Local Marketing Institute

Local Marketing Institute Podcast

Business EN ↓ 112 episodes

Equip yourself with practical, trustworthy digital marketing tactics for local business. Learn from the best local marketers in the world how to get more customers using Google My Business, Facebook, email marketing, social media, local search, digital advertising and more. Whether you run a small business, nationwide chain / franchise, or are a marketing agency, each episode will help you grow your business. No shiny objects, minutia, or questionable tactics that can damage your business. Just practical, effective, and proven digital marketing strategies that will really move the needle on yo...

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Local Marketing Institute

Episodes

Local SEO and Marketing Q&A Session January 20, 2023 24.01.2023 1:00:00

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Google has added UGC content restrictions. New Apple Business Connect. State of Local Search event in 2023. GBP posts are gone. Rising stars in SEO. Comp...

Local SEO and Marketing Q&A Session with Tricia Clements January 6, 2023 10.01.2023 1:00:14

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions 2023 predictions. Upcoming events in 2023. Local Services Ads has added a dentists category. How do I set up services under GBP categories? Which featu...

Local SEO and Marketing Q&A Session with Joy Hawkins December 16, 2022 20.12.2022 1:02:54

Each week, Greg and Ben answer your questions on digital marketing for local businesses and local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Business can be removed from Google Maps and deleted. Timeline for suspension is now 24 hours. LocalU events to come in 2023. Offer posts are availabl...

Local SEO and Marketing Q&A Session with Guest Host Yan Gilbert December 2, 2022 06.12.2022 1:01:21

Local SEO and Marketing Q&A Session with Guest Host Yan Gilbert December 2, 2022 Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Search Engine Roundtable posted article about 19 years of the search...

Local SEO and Marketing Q&A Session November 4, 2022 08.11.2022 1:00:25

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Google continues fixing suspension issues. New In Search Experience now fully available. Why are my Products being rearranged on my GBP? Is there any ben...

Local SEO and Marketing Q&A Session October 21, 2022 25.10.2022 1:02:22

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Google has fixed problems with GBPs being suspended. New review issue of losing reviews daily. Online availability is now searchable. Possible new featur...

Local SEO and Marketing Q&A Session September 23, 2022 27.09.2022 1:00:07

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Covid 19 attributes on GBP are going away. Incentivizing review removal on GBP is not allowed. Google addressing SAB issues. What should I do if lists li...

Local SEO and Marketing Q&A Session August 26, 2022 30.08.2022 1:08:11

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Local Service Ads testing new layouts. All profiles can now be viewed in web search results. Google testing captions on business photos. Local Service Ad...

Local SEO and Marketing Q&A Session August 12, 2022 16.08.2022 1:01:08

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions LocalU conference highlights. New terminology for discussing missing review bugs. Duplicate content in posts now falls under spam. Local Service Ad Spam...

Local SEO and Marketing Q&A Session July 1, 2022 05.07.2022 57:36

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Google testing new local cards, reviews carousel, and review tab. Missing reviews update. Why are my posts being automatically rejected? What can I do ab...

Local SEO and Marketing Q&A Session June 3, 2022 07.06.2022 1:01:41

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Missing reviews survey. Product post bug. Justifications are showing up on Google Maps. WhiteSpark developes duplicate finder. What more can I do besid...

Local SEO and Marketing Q&A Session with Tricia Clements May 6, 2022 10.05.2022 1:04:10

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions What are some best practices when trying to rank a GBP with two locations in different cities with the same toll free number? How can a company with low...

Local SEO and Marketing Q&A Session April 22, 2022 26.04.2022 1:02:52

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Changes to brand accounts. How do I verify my GBP when I have incorrect information that can’t be updated? If I set up a Google profile and don't h...

Local SEO and Marketing Q&A Session with Guest Host Colan Nielsen April 08, 2022 12.04.2022 1:01:53

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions AI can now update your GBP. New categories for Local Service Ads. Google Support contact options are back - chat and call support. Vicinity update fixes....

Local SEO and Marketing Q&A Session with Claire Carlile March 25, 2022 29.03.2022 1:01:15

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Rumors of ranking coming back from algo update. New GBP appointment links. How do you change the address on an SAB profile? Could a husband and wife owne...

Local SEO and Marketing Q&A Session with Guest Host Colan Nielsen March 11, 2022 15.03.2022 1:04:56

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions GBP Category updates. Google changes in search experience with posts and location verification. Malware blocking reinstatements. New double verificati...

Local SEO and Marketing Q&A Session with Chase Buckner February 25, 2022 01.03.2022 1:00:27

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Follow button and welcome offer has been deprecated. What are some alternatives to Yext? Google says my posts and pictures are violating guidelines and a...

Local SEO and Marketing Q&A Session January 28, 2022 02.02.2022 1:02:12

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions SAB reinstatement address issues should be fixed. Be aware that the Facebook GMB URL has been taken over by a review company. Should you ask customers to...

Local SEO and Marketing Q&A Session January 14, 2022 19.01.2022 1:03:50

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions New manager waiting period for GBP. What are some tips for combating the Google vicinity update? If suggestion edits are handled by AI, why do they sta...

Local Marketing Institue Q&A Session December 17, 2021 28.12.2021 1:05:06

Each week, Eric, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more. Google My Business (GMB) is now Google Business Profile (GBP) with new features. Hotel posts are here to stay. Google's local algorithm update. New and ongoing problems...

Google Local Service Ads Q&A Session with Special Guest Navah Hopkins 31.08.2021 59:48

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more. Google is taking a closer look at GMB Products. How to turn off GMB messages at the user level. Google is rewriting Title Tags in organic searches. GMB Posts now showing up...

Local Marketing and SEO Marketing Q&A Session with Greg Gifford 17.08.2021 1:00:43

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more. Pubcon update. Yelp has updated new Covid attributes. GMB now requiring physical address for some categories. Why are my client’s good reviews not showing up in GMB? Why are...

Local Marketing Institue Q&A Session July 23, 2021 27.07.2021 1:00:41

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more. Google Support investigating long email response times. GMB review enhancements for restaurants. GMB post study by Sterling Sky. Google is testing local 3 pack. Facebook mak...

Local Marketing Institute Q&A Session July 16, 2021 20.07.2021 59:39

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more. GMB News - Chat is available again, phone numbers can now be hidden. Yelp has a new app - Yelp Audiences. TikTok is focusing more on local advertising. Longer videos on TikT...

Local SEO and Marketing Q&A Session July 9, 2021 13.07.2021 59:44

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more. Congratulations to Jason who has reached a Level 10 Local Guide on Google. Stricter penalties of losing reviews for review gating. Showing the source in Messages from Posts...