Local SEO in 10

What if Google could answer your customers before you ever saw the message? Google is rolling out AI-powered messaging for eligible Google Business Profiles, giving customers a new way to ask questions directly from Search and Maps. The AI can answer common questions using information from your Business Profile and website, then hand the conversation over to you when a human response is needed. In...

Would you rather get more leads, or better leads? Google Ads now lets businesses use qualifying questions inside lead forms to help identify which prospects are actually a good fit. That means you can start separating raw form submissions from the people who are more likely to become real customers. In this episode we explain how qualifying responses work, how Google can use those signals to impro...

A new wave of AI companies is promising much more than a fast website. They want to build your site, capture your leads, manage your customer database, schedule appointments, send emails, handle payments, and become the digital back office for your business. That can be incredibly convenient, especially for a new or growing company. But the more of your business that lives inside one platform, the...

What if Gemini could look at your actual Google Business Profile data and help you figure out what to improve first? In this episode we show you how to connect Google’s AI assistant, Gemini, to your Google Business Profile and use it to uncover opportunities that could lead to more calls, clicks, bookings, and visits. We also share the exact question we would start with: “What are the top three ch...

Someone can suggest a change to your Google Business Profile, and for some edits, Google may give you just  four days to approve or reject it before deciding whether to publish the change. In this episode we explain where these suggested edits come from, which business details deserve the most attention, why your website can influence what Google believes, and what to do if incorrect information i...

What does Google’s AI actually think your business does, who it serves, and why someone should choose it? In this episode we show business owners a simple way to use Google’s AI as a mirror for their online presence. You may discover missing services, unclear locations, weak differentiators, outdated information, or even that Google is confusing your company with another business that has the same...

What if ChatGPT recommends your business, but Gemini, Claude, and Perplexity all choose someone else? A new Yext study analyzed  491,972 shared local query-market tests  across four major AI platforms and found that all four chose the same #1 local business only  4% of the time . In  48% of cases, every platform picked a different winner . The study also found that when all four did agree, the win...

What if ChatGPT could look at your website and tell you what is missing before you spend money rebuilding it? In this episode of  Local SEO in 10 , we show local business owners how to use ChatGPT to evaluate their homepage and most important service pages, uncover weak spots, strengthen trust, improve local relevance, and make each page more useful to both customers and search engines. Before you...

Starting October 1, 2026 Google can charge you for certain missed Local Services Ads calls, even when no one at your business answers. That can be devastating for a local business because you could pay for the lead, lose the customer to a competitor, and still see your ad budget disappear without a single conversation. In this episode we explain exactly what is changing, why missed calls are about...

Google’s latest spam update is rolling out now, and if your rankings are moving, this is not the week to ignore what’s happening. In this episode we break down what local business owners need to know about the update, why some websites could be more vulnerable than others, and what you should understand before making a rushed change that could make things worse. If your business depends on Google...

What if one of your most valuable local SEO assets is something you already have, but probably aren’t using? In this episode we detail an overlooked trust signal that can strengthen your website, improve how customers see your business, and give Google and AI systems more useful information about who you are and why you should be trusted. Get More Local SEO Tips Have a question about local SEO? Ex...

ChatGPT Ads are creating a new way for local businesses to reach potential customers while they are researching problems, comparing services, and deciding who to contact. In this episode we detail how ChatGPT Ads differ from traditional search ads, how local targeting works, and why context hints matter more than simple keywords. You will also learn how to structure a focused test campaign, choose...

Google can now call local businesses on behalf of customers to check pricing and availability. But what happens if your employee hears an automated voice, assumes it’s spam, and hangs up on a real lead? In this episode of  Local SEO in 10 , we explain how Google’s AI calling works, where to check the setting in your Google Business Profile, and how to prepare your team. You’ll also learn how a sim...

You've invested in your website, SEO, Google Ads, or social media to generate leads. But what happens after someone finally contacts your business? In this episode, we explore why the first five minutes after a new lead comes in can determine whether you win the customer or lose them to a competitor. You'll learn simple, practical ways to respond faster, improve the customer experience, an...

What if you could improve your local SEO in just 10 minutes a week? In this episode, we share a simple weekly routine that helps keep your Google Business Profile active, strengthens your online presence, and even shows you what AI knows about your business. These quick, practical tasks are easy to implement and can make a big difference over time. Small improvements, made consistently, lead to bi...

Everyone's talking about GEO (Generative Engine Optimization), but very few people are showing business owners how to measure whether it's actually working. In this episode we share seven simple experiments you can run to see how AI tools like ChatGPT, Google's AI Overviews, Gemini, and Claude understand and recommend your business. Stop guessing what AI wants, start testing what works...

There's an old saying in business:  the day you start your company is the day you should start preparing to sell it. Whether your exit is five years away or thirty, the decisions you make today directly affect what your business will be worth tomorrow. Most owners focus on revenue, profit, employees, and systems, but today's buyers evaluate something else too: your online presence. Your Go...

Want to create content that ranks in Google and gets noticed by AI tools like ChatGPT, Gemini, and Perplexity? In this episode, we walk you through our complete workflow for building a high-quality Top 3 comparison article using ChatGPT. You'll learn how to research competitors, gather the right information, build a strategic outline, and use AI as a research and editing partner, not just a wr...

Missed calls are one of the biggest hidden reasons local businesses lose customers, especially after hours. Most people searching for a service today expect fast responses, and if they don’t hear back quickly, they move on to the next business. In this episode, we cover practical solutions like missed-call text back systems, instant form responses, simple AI tools, scheduling links, and ways to cr...

Zero-click search is changing how local customers find and choose businesses. More people are making decisions directly from Google Maps, reviews, AI summaries, and business profiles without ever visiting a website. Today we break down how AI and zero-click search are reshaping local SEO and what business owners need to do to stay visible and competitive. We cover why Google Business Profiles matt...

Google reviews are becoming one of the most important trust signals for local businesses. In many cases, customers are deciding who to call directly from your Google Business Profile before they ever visit your website. In this episode, we break down why reviews matter more than ever, how AI systems use reviews to recommend businesses, and what local business owners can do right now to improve rev...

Your Google Business Profile category is one of the strongest local SEO signals Google uses to understand your business, yet most companies either guess, choose categories that are too broad, or never think about them again. In this episode we break down how Google Business Profile categories actually work, why your primary category matters so much, and how the wrong category choice can quietly hu...

Why do customers choose one business over another, even when both look similar on paper? Most of the time, it comes down to one thing: which option feels safer. In this episode, we break down how customers actually make decisions and why removing doubt matters more than trying to prove you’re the best. You’ll learn the key signals that make a business feel predictable, trustworthy, and easy to cho...

Top 10 listicles used to feel like clickbait. Today, they’re becoming one of the main ways AI tools decide which businesses to recommend. In this episode, we break down how “Top 10” and “Best Of” lists are feeding AI results, influencing customer decisions, and quietly replacing traditional local search behavior. We explain why AI relies on these curated lists, how they shape the shortlist custome...

Most businesses keep adding new pages, new blogs, new content, hoping something will finally rank. Meanwhile, the pages already on their site are sitting there, underperforming, barely optimized, and full of missed opportunities. In this episode, Adam breaks down why adding more content usually isn’t the answer, and how rewriting what you already have can drive faster results. He walks through how...