.01.2019 35:18

Featuring: Phillips 66 + Honda, Location Sciences raises capital, City of Los Angeles sues IBM/Weather Channel, Mall of America, Kroger goes unmanned for delivery, Heineken sees geo-marketing success in UK.

This Week In Location Based Marketing #397 (Audio) 10.01.2019 35:18

This Week In Location Based Marketing #396 (Video) 03.01.2019 31:16

Featuring: CS Hudson, Baidu Maps, XYO Protocol's blockchain lab, Ariana Grande + YouTube, Alexa's location alerts, Starbucks + Uber

This Week In Location Based Marketing #396 (Audio) 03.01.2019 31:16

Featuring: CS Hudson, Baidu Maps, XYO Protocol's blockchain lab, Ariana Grande + YouTube, Alexa's location alerts, Starbucks + Uber

This Week In Location Based Marketing #395 (Video) 26.12.2018 25:13

Our annual predictions show. We recap 2018 and take a look at what we expect for 2019.

This Week In Location Based Marketing #395 (Audio) 26.12.2018 25:13

Our annual predictions show. We recap 2018 and take a look at what we expect for 2019.

This Week In Location Based Marketing #394 (Video) 19.12.2018 43:31

Featuring: Facebook files new patents, JoAnn taps Teemo, Favendo at Frankfurt airport, Google Map's "For You", Domino's hotspots, Mariott + PepsiCo go virtual reality art. Special guest: Gabriel Bedoya - The Insight Company

This Week In Location Based Marketing #394 (Audio) 19.12.2018 43:31

This Week In Location Based Marketing #393 (Video) 12.12.2018 30:12

Featuring: AdMov, Xamoom celebrates "Silent Night", Burger King swipe McDonald's customers, Dunkin' fools Portland, MA, Stella Artois's beer-serving robot, Target selling Christmas trees with AR.

This Week In Location Based Marketing #393 (Audio) 12.12.2018 30:12

Featuring: AdMov, Xamoom celebrates "Silent Night", Burger King swipe McDonald's customers, Dunkin' fools Portland, MA, Stella Artois's beer-serving robot, Target selling Christmas trees with AR.

This Week In Location Based Marketing #392 (Video) 05.12.2018 33:57

Featuring: Spent retail analytics, LinkSure free global WiFi, Casino competes with AmazonGo in France, McDonald's dancing in the streets of Bogata, Shopkick + Unilever & Walmart, Verve + AdCouncil for Goodwill. Special Research - Reveal Mobile Black Friday Report

This Week In Location Based Marketing #392 (Audio) 05.12.2018 33:57

This Week In Location Based Marketing #391 (Video) 25.11.2018 31:07

Featuring: MapAnything raises $42.5M, Baidu invests in Xinchao Media, Mobike + Louis Vuitton, Tencent goes all in with HERE maps, Walmart's toy lab, 7-Eleven Canada rolls out WeChat + Alipay.

This Week In Location Based Marketing #391 (Audio) 25.11.2018 31:07

Featuring: MapAnything raises $42.5M, Baidu invests in Xinchao Media, Mobike + Louis Vuitton, Tencent goes all in with HERE maps, Walmart's toy lab, 7-Eleven Canada rolls out WeChat + Alipay.

This Week In Location Based Marketing #390 (Audio) 22.11.2018 37:21

Featuring: Standard Cognition, GOAT sneakers, NomadX at Plaza Singapura, Amazon's Holiday Catalogue, Nike's futuristic store, H&M testing blockchain.