Little Gym, Big Heart with Devin Gage

“There is nothing better than getting out in the community, delivering amazing sessions, and using paid digital marketing so that you can see the exact cost per lead and return on investment that you're getting.” Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares five common ways gym owners unnecessarily spend money and offers practical advice on how to avoid these financial pi...

“People are pretty understanding about you having boundaries in your life.” Welcome to the Little Gym, Big Heart podcast! Today Devin Gage shares his expert strategies for avoiding industry burnout and boosting productivity, emphasizing the importance of balanced nutrition, adequate sleep, a disciplined lifestyle, and effective stress management techniques. Leveraging insights from Parkinson's law...

"You have to be arrogant enough to believe that you out of all the trainers and fitness professionals out in the world are actually going to make it in this industry." Welcome to the Little Gym, Big Heart podcast! Today Devin Gage discusses the challenging career shelf life of personal trainers and gym owners, with the former lasting less than six months on average and the latter typically closing...

“When you can use this verbal judo to adapt your language and communication style based on whether somebody is in a marketing state or a sales state, it will incredibly level up your ability to get buy-in and commitment and sell more clients and keep them in your program longer.” Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage talks about the importance of communication agility in...

“ Think about what is going through your client's head as they're driving to the gym every day, or as they're driving to meet you for the first time.” Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage dives into the advanced psychology of client retention in the fitness industry by tapping into the six human needs as identified by Tony Robbins. We discuss ways to ensure clients never...

“The secret to delivering the perfect training session in this phase is to tell them what they need to hear while giving them what they need.” Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage highlights a three-phase process to ensure a perfect training session: The Engage Phase, Training Phase, and Disengage Phase. The notion of 'pattern interrupt' which involves snapping clients o...

"Your product needs to be remarkable. It needs to be worthy of remarking upon to your social circle and friends." Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares his insights on how to build a scalable and repeatable referral engine for your fitness business. He emphasizes the importance of having a remarkable product that is worthy of remark and identifies three key reasons...

"90% of the people that you meet every single day will never remember the encounter they had with you." Welcome to the Little Gym, Big Heart podcast! Today, your host,  Devin Gage, discusses the importance of standing out in an overcrowded industry and becoming more memorable to clients and prospects. He explains how our minds filter out most of the information we encounter and focuses on wha...

"The best thing that you can do is to be open and transparent about the price... It's going to be very disarming and a pattern interrupt." Welcome to the Little Gym, Big Heart podcast! Today, your host,  Devin Gage, shares his insights on the sales mindset for fitness professionals. He emphasizes the importance of understanding the human psychological need for autonomy and how it relates to s...

"I realized very early on that fitness was a really powerful community builder. And I can really say we've used community as our competitive advantage." Welcome to the Little Gym, Big Heart podcast! Today, your host, Devin Gage, shares his journey in the fitness industry, from starting as a personal trainer to building a successful fitness business. He explains how he made the decision to prioriti...

Welcome to the Little Gym, Big Heart podcast! Your host, Devin Gage, has years of experience in the fitness and consulting industry, allowing him to provide you with tactical advice that you can apply at any stage of your fitness career! Tune in on January 23, 2024, for the first three episodes of the Little Gym, Big Heart podcast! ➤ Check us out on ⁠Instagram⁠ ➤ Check us out on ⁠Spotify⁠ ➤ Check...