Little Gym, Big Heart with Devin Gage

Do you want to sell more memberships for your personal training gym? Tom Leo has sold millions in personal training, and is now in sales for the gym business consulting industry alongside Vince Gabriele and the SPF mastermind. In today's episode, we talk about all the critical skills and tactics you need to apply to sell more for your training gym!

Is your Performance Improvement Plan (PIP) just a formality before a firing? If so, you’re failing as a leader. In this episode, we dive into the "coward’s way out" of management and how to transform the dreaded PIP into a genuine tool for growth in your fitness business. Most leaders wait too long to intervene, turning the PIP into a "pink slip before the pink slip." We’re breaking down the exact...

CJ Appenzeller built a 550-square-foot storage space into a five-location training operation across South Jersey — and he did it without sacrificing the technical excellence that made him an industry expert. In this episode, CJ breaks down the exact framework he uses to scale coaching expertise across multiple locations: how he documents every movement standard into a "playbook" course shell, why...

Fitness Sales Objection Handling: The 3-Objection Framework for Gym Owners Most sales reps choke on objections — not because they're hard, but because they never train for them. In this episode, you'll get a repeatable framework for navigating the three objections every fitness sales conversation produces: "I need to think about it," "I have to talk to my spouse," and the money objection. What you...

Are you considering a role in leadership? This episode dives into the often-ignored "dark side" of being an elite leader, especially within the fitness industry. We tackle common leadership problems and offer insights into developing a resilient leadership mindset. Understanding these challenges is key for effective business leadership and personal growth

Is your company culture just "wall art"? 🖼️ Most business owners treat core values like a "corporate dictionary" of platitudes—words like "team player" that sound good but mean absolutely nothing to the people on the ground. In this episode, we’re breaking down the exact framework we used to move beyond "off-the-shelf" values and create a culture that actually sticks. What you’ll learn in this vid...

Do you want to learn the exact hiring process we've used in my business to bring in A Players that can help grow your business? In this episode I break down the exact steps to finding, recruiting and hiring the best trainers in the industry

You're working harder than anyone on your team — and that's the problem. In this episode, we break down the concept of Monkey Management and why most leaders unknowingly become the bottleneck in their own business. Every time a team member brings you a problem and you take it on, you're collecting another "monkey." Over time, your calendar is full, your team stops thinking for themselves, and exec...

Most gym owners focus on getting new clients. The great ones? They make the ones they HAVE feel like family. In this episode, I'm breaking down the exact blueprint we use at Engage to run member appreciation events that create lifelong memories, deepen relationships, and turn clients into ride-or-die fans who never want to leave. This isn't about renting a bounce house and calling it a day. This i...

Do you want to learn how the best managers in the fitness space operate? Brian Paulsen and Cam White are regional managers for Powerstrength Training Systems in Michigan, and share all the tips tricks and insights you need to manage gyms at scale.

Are you looking to learn to lead your trainers to greatness? Skyler Davis, Director of Training at Powerstrength Training Systems, shares insights on how he onboards, trains, and maintains world-class standards.

Do you want to run the elusive Athlete/Adult fitness model? Mark Ehnis from Powerstrength Training Systems is operating the most successful gym in this model in America. 8 Locations in Western Michigan, Mark is re-writing what is possible for gyms and you can learn from him today!

We're talking about finding your financial balance, contrasting extreme saving with living only for today. Understanding your personal finance goals is key to effective money management. Additionally, we touch on the profit and loss statement, a critical tool for financial education that might surprise you. Join Billy Hofacker and I for an engaging interview as Your Fitness Money Coach

Are you looking to level up your gym sales strategy in 2026? Taylor Robbins is one of the leading sales strategists in the industry, and on this episode we discuss what you need to do in your gym to convert more leads, close more sales and win in 2026 You can learn more from Taylor himself @theTaylorRobbins Subscribe today!

In this video, we discuss the critical challenge of standing out in a crowded market, where potential clients are opting into numerous services. Effective marketing and lead generation are essential to ensure your business remains a memorable point of contact. We explore how a strong fitness marketing agency can help you attract and retain customers. LEARN MORE AT Ignite-Entrepreneurs.com

Coach Mary from Gage Strength Training set out to see what the BEST gyms do differently - She visited 10 gyms in 4 months, and wrote a report on her experience throughout. learn what she learned from traveling to some of the top gyms in the area!

Inspired by Vern Harnish, discover how `effective meetings` are crucial for driving `business growth`. This video outlines strategies for `scaling up` your operations by learning `how to run a team meeting` that fosters strong `team management`. Elevate your company's pulse and accelerate your success. #MeetingManagement #Productivity #BusinessSkills

The most boring part of your business is probably the thing holding you back from growth. Learn exactly "how to run a meeting" that is effective, engaging, and revenue-driving. These tips will help "fix boring meetings" and lead to "productive meetings" for your team. #MeetingTips #BusinessGrowth #Leadership

Many gym owners are making a crucial mistake that hinders their fitness business success: focusing on the wrong sales metrics. This oversight is costing them significant revenue and impeding consistent growth. Learn how to identify and correct this error to increase gym revenue reliably and ensure business success through better gym management and improved sales kpis.

Do you want to build a sales MACHINE inside of your gym? Mike Manzi is the leader of Official Sales Tips and he shares the 3 levels of building a sales organization in today's episdoe which will help you: - Sell more and close more deals with language tips and trick s - Build a sales scorecard to know exactly where your sales leaks are happening - SCALE your sales team as big as you need it to gro...

Devin Gage shares actionable insights on delivering great customer service and experience in gyms. Learn about the core tenets and best practices for creating a thriving membership community. Perfect for gym owners seeking to boost customer retention and foster customer success through effective customer service training.

In this insightful interview, we chat with a branding and creative design expert about what every gym owner should know to elevate their fitness business. Discover effective marketing strategies that will help your gym business stand out and attract the right audience. Don't miss this opportunity to enhance your brand's presence! 💪🏼 If you want to learn more, check out JoelTellier.com to see his...

Want to grow your gym and increase revenue without feeling like a pushy salesperson? In this exclusive interview, we sit down with [Guest’s Name], a leading fitness sales coach who has helped thousands of gym owners and personal trainers close more clients — while keeping the process authentic and client-focused. In this video, you’ll learn: ✅ The #1 mistake most trainers make when trying to sell...

Unlock the hidden power of body language to win more clients, build trust, and skyrocket your success as a trainer or fitness professional! 🚀 In this exclusive interview, body language expert Christopher Carter reveals the proven, science-backed techniques that top trainers use to: ✅ Instantly build trust and rapport with new clients ✅ Establish authority and credibility without saying a word...

In this exclusive interview, I sit down with our Director of Training to reveal exactly how we maintain world-class coaching quality while scaling a fitness business to 1,000+ members . We cover: ✅ How to build a training identity and brand identity that sets your gym apart ✅ The systems we use to review coaches, provide feedback, and maintain consistency ✅ What a Director of Training actually...