Local SEO in 10

Thinking about taking on an agency to bring in more clients to your business? This can be a truly make-or-break decision for your business, so we put together this list of warning flags you can use to easily dismiss those agencies without a second thought.  Unfortunately, this industry like many others, is unregulated and full of companies that promise the moon; but can they deliver? Maybe, b...

What do you do if your business doesn’t fit squarely into one of Google’s categories? Or your business isn’t ranking for the keywords you think it should be ranking for, the ones you absolutely know your customers are using - but not finding you? In this podcast we detail the steps you need to take so you start ranking for those keywords! Look for keywords using Ubersuggest ! About Adam Duran, Exp...

Backlinks are one of the most powerful ranking signals for your business. Unfortunately, getting them can be really difficult. In this episode we detail three easy ways you can leverage your current networks to get those valuable links and grow your online rankings.  About Adam Duran, Expert with Local SEO in 10 Local SEO in 10 was created by Adam Duran, director of Magnified Media . Based in...

One way to rank higher locally is to increase your geographic relevancy. How do we do that? Great question! In this episode we detail 3 ways you can use driving directions to signal to Google that your business is relevant, and in doing so give your business a boost! Don't miss this one! About Adam Duran, Expert with Local SEO in 10 Local SEO in 10 was created by Adam Duran, director of Magnified...

Wix is one of the easiest website builders on the market today, but is it right for your business? In this episode we detail the pros and cons of the Wix platform so you can make the right decision for you.    About Adam Duran, Expert with Local SEO in 10 Local SEO in 10 was created by Adam Duran, director of Magnified Media . Based in San Francisco and Walnut Creek, California, Magnifie...

As a local business we need to grow our site's authority so we stand out and rank higher in search results.  One extremely valuable way to do that is with backlinks. In this episode we detail what backlinks are and one easy way you can get them to your site! Special thanks to Steve Toth of SEO Notebook for this backlink building strategy! About Adam Duran, Expert with Local SEO in 10 Local SE...

Should you include SEO in the marketing budget for your business or company? We're pretty biased we know, so in this episode we break down the three questions you must ask yourself so you can answer this for your business.  Check it out! About Adam Duran, Expert with Local SEO in 10 Local SEO in 10 was created by Adam Duran, director of Magnified Media . Based in San Francisco and Walnut Cree...

Google recently announced that Core Web Vitals will become significant ranking factors for websites from May. This is an incredibly big announcement that will change the results as we know it, so in this podcast we welcome veteran web development expert Sandeepa Nayak of Kha Creation to discuss Core Web Vitals, what they are, how to check your site, and what you can do to fulfill the requirements....

Your website can help bring in tons of new clients, patients and customers to your business. But what if that's not happening? Well, chances are your designer may have made some very basic mistakes on your site - mistakes that most likely you will never see.  In this episode we detail the top three mistakes designers make on your site that can cost you thousands - and what you can do to avoid...

One of the most common questions we get from companies with multiple locations is what exactly needs to go on each of our location's landing page.  Well, since these are all individually connected to a different Google listing, they should be unique and show geographic relevance. How should we do that? Listen to this episode and find out! About Adam Duran, Expert with Local SEO in 10 Local SE...

Planning on changing your address or adding a new location? In this episode we discuss the steps to take so you don't lose Google ranking (and customers!) when you do so.  Don't start with editing your address first!  One pro tip we didn't mention was to make sure your service areas for your locations don't overlap!   About Adam Duran, Expert with Local SEO in 10 Local SEO in 10 was...

Thinking of bringing on Magnified Media to join your marketing team? Congratulations, this podcast episode is for you! We dive deep into what you can expect when bringing on our team, how we integrate into your current marketing department and the benefits your company will soon enjoy. Thanks for listening! About Adam Duran, Expert with Local SEO in 10 Local SEO in 10 was created by Adam Duran, di...

Are you a local business considering paying for Google Adwords to increase your local visibility? How can a small local business compete with big businesses for Adwords? In this podcast we detail the questions you need to ask before diving into Adwords, and also help you understand why building your organic ranking is probably the best strategy for you! About Adam Duran, Expert with Local SEO in 1...

Looking to save time while improving your business' local ranking?  Check out our top three browser extensions!  Extensions (or addons) are plugins that increase the functionality of your browser, and the three we introduce today are lifesavers.  Check them out and let us know what you think! Detailed SEO Extension : https://chrome.google.com/webstore/detail/detailed-seo-extension/p...

Have you considered using Instagram to market your local business? If so, get ready to put in some serious time! In this episode we talk about using localized hashtags, geotagging your posts, following other local business and many more ways to use Instagram to grow your local business.  Check it out!  About Adam Duran, Expert with Local SEO in 10 Local SEO in 10 was created by Adam Dura...

2021 is right around the corner and there are some important trends you need to be aware of if you're going to be well-positioned in the new year.  In this podcast, we discuss the rise of the Google Knowledge Panel, ADA Compliance, Voice Searches and a few other gems which will have a significant impact on local SEO in 2021.  Give it a listen and don't forget to share with a friend! (Mak...

One way your business can differentiate itself from the competition is to allow customers to reach out when they have questions.  Yelp & Facebook include this feature, and so does Google! In this episode we go over how to setup Google Messaging, the benefits it allows business owners and the rules you must follow to use this interesting feature of your Google My Business Listing. About Ad...

Why should you be adding photos to your Google My Business listing? How many? What kind of photos? How often should you post them? What the heck is EXIF data and why is it important? All of these questions and more are answered in today's podcast.  Listen and don't forget to subscribe!  About Adam Duran, Expert with Local SEO in 10 Local SEO in 10 was created by Adam Duran, director of M...

Want to know about a secret weapon you can use to bullet-proof your site and improve your local ranking? Google Search Console is it! In this episode we detail how to use GSC to improve your site's E-A-T (Expertise, Authoritativeness, & Trustworthiness) so it will grow and outrank your competition! About Adam Duran, Expert with Local SEO in 10 Local SEO in 10 was created by Adam Duran, directo...

Are you a business owner just starting out? Not sure how to get started using the internet to bring in customers? In this podcast we detail the seven steps to a successful startup - and good job! You're doing the first one already:  Educate yourself with podcasts like this one!  About Adam Duran, Expert with Local SEO in 10 Local SEO in 10 was created by Adam Duran, director of Magnified...

Is it better to show your business address or not on your Google listing? If you are a service area business then the answer is . . . listen to this week's podcast! There are some real cons to hiding your business address on Google that you should know.  Take a listen and don't forget to rate us on iTunes! About Adam Duran, Expert with Local SEO in 10 Local SEO in 10 was created by Adam Duran...

What is one super-power Facebook provides for local businesses? The power to reach local customers - and get their email addresses! Those email addresses are the key to turning economic downturns into upturns for your business! But how do you do it? This podcast details the steps to create an effective landing page (plus thank-you page) and some keys to making sure your ads are successful in getti...

Did you get a one-star review on Google? First step = don't panic! In this episode we go through the steps you should take to address the review and what steps Google gives us to get the review removed.  Don't forget, if the review pertains to a legal issue,  go to "Report Content for Legal Reasons" here:  https://support.google.com/legal/answer/3110420?visit_id=1-636513797915914717...

What are the worst mistakes to make on your business website? In this episode we detail the exact things web designers commonly do that hurt your rankings and how you can easily avoid them.  Did your web designer leave their name on your site's homepage? Big no-no! Is your phone number clickable so mobile users can quickly call your business? If it's not - someone has some 'splainin to do! To...

Can your business have more than one  Google listing? Yes! Google allows practitioner listings for individuals along with the place of business! Think doctor in a medical clinic, dentist in a dental practice, lawyer, architect, real estate agent, massage therapist, etc. This could bring your firm double the amount of local leads and even multiple spots in the Google 3 Pack! Check out this pod...