Local Marketing Institute Podcast

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more. What is Eric’s technical setup? Some Q&A is now showing up on searches for GMB listings. Are there any notifications for these Q&As? Where do you find the Q&As--...

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more. Updates and Questions How many people actually use Apple Maps? Apple iOS has rolled out some new privacy features including Mail Privacy Protection and Geolocation Privacy C...

In this week's session, Larry Kim demonstrates five tips to help local businesses get more customers from Instagram.  Larry is the CEO of MobileMonkey and the original founder of WordStream. Get Clubhouse or another livestreaming audio app ASAP Use Comment Auto-Responder Employ Funnels Within Your Instagram DM Auto-Reply to Instagram Story Mentions Email Opt-In…. from Instagram Links mentione...

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more. Washington Post Article-Fake reviews on medical help impacting Google, Yelp, and directory sites. Moz acquired by iContact. Google eliminating short name ending. “See what’s...

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more. This Week's Updates and Question s For service businesses, is it more impactful to optimize the website for organic traffic or set up Local Service Ads? What is the dif...

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more. This Week's Updates and Questions GMB listings have been going missing from people’s dashboards. Problems with Google Ads Smart campaigns impacting phone numbers on GMB...

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more. This Week's Updates and Questions Why can’t I designate a service area business GMB listing as nationwide? How do I update old listings on Yext that are different from...

It's not often you get THREE platinum level Google My Business product experts in a single session, but today you're in luck. Joy Hawkins, President of Sterling Sky, joins Jason Brown and Ben Fisher to answer any questions you have about Google My Business. This Week's Updates and Questions Results of test on whether GMB identity attributes impact rankings. Increase in GMB listings...

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more. This Week’s Updates and Questions GMB Posts now available for chains / franchises via the API. New GMB posts being highlighted on maps with a red dot. How do you add Open Gr...

This week’s guest is Tim Capper of Online Ownership. Tim joins Eric, Jason and Ben to answer your questions on local search, Google My Business and other digital marketing strategies for hotels. Although this session focuses on hotels, much of the information is relevant to any kind of business. And we also tackle a few other general questions about digital marketing for local businesses. This Wee...

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses ... local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more. This Week's Updates and Questions Google experimenting with only two business listings in search results instead of 3. Google promoting competitors when people "...

This Week's Updates and Questions Update on new Google My Business performance report. Street view privacy problem for service area businesses on Android Google Maps app. How Apple's iOS 14 change will affect Facebook ads for local businesses. Can you change a GMB listing to reflect new ownership and a new business name? How can you set different hours for different departments on Google...

This week our guest is SEO legend, Mark Traphagan, of seoClarity . Mark joins Eric, Jason and Ben to answer your questions on digital marketing for local businesses ... local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more. This Week's Updates and Questions How search is becoming more visual instead of textual. Thousan...

Facebook and Google local advertising expert, Navah Hopkins, joins Eric Shanfelt, Jason Brown and Ben Fisher to answer questions about local targeted Google ads, local services ads, Facebook ads and much more. For links from today's session - https://localmarketinginstitute.com Get our email updates – https://localmarketinginstitute.com Attend our live Q&A sessions – https://localmarketin...

In this session, learn how to create and use virtual tours for your local business. Google Trusted Photographer, Joe Danzer, joins Eric Shanfelt, Jason Brown and Ben Fisher for this deep-dive into Street View, virtual tours and optimizing photos for use in Google My Business, websites and social media. Links mentioned in this video – https://localmarketinginstitute.com Get our email updates – http...

Eric, Jason and Ben give an update on the most important developments in local marketing and answer digital marketing questions for local businesses. Special Note There was debate during this week's session as to whether the NitroPack Wordpress plugin actually works or was just "spoofing" site speed testing systems like Google, Pingdom, GTMetrix, etc. After some additional research...

This week’s guest is Cindy Krum, CEO of MobileMoxie. Cindy shows us how a local business should measure their entire digital footprint, not just their website and GMB listing. Your digital footprint can also include ads, social media posts, YouTube videos and much more. We get a sneak peak at how her tool can help track the entire digital footprint of a business. There’s also an unplanned, guest a...

This week's guest is Barry Schwartz, Founder of Search Engine Roundtable, contributing editor for Search Engine Land and CEO of Rusty Brick. Barry is an icon in local search / SEO and joins Ben Fisher, Jason Brown and me to answer digital marketing questions for local businesses. Get our email updates – https://localmarketinginstitute.com Live Office Hours sessions - https://localmarketingins...

This week, Craig Mount of Classy Brain joins us to talk about inbound link strategies he’s doing for local businesses using public relations / PR. You’ll be surprised when you hear the strategy … it’s not about helping your business rank better in local search! Get our email updates – https://localmarketinginstitute.com Live Office Hours sessions - https://localmarketinginstitute.com/office-hours...

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses. Ask any question about local search engine optimization (SEO), Google My Business, social media, email marketing, websites and online advertising. ●      Click here to ask us your question ●      Click here to attend our live Q&A sessions This Week's Questions ●      Update on Google My Busines...

In this week's local SEO and digital marketing Q&A session, Darren Shaw (Whitespark) and Chris Dryer (Rankings.io) join us to talk about their new local search ranking studies. | More ... // LINKS TO THE RANKING STUDIES // Rankings.io: http://lmidai.ly/3pAxbuq Whitespark: http://lmidai.ly/3rEnGw0 // GET MORE // Get our email newsletter: https://localmarketinginstitute.com ✉️ Subscribe to...

Getting more inbound links to your website helps improve your visibility in search engines, and that helps you get more customers. But let's face it...link building is hard work. And most of the information out there focuses on tactics for large, national brands instead of local businesses. In this session, Greg Gifford walks you through local link building tactics. He'll show you how it...

Chris Dreyer and his team at Rankings. IO just completed an extensive analysis of over 112,000 personal injury law search results pages. The data is fascinating and can be applied not only to the legal industry, but many other industries as well. We’ve invited Chris to share what he and his team learned. In this episode you’ll learn: • Why older domains tend to rank higher • Why having a valid SSL...

At Local Marketing Institute, we're often asked what tools are the best for local marketing. Certainly, one of the most popular and powerful ones out there is SEMrush. So, we've asked Rich Barnett of SEMrush to join us for episode – a special "under the hood" discussion of how SEMrush works specifically for local businesses and agencies. In this session, we cover: How to conduc...