LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-Employed

Summer tends to bring a lighter schedule—but that can actually make it harder to stay productive. In this solo episode, I share the two core techniques I use to stay on track when motivation dips, plus a bonus tip that came straight out of a client call. What You'll Learn How to structure a weekly to-do list so it stays manageable—not overwhelming The left-side / right-side notebook method I...

This episode features a member spotlight interview from my Marketing with Meller program featuring Lori Vajda of Sticky Brand Lab, a personal branding production company that uses conversational interviews and a virtual studio to create high-quality video, audio, and marketing assets. Lori explained how her done-for-you process removes the fear of recording solo by focusing on natural conversation...

How My Public Membership Directory Promotes Members and Simplifies Referrals In this episode, I explains why I created a public membership directory at mellermarketing.com/directory to systematically refer clients to trusted members when asked for services I don’t provide (e.g., career strategy, resume writing, SEO). The directory helps spotlight members and serves as an easy resource for visitors...

In this episode, I share a repurposed YouTube walkthrough, demonstrating a newly noticed LinkedIn company page Event Management feature that lets admins edit event recordings and create short-form clips.  Using my Meller Marketing LinkedIn company page, I walk through how to navigate to the Events tab with upcoming and past events. I then open a recent livestream, and use the in-platform editor to...

Repurposing LinkedIn Lives Into Your Podcast with Jon Gay As I was thinking about what to publish this week, I decided to go to my "Vault" containing a few years of LinkedIn Live interviews, and where better to start than this episode, featuring podcast producer Jon Gay who shares strategy tips about converting past LinkedIn Live videos into a podcast and why the advice still matters.  J...

I answer five community questions about LinkedIn and share how I repurpose Q&As into a podcast, blog, and YouTube video while keeping askers anonymous. First, I explain that even without deep industry experience (like real estate), the key is understanding audience mindset on LinkedIn and optimizing a profile to clearly describe services and provide a path to do business.  Next, I advise cance...

Overthinking can look like “being responsible,” but it often feels like you’re stuck in your own head with no exit. We’re putting the spotlight on Elaine Belson, a self-authority coach, speaker, psychotherapist, and Army veteran, to talk about what really helps when you’re hard on yourself, constantly second-guessing, or relying on other people’s reactions to feel OK. Elaine breaks down her one-to...

In this podcast episode, I turn a real client email into a simple LinkedIn content framework that can help you demonstrate expertise without sharing private details.  I also break down what to do after a post performs well so engagement turns into actual conversations, not just likes.  • pulling content ideas from emails, texts, and DMs we already receive  • anonymizing client context while keepin...

QUESTION: How do I curate valuable content that builds trust for prospects & candidates? This episode answers an audience question. 00:00 Welcome and Audience Question 00:15 VIP Email List Workflow 02:00 Trust Building Basics 03:14 Prospect Content Strategy 03:46 LinkedIn vs YouTube Monetization 07:06 Content for Candidates 08:31 Organizing Past Episodes 09:32 Podcast Episodes to Reference 15:...

We bring on Carrie Saunders for a Member Spotlight and get a clear look at Go High Level through her white-label offer, Course Creator Suite, including what it does well for course creators and online business owners. We also talk honestly about platform support, pricing pressure, and what it really takes to move from tools like Kajabi, Wix, or WordPress. • how our Member Spotlight interviews work...

Someone asks for your rate and suddenly your brain starts negotiating against you. I’ve been there, and I’m sharing the stories that changed how I price my work as an enthusiastically self-employed consultant, coach, and LinkedIn trainer. We start with the core truth behind value-based pricing: clients are not paying you to “cut the wire.” They’re paying you to know which wire to cut, and that com...

In this episode, I share what changes when we stop doing free work that doesn’t lead anywhere and start building offers that respect our time and our audience’s goals. I break down how “No More Free For Free” reshapes speaking, webinars, memberships, and the way to plan paid events. Other topics include: • why we should stop apologizing for gaps and just jump back in • the “No More Free For Free”...

MwM Member Spotlight: Pam Lippitt on Leadership Communication & Team Networking Training The host shares a new “no more free for free year” focus on prioritizing paid clients and members, then introduces a live Zoom “Member Spotlight” recorded January 27, 2026 for the Marketing with Meller (MwM) community and later podcast release. Featured MwM member Pam Lippitt of Pamela Lippet Communication...

Listen to this playback of an interview with Andrea Walker Leidy about Aligning Your Personal Brand with Your Personal Image. As you're listening, you may notice some "quality" issues with my microphone, Restream, and audio-delay issues that caused occasional talking-over.  I decided to publish on the podcast anyway, to be transparent and because Andrea’s advice is so valuable!  And...

Spinach in Your Teeth: How to Give (and Receive) Helpful Feedback That Protects Your Business While at brunch with my Aunt Linda and sister Lisa, where my aunt tells me I have spinach in my teeth. I cannot make this up.  This reminds me of my saying that a good friend points out “spinach in your teeth,” and how this can apply to things like broken email links, outdated web info, confusing checkout...

In this episode, I’m joined by my friend and frequent podcast collaborator, marketer Kendra Corman of KendraCorman.com. Note: my audio is a bit off due to microphone issues at the time of recording (Nov 2025), which have since been fixed. We discuss how to get a bigger slice of the podcasting pie, including why podcasting creates stronger personal connection and “know, like, trust,” how AI can sup...

How to Add a Descript Verified Skill to Your LinkedIn Profile In this episode, I explain the step-by-step process of adding a Descript verified skill to your LinkedIn profile. I start by logging into Descript, address concerns about data sharing, and then connect Descript to LinkedIn. I discover the skill listed under 'Licenses and Certifications' instead of 'Skills,' highlight...

This episode features a conversation with Dr. Preeti Jha, a physical therapist and women's strength coach, who discusses strength training strategies for women aged 40 and above.  Dr. Preeti explains the importance of strength training over cardio to maintain bone density and muscle mass as women age, the significance of proper body positioning, and shares tips for incorporating effective str...

A Better Way to Show Multiple Images in LinkedIn Posts Watch it on YouTube: https://youtu.be/OjOZGbLWrYg?sub_confirmation=1 See the LinkedIn post : https://www.linkedin.com/posts/brendameller_meet-the-members-monday-by-brenda-meller-activity-7419056731822977024-xqgr/ This episode provides a step-by-step guide on how to effectively showcase multiple images in a LinkedIn post using document posts. I...

Creating a Custom LinkedIn Homepage Feed of Your VIP Connections In this episode, I walk you through how (and why) to set up a custom feed for your LinkedIn homepage. This strategy is beneficial for those who want to navigate LinkedIn efficiently, focusing on seeing posts from specific, relevant connections -- and not just what LinkedIn serves up to you. The episode provides a step-by-step guide t...

In this episode, I walk through the recent changes to LinkedIn's navigation for event pages in the admin view. There are new admin view functions, including additional data points in analytics, post analytics, profile activity, and engagement metrics.  I also walk through the features available under 'manage event,' including attendee management and sharing options. If you post even...

Boost Your Virtual Events & Meetings with a Zoom Audit by Christopher G. Johnson This podcast episode features a member spotlight from my Marketing with Meller membership and learning community. I interviewed Christopher G. Johnson, who discussed his Zoom audit service, a new offering aimed at improving the efficiency of virtual meetings.  Born from his extensive IT and broadcast communication...

Self-Care Strategies for Entrepreneurs with Dr. Sina Smith This episode was inspired by a LinkedIn post on FIFO vs LIFO when it comes to project work. I decided to revisit an interview I had with Dr. Sina Smith, where she shared invaluable self-care tips for self-employed individuals.  Perfect for this time of year, or ANYTIME of year, for that matter!  Highlights include the use of sticky notes a...

In this episode, I featured a recent livestream interview with Natalie Benamou, where we discussed the best time to make a pivot in your career or business.  We explored this topic in depth, making it particularly insightful for those who are recently self-employed, thinking of becoming self-employed, have been self-employed for a while, or even those currently in corporate roles contemplating a c...

Troubleshooting Audio Issues: Microphone and Laptop Tests In this podcast episode, I addressed some persistent audio problems I've been facing. My microphone often sounded warbly or nasally, so I decided to troubleshoot the issue by testing various microphones and USB ports on two different laptops.  Through trial and error, I discovered that the issue was laptop-related and not with my micro...