Luke Shankula
Loans On Demand Podcast
From Facebook Ads to the latest/greatest CRM, I’m sharing everything a modern Loan Officer needs to thrive in the 21st century. I share everything I learn about Mortgage marketing - ad platforms, automated follow up, referral strategies, sales/conversion tips, team building strategies, and building the mindset of a champion so that you too can defy the odds and win. This show is for Loan Officers and mortgage brokers who understand that technology will either crush their business or transform it. We tell the stories of countless Loan Officers who have adapted and transformed their business mod...
Be sure to visit the podcast's website and support the creator: loansondemand.podbean.com
Author
Luke Shankula
Category
Podcast website
Latest episode
Jun 27, 2024
Where to listen?
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Episodes
29: Darrell Evans - Push Yourself to Think Outside the Box 07.03.2022 45:01
It's more than likely that you've been slaving away at the same work and getting the same results because of your thinking rather than your actions. If you’re ready to shift your mindset, fresh avenues will open up for you. Darrell has used this to great effect in his life. He went down the route not many would have considered and was wildly successful in it. Darrell Evans is a serial entreprene...
28: Chad Burmeister - How to Use Technology to Boost Your Efficiency 28.02.2022 38:32
Chad has always been a step ahead of the game when it comes to using the latest and greatest tools, technologies, and techniques for prospecting. He was relentless in his efforts in this area, and it paid off well in the long run. Chad Burmeister is the CEO and Founder of XHumn . He is a believer, author, podcaster, and super-connector, in addition to being an entrepreneur. Living A Better Stor...
27: Phil Treadwell – Being Social on Social Media 21.02.2022 40:02
When people complain something doesn't work, Phil believes there are two possible explanations: “You didn't do it long enough, or you didn't try hard enough.” Everything works if you’re willing to put out the right effort. With 17 years of experience in the mortgage sector, he knows well what it takes to build a long-term business here and is eager to share it all with you. Phil Treadwell curren...
26: DNette Wood - Standing Out from the Crowd 14.02.2022 44:42
DNette was doing great as a professional musician before her life took a turn for the worse. She got a divorce and had her kids to care for. Not only was she broke at the moment but also heartbroken. That’s when she needed to build a career to re-create the life she wanted to live. As a single mom, the loan officer position was ideal for her. “It offered me everything I desired,” she says. It enab...
25: Brenden Kumarasamy - Becoming a Master Communicator 07.02.2022 39:58
Have you ever thought about how important communication is in our lives? It is the key to success in any business. Whether it's with co-workers, clients, or family and friends, your ability to communicate effectively is a powerful tool in developing healthy relationships. Brenden aspires to assist every person on the planet to become an exceptional communicator. He's been into this since he was...
24: Scott Peckford – Harnessing Willpower to Achieve Success 31.01.2022 37:05
Scott used to be a paramedic before becoming a mortgage broker. The transition was not without challenges. At the outset of his new career, he was told right up front that he wasn't cut out for this job. However, that didn’t deter him from achieving his objective. “I needed to be told I couldn't do it,” Scott recalls, and he still believes that was the best thing that anyone could’ve done to him....
23: Reed Letson - How to Attract the Right Attention 17.01.2022 32:12
What is it about your business that makes your ideal client stop and take notice? The fact is, if you're not producing strong content for the right platforms, you're selling yourself short. Reed Letson is the CEO and founder of Elevation Mortgage, a lending company that stands out for its exceptional commitment to, and focus on, the borrowers it serves. On this episode of the Loans on Demand P...
22: Mark Cruz - Consistency + Effort Over Time = Anything You Want 13.12.2021 38:22
Mark’s personal belief is “There’s more in giving than receiving” and this has become the belief system in Ensource Financial, which helps him grow his company every year. Mark’s company is continuously growing because he is giving more not only to clients with the lowest rates, transparency, super speed, and efficiency but also with his realtor partners. On this episode of the Loan on-Demand Po...
21: Ryan Niles — Avoiding the Middle (And Why You Should) 06.12.2021 45:34
How do you stand out as a loan officer in a field that’s never been so crowded? The way Ryan Niles sees it, you have to be one of two things: the cheapest option or the one that adds the most value. “If I'm in the middle, I'm probably not going to do well or last in this business,” he says. “And I think that's the decision our team had to make this year.” Real estate in the Seattle area, w...
20: Jeff Van Nostran — Scaling Your Business, Sustainably 29.11.2021 43:46
When Jeff Van Nostran first started as a mortgage loan officer, he fell into a thought trap many entrepreneurs and other ambitious types are susceptible to. He believed he had to do everything himself. “I was kind of a control freak,” he says. “Early on in my career, I kind of took this attitude of ‘I’m going to do everything from beginning to end. I’m going to touch everything. I’m going to...
19: Shayne Hillier — Mastering the Art of Conversion in Real Estate Marketing 22.11.2021 34:34
Four years ago, Shayne Hillier was in a tight spot. He was in a lot of debt, and he and his wife — who was pregnant at the time — had taken out several mortgages. They were also going through a lawsuit, his credit cards were maxed out, and he’d lost several contracts with big customers. He needed a new path, and he needed one sooner versus later. At the same time, he’d started doing some market...
18: Patrick Sciaroni — Leveraging Credit Repair for Better (Ethical) Deals 15.11.2021 26:01
How can you, as a loan officer, leverage credit repair into helping you close more deals? And what does it look like to approach credit repair ethically? Answering these questions sits at the heart of Patrick Sciaroni’s mission as the founder of Mortgage Ready LLC, a credit repair company based out of Colorado. More so than asking questions himself, listening to the questions others are already...
17: Aaron Martinez — How to Hack YouTube as a Loan Officer 08.11.2021 33:04
Aaron Martinez’s early days as a YouTube content creator, when he was just 13, were pretty magical — in that he was literally doing magic tricks. He started making videos of his hobby, and soon this segued into him making gaming videos, back “before competitive gaming was cool,” he says. But it wasn’t until he started putting instructional videos on YouTube of himself sharing SnapChat hacks that h...
16: Eric Braun — Hacking Instagram (And Driving $40 Mil in Production Because of It) 08.11.2021 40:01
Eric Braun, more commonly known online as Not Your Average Lender, is a loan officer out of New York who did just under $40 million in production for 2020. Having gotten started in the business five years ago at the ripe old age of 20, today he’s been licensed for just three years and already has a processor, an assistant and a loan coordinator working for him. But success didn’t find him overnigh...
15: Jimmy Hobson — Increasing My Business by $62 Million in Production in 3 Years 01.11.2021 32:09
Jimmy Hobson is confident in his abilities as a mortgage broker for a reason. “If you get approval from me, you’re buying a house,” he said. “I’ve had one deal not close since January of 2019.” Things weren’t smooth sailing at first, though. Having supported two kids as a single parent on his jobs as a car and Medicare salesman, he ultimately made the switch and got his license as a broker in...
14: Jason Frazier — Why You Have to Innovate Your Marketing Approach 25.10.2021 40:09
How do you stand out as a loan officer in a commoditized industry? As Jason Frazier, Chief Strategy Officer at EPM and a second-generation mortgage professional will tell you, it all comes down to marketing. “The only way to stand out is by being 10 times better in something,” Jason says. “You’re not going to be 10 times better at service. You’re not going to be 10 times better at rate. You’re...
13: Nathan Einkorn - Taking the Steps Your Competitors are Skipping 18.10.2021 44:48
Want to know the difference between the people whose businesses continue to grow year after year and the ones who fade away? Execution. It’s one thing to listen to good advice - it’s another thing entirely to take that advice and show up to act on it day after day. Nathan Einkorn is the broker/owner at QuickStart Lending, a service that matches would-be home buyers to their ideal mortgage rates...
12: Adam Hires - How to Make Connections, Not Just Conversations 11.10.2021 38:37
What's on your mind during important calls with prospective customers or colleagues who might bring you more business? If you've got a lot of sales tactics and tricks floating around in your head, forget them—time to bring something a little more fulfilling to your interactions. Adam Hires is a pillar of the loan officer industry. He serves as the joint owner at Genius Loan Officer and a retail...
11: Casey Knowles - Basing Your Business in True Value 04.10.2021 38:45
What makes a loan officer thrive? We all look up to industry idols or favored mentors, and we usually imagine that they built their success on some secret strategy or tool that we haven’t mastered yet. But the key to all that prosperity is usually much more straightforward: they just made themselves irreplaceably valuable. After a short semi-retirement, Casey Knowles realized that he would have...
10: Michael Mann - Become a Million Dollar Loan Officer 27.09.2021 40:34
More real estate agent appointments = hours of work added to your calendar...right? Well, only if you're doing it the hard way. But the brightest minds in real estate know there's a better method. Michael Mann is a loan officer with an 18-year career under his belt, the head of the Michael Mann team, the author of 9 Figure Blueprint , and the creative mind behind the Million Dollar Loan Officer...
9: John Smith - Honest Brand Building with The Mortgage Smith 20.09.2021 42:39
If the content you show the world is meant to tell potential clients who you are, how do you decide what to show them? Do you keep the focus on your business and what it can do for them, do you focus on your personality, or do you develop a different personality entirely? It may surprise you, but the best way to establish yourself as a leader is to simply be yourself. After the financial calami...
8: Hammer J. Helmer - Engineering Originator Success in an Online World 13.09.2021 24:18
Is Google helping or harming your business? If it’s doing more harm than good - or if you aren’t sure - it’s time to get current and start using the Internet’s best tools to your advantage. The market crash of 2008 didn’t stop Hammer J. Helmer from bouncing back to found OriginatorSuccess based on his decades of experience in and around real estate loan origination and with the needs of originat...
7: Sean Caufield - Building Your Brand as a Loan Officer (The Right Way) 06.09.2021 29:15
What’s the best way to rise to the top of a majorly saturated market? You could try a lot of fancy tactics and expensive marketing - or you could be visibly yourself, put in the hard work, and proactively learn from the people around you. Sean Caufield started out at the bottom rung of mortgage sales and worked his way up to becoming one of the top producing loan officers in New York City throu...
6: Rebecca Richardson - Winning Content Strategy, Starring You 30.08.2021 31:16
When was the last time you stepped outside of the traditional marketing methods of your industry? Whether you're just starting out with video content or you're ready to try a new platform, the key to making it work is keeping your identity at the center. Rebecca Richardson also known as "The Mortgage Mentor" is a legendary mortgage lender in Charlotte, North Carolina who specializes in simplifyi...
5: Reed Letson - How to Attract the Right Attention 23.08.2021 32:12
What is it about your business that makes your ideal client stop and take notice? The fact is, if you're not producing strong content for the right platforms, you're selling yourself short. Reed Letson is the CEO and founder of Elevation Mortgage, a lending company that stands out for its exceptional commitment to, and focus on, the borrowers it serves. On this episode of the Loans on Demand P...
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