Local Marketing Institute

Local Marketing Institute Podcast

Business EN ↓ 112 episodes

Equip yourself with practical, trustworthy digital marketing tactics for local business. Learn from the best local marketers in the world how to get more customers using Google My Business, Facebook, email marketing, social media, local search, digital advertising and more. Whether you run a small business, nationwide chain / franchise, or are a marketing agency, each episode will help you grow your business. No shiny objects, minutia, or questionable tactics that can damage your business. Just practical, effective, and proven digital marketing strategies that will really move the needle on yo...

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Local Marketing Institute

Episodes

Local SEO and Marketing Q&A Session September 13 with Guest Host Darren Shaw, 2024 17.09.2024 1:03:11

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions GBP appeals are no longer delayed. LSA review links are going away. Google confirms Exif data does not affect ranking. Should I change my business name t...

Local SEO and Marketing Q&A Session August 30, 2024 03.09.2024 56:40

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions GBP appeal delays for longer than normal. Google Local Services Ads review links expire. Can you nest a service department under the primary sales profil...

Local SEO and Marketing Q&A Session August 16, 2024 20.08.2024 1:00:37

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions FTC announces final rule on banning fake reviews. GBP reinstatements may be severely backlogged. How do I get Google to recognize my missing reviews? How...

Local SEO and Marketing Q&A Session July 19, 2024 23.07.2024 1:06:08

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions GBP Fields that impact ranking. Consumer alerts appearing on GBP listings. Google update states verification videos disappear from GBP after a certain am...

Local SEO and Marketing Q&A Session with Special Guest Joy Hawkins June 21, 2024 25.06.2024 1:01:19

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Upcoming LocalU events in 2024. AI overview descriptions showing up on GBP. Google Maps tests QR codes on GBP. Local Service Ads on Google Maps for iOS....

Local SEO and Marketing Q&A Session May 10, 2024 13.05.2024 1:02:01

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions GBP now allows you to select a preferred menu source. OpenAI plans to release a new search engine. Google tests local-only results for searches “near me”...

Local SEO and Marketing Q&A Session March 29, 2024 02.04.2024 1:00:38

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Upcoming Local U events in 2024. Teaser for upcoming changes to a yet unknown GBP category. GBP multi-media manager interface has been streamlined. How d...

Local SEO and Marketing Q&A Session March 15, 2024 19.03.2024 1:03:39

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions New GBP suspension appeal process fully rolled out. New Re-review precess for if you fail the appeal. Should I extend GBP hours beyond actual business ho...

Local SEO and Marketing Q&A Session January 19 with David Mihm, 2024 23.01.2024 1:02:30

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions New reinstatement process rolled out. Google shuts down GBP websites. Should I use several categories for my GBP? Why is a Google phone number showing up...

Local SEO and Marketing Q&A Session January 5, 2024 09.01.2024 1:00:14

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions New Verticals for Local Services Ads. The State of Local Search 2024 webinar on January 10th. GBP Q&A section has been moved down to the bottom of th...

Local SEO and Marketing Q&A Session December 22, 2023 03.01.2024 1:03:28

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions GBP agency dashboard bug prevents accepting invites. Keyboards and mouse can cause suspension. New Ranking Factor based on “openness”. How do I know if l...

Local SEO and Marketing Q&A Session with Guest Host Amy Toman November 10, 2023 14.11.2023 1:04:44

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Google sends notifications to Google Business Profiles on reviews and suspensions. Verification bug for new GBPs. Google launches a “small business” attr...

Local SEO and Marketing Q&A Session October 13, 2023 17.10.2023 1:02:50

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Bright Local’s SEO house of horrors for Friday the 13th. You can now text message Google Local Services Ads leads. Google tests a lite version of Search...

Local SEO and Marketing Q&A Session with guest host Amy Toman September 15, 2023 20.09.2023 1:06:33

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Google Maps tests third party reviews. New reinstatement process for GBP. Are the AI features in GBP new? Is AI useful for things like GBP posts and meta...

Local SEO and Marketing Q&A Session September 1, 2023 05.09.2023 1:03:02

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions You can now edit social media links in GBP. Google adds links to Search Generative Experience . Google shares SGE feedback and expands to Japan and India...

Local SEO and Marketing Q&A Session August 18, 2023 22.08.2023 1:06:00

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Local Services Ads adds new categories. New appeal form for rejected images and videos on GBP. New image guidelines for Local Services Ads. New GPB attri...

Local SEO and Marketing Q&A Session with Guest Host Amy Toman August 04, 2023 08.08.2023 1:22:32

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions New categories in Local Services Ads. Google adds a ‘view as customer’ link to GBP dashboard. “Local SEO for Good” online fundraiser by Bright Local comi...

Local SEO and Marketing Q&A Session June 06, 2023 13.06.2023 1:00:30

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Google reveals charity incentivized reviews are not allowed. Google adds implicit code execution and export tables to Google Sheets. Is there a way to fo...

Local SEO and Marketing Q&A Session May 26, 2023 31.05.2023 1:01:10

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Bing is now the default web scraper for ChatGPT. Bing updates character limits for prompts to 4000 characters. Google rolls out new Search Generative Exp...

Local SEO and Marketing Q&A Session with Darren Shaw April 28, 2023 02.05.2023 1:03:21

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Bing Chat will be showing referrer analytics data. Google sending texts to validate GBP. Local search ranking factors survey results. Do changes to my GB...

Local SEO and Marketing Q&A Session March 31, 2023 04.04.2023 1:02:45

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Local search developments in Q1. Local search ranking factors survey results have been released. Steady Demand is hiring SEO specialists. Looking for ex...

Local SEO and Marketing Q&A Session with Special Guest Ted Chan March 17, 2023 22.03.2023 1:00:19

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Profiles not being visible in the In Search Experience bug is now fixed. What is the role of the Better Business Bureau in the business ecosystem? What i...

Local SEO and Marketing Q&A Session March 3, 2023 07.03.2023 1:03:55

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Bing Chat keynote clarifies AI won’t replace SEO. Profile strength indicator bug has been fixed. Why are reviews not showing up? Are product features gon...

Local SEO and Marketing Q&A Session February 17, 2023 22.02.2023 1:00:34

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Pubcon and LocalU in Dallas conventions in 2023. New BrightLocal consumer review survey is out. Bing beta AI chat is being slowly rolled out. How should...

Local SEO and Marketing Q&A Session February 3, 2023 07.02.2023 1:02:02

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Any vehicle with a VIN is now eligible to display in GBP in the US. Google Posts insights are officially deprecated. You can now post videos on Google R...