Local SEO in 10

Did you know that Google can crawl, index, and rank PDFs? This means local businesses can and should capitalize and create their own to help increase their local ranking!  This is another one of those strategies that you shouldn't miss! This episode of Local SEO in 10 is brought to you by local SEO experts Magnified Media in Walnut Creek, California, in each 10-minute episode our digital mark...

In this episode we delve deep into the NEGATIVE ranking factors for your Google My Business Listing.  Did you choose the incorrect category for your business? Are you using a PO Box as your address?  Oh no!  Take a listen for the rest of the tips! This week's episode was inspired by the recent Local Search Summit from Whitespark .   This episode of Local SEO in 10 is brought to...

One of the questions every business must answer is what platform they should use for their website to be successful in bringing in new clients. In this episode we detail how to choose between the most common platforms: Squarespace, Wix, Wordpress, and Proprietary Web Builders like GoDaddy or other industry-specific builders. This is another must-listen for every business owner. This episode of Loc...

Is your business not showing up in the Google 3 Pack even when you're standing IN your office? You typed in your category, pressed search, and then BAM! All your competitors show up but not you! That is a major red flag, so in this episode, we detail the three most common reasons for such a catastrophe and what you can do to fix them. This episode of Local SEO in 10 is brought to you by local SEO...

In this episode, we show how businesses can use Google Trends ( https://trends.google.com/ ) to identify and create content in order to ride new waves of local interest in your service or products.  This tool is amazingly useful and it's free!  This episode of Local SEO in 10 is brought to you by local SEO experts Magnified Media in Walnut Creek, California, in each 10-minute episode our...

In this episode, we discuss the benefits of Press Releases for your local business.  These aren't your grandparent's press releases, these are press releases for SEO! The benefits are many; getting high quality and high authoritative natural links back to your website gives your site LINK JUICE! Link Juice helps skyrocket your site's rankings, so go get some! This episode of Local SEO in 10 i...

In this episode, we detail the best strategies for reaching new customers through Facebook - for FREE! How? Through local Facebook groups! Remember some general guidelines while in groups: Do - respond with insightful comments. Don’t - be disrespectful or complain about others. This episode of Local SEO in 10 is brought to you by local SEO experts Magnified Media in Walnut Creek, California, in ea...

We meet many business owners who have heavily invested in their online reputation, getting reviews on tons of platforms, winning awards, and even paying outside firms for ratings.  They have taken care of their Credibility , but overlooked the other part of the equation; their Visibility . In this podcast we detail how a business owner can easily check if their business is really visible onli...

In this episode, we discuss Heading Structure and why it is so important to have it done correctly on your website's pages.   Headings help users and Google to read, understand, and most importantly categorize text.  Headings are ranked <h1> through <h6>, with the <h1> representing the most important idea on the page.  We also introduce a tool that anyone can use t...

In this episode, we discuss the pros and cons of Nextdoor Business Posts for your local business.  Creating a post is easy as long as you already have the content, so we recommend adding either a recent "Listicle" or some images of recent amazing projects or products.  These posts will be visible to tens of thousands of users in your surrounding neighborhoods, so if your target market is...

In this episode we discuss Featured Snippets and how you can use them to increase your results on Google.  A featured snippet provides users with a concise, direct answer to their questions – right on the Google search results page.  Formatting your site's most popular pages can result in more real estate in search results, so this is another excellent way to get in front of new business...

In this episode we discuss Prominence and its importance in determining your local business ranking on Google.  Prominence is all about your brand authority, your organic ranking, link building, your Google reviews and of course your NAP.  This episode goes through each and what you can do to make sure your site is beating out your competitors.  Another one you don't want to miss!&n...

In this episode we discuss Distance and its importance in determining your local business ranking on Google.  Distance is all about proximity to a searcher, and how to signal to Google your listing is more valuable than your competitors'. We detail how you can increase your geographic relevance in Google's eyes which leads to higher rankings and even more qualified customer leads. Another epi...

In this episode we discuss Relevance and its importance in determining your local business ranking on Google.  Relevance is all about how well your listing matches what someone is looking for.  There are a bunch of things on your GMB you can optimize in order to rank higher.  Are you taking care of all of them? This episode of Local SEO in 10 is brought to you by local SEO experts M...

In this episode we introduce Google Questions & Answers, why they're important to add to your listing and how you can get started.  Want an easy SEO win? Google Q&As help potential customers quickly learn more about your business, increases dwell-time on your listing and are another ranking factor for local businesses.   This episode of Local SEO in 10 is brought to you by local...

In this episode, we detail the red flags business owners should be aware of when bringing on a digital marketing agency to help grow their business. Does the agency 'walk the walk'?  Do they treat you with an individualized approach - not a cookie-cutter one?  Do they make BIG promises that seem to be too good to be true?  Check out this episode for some great insight BEFORE you sig...

In this episode, we talk about the importance of your business' NAP - Name Address and Phone Number!  We promise, it's not as boring as it sounds, and getting them consistent across every platform is vital to your search ranking! We give you tips on where to list your NAP, citations to build and resources for cleaning up your online presence. Another fun one! This episode of Local SEO in 10 i...

In this episode, we detail exactly what you need to maximize your YouTube videos to improve your local business search results on Google. Don't forget to Tag Your Location,  Link Your Business In The Description - Include Your NAP (Name, Address, Phone),  Add Your Google My Business CID, and Embed Your Video on Your Website. These are the big ones, but check out the podcast for some othe...

In this episode we explore the exact details business owners need to include in their Google My Business descriptions in order to rank higher in search results.  This is an often-ignored part of your profile that is extremely important, so don't miss this episode! This episode of Local SEO in 10 is brought to you by local SEO experts Magnified Media in Walnut Creek, California, in each 10-min...

In the landscape of Google reviews for local businesses, are all reviews the same? No way! Check out this week's episode for some excellent tips on how to make your reviews more powerful and as SEO-optimized as they possibly can be! Bonus tip for those with a service area business, add tons of photos! This episode of Local SEO in 10 is brought to you by local SEO experts Magnified Media in Walnut...

Linked In is a great platform, but should you even bother?  In this week's episode, we explore strategies about how businesses can take advantage of Linked In to build their local presence.   This episode of Local SEO in 10 is brought to you by local SEO experts Magnified Media in Walnut Creek, California, in each 10-minute episode our digital marketing expert Adam Duran answers your que...

In this week's episode, we take a look at the changes going on at Google due to the Covid 19 Pandemic (bigger wait times!), and how you should be using your GMB listing to communicate with potential customers.   Adam also will be giving a free seminar on May 13th at 12pm PST on Building Your Own Podcast.  More info and RSVP here: https://www.facebook.com/events/528481787836304/ This epis...

Welcome to Local SEO in 10!  This is your go-to podcast for answers about how you can grow your local business online - easily and quickly!  In this week's episode, we take a deep dive into how local business owners can increase business through local online networking groups! We also explore some dos and don'ts for online meetings, so don't miss this one! This episode of Local SEO in 10...

Welcome to Local SEO in 10!  This is your go-to podcast for answers about how you can grow your local business online - easily and quickly!  In this week's episode, we delve into the mystery that is the "Listicle"! You know the Listicle, it's one of those ubiquitous top ten lists you see everywhere! Learn why you need to be creating them now for your local business! This episode of Local...

Welcome to Local SEO in 10!  This is your go-to podcast for answers about how you can grow your local business online - easily and quickly!  In this week's episode, we discuss the benefits an email newsletter can bring to your local business.  Remember, keep it short, meaningful and entertaining, include GIFs, links to your website articles and links to places where you need reviews...