LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-Employed

Maximize LinkedIn Event Invites: Tips & Tricks In this episode, I'll guide you through using the LinkedIn event invitation feature. Learn how to apply filters to invite the right people to your events, and discover a little-known trick to invite multiple connections more efficiently. Whether you're targeting specific industries or focusing on local attendees, these tips will help you...

Mastering the Art of MCing: The Unicorn Journey of Quinn Conyers In this episode, I share an insightful livestream interview with Quinn Conyers, a professional event MC and keynote speaker. Quinn discusses her journey from speaker to dedicated MC, emphasizing the importance of embracing your unique value, or being a 'unicorn' in your industry.  We discuss the importance of emotional inte...

In this podcast episode, I answer LinkedIn questions from one of my VIP coaching clients. We cover topics including profile optimization, growing your network, engagement, and more. I also discuss detailed insights about profile headlines, managing your connections, and best practices for using LinkedIn features effectively. Whether you're interested in improving your LinkedIn presence or jus...

Listen as I explain how to check the email open rate for your LinkedIn newsletters. I share step-by-step how to navigate to the necessary section on your profile to view your newsletter open rates, along with other useful statistics such as article views and social engagement factors. Additionally, I provided insights about the initial impact of your first newsletter and changes in LinkedIn's...

This episode is a playback of a past live interview with Joan Frank of B Frank Communications. Joan shared her journey in PR, the importance of media relations, and how it helps to build credibility and grow businesses. We discussed practical tips for those new to PR, the significance of having a good hook, and the value of professional PR services. Joan also highlighted the benefits of media cove...

Embracing the Journey: Enthusiastically Unemployable In this special episode, I replay a live stream from two years ago where I shared the evolution of my brand from 'Enthusiastically Unemployable' to 'Enthusiastically Self-employed.'  I discussed the misconceptions around the term 'Unemployable' and shared my personal journey from corporate marketing to becoming a th...

Leadership Lessons from Shakespeare with Carol Ann Lloyd Connect with Carol Ann on LinkedIn: https://www.linkedin.com/in/carolannlloyd/   This podcast episode focused on the intriguing concept of learning leadership lessons from Shakespeare. Carol Ann, a historian deeply passionate about Shakespeare and history, shared insights on how the playwright's works offer valuable guidance on leadersh...

In this episode, I have an engaging conversation with my good friend Kevin D. Turner, a fellow LinkedIn trainer and coach. We discuss the abundance mentality, social media karma, and how bringing in other experts helps everyone involved. Kevin shares insights on branding, LinkedIn features, and the importance of a strategic approach to using AI.  We also delve into how he maintains his 'Linke...

How to Update Social Share Images for LinkedIn Welcome back! In this tutorial, I'll walk you through updating your social share image on LinkedIn, particularly for the featured section.  I'll show you how I adjusted my thumbnail using Kajabi, fixed a cropping issue, and ensured LinkedIn displays the updated image using LinkedIn Post Inspector.  If you're having similar troubles with...

Maximize Your Speaking Potential with Laurie-Ann Murabito  In this episode, I replay a recent livestream interview with Laurie-Ann Murabito, a seasoned speaker coach who helps entrepreneurs and professionals find more paid speaking opportunities.  We discuss effective strategies for overcoming nervousness, repurposing presentations, and leveraging speaking gigs to grow your business.  Laurie-Ann o...

Video Marketing Magic : On/Off Camera Annette Richmond: linkedin.com/in/annetterichmond   This is a playback of a video presentation Annette delivered at my recent " Marketing for the Self-Employed LIVE-A-Thon" event.  Register for the FULL VIDEO of this session: https://www.mellermarketing.com/m4se Struggling with content or video? You’re not alone. While you’re overthinking, second-gue...

Welcome back to the show! In today's episode, I'm answering seven LinkedIn questions asked in this past week. Whether you're a client, member, or podcast listener, feel free to reach out with your LinkedIn queries.  Today, we'll discuss topics such as the penalty for sharing external links on LinkedIn, whether to duplicate content in email and LinkedIn newsletters, optimal post...

Addressing Common LinkedIn Concerns: Guidance and Tips In today's podcast episode, I discuss common concerns about using LinkedIn that have been shared with me over the years. The goal is to reassure listeners that they are not alone and to address a variety of issues people face with LinkedIn, ranging from technical challenges to feeling out of place on the platform. I'll review each co...

Making the Leap from Corporate Career to Self-Employment: Lessons Learned with Maartje van Krieken In this episode, I interviewed Maartje van Krieken on LinkedIn Live. We discussed her journey from a corporate career to becoming self-employed, focusing on the lessons learned and challenges faced along the way. Maartje shared her experiences in helping businesses in turmoil as a 'business emer...

In today's episode, I interview Candice Lazar about her journey from corporate life to becoming a coach specializing in breathwork and transformational coaching. WATCH THE FULL INTERVIEW ON YOUTUBE Candice's FREE Kit on 5-Minute Breathing https://44breathwork.com/5-in-5 Other resources by Candice:  https://www.abreathwelltaken.com/ We discuss the prevalence of burnout among the self-empl...

LinkedIn Profile Mini Audit for Course Creators | Featuring Sheila Koenig Join me as I conduct a LinkedIn profile mini audit for course creator and CPA, Sheila Koenig.  In this episode, Sheila shares her extensive background with the IRS and her transition to starting her own business aimed at helping small businesses with bookkeeping and tax resolution.  I provide Sheila with actionable tips for...

Self-Employed Success Strategies | VIP Office Hours Listen to a playback of our Self-Employed VIP Office Hours where we share valuable insights and tips for those embarking on or already on the self-employed journey.  This episode covers various topics, including navigating Zoom features, effective LinkedIn strategies, engaging with your audience, and recommended books for business owners.  Featur...

The Benefits of Giving Back for Entrepreneurs, Job Seekers, and Nonprofits with Wendy Ernzen In this episode, we revisit a LinkedIn live stream from early 2025 featuring an insightful conversation with Wendy Ernzen. Wendy, a fund development advisor with over 20 years of experience, discusses the importance and benefits of giving back for entrepreneurs, job seekers, and nonprofits.  The conversati...

This episode features an interview with Marjorie Turner Hollman, a specialist in supporting aspiring authors through the self-publishing process. The discussion covers various aspects of writing and publishing a non-fiction book, including platforms like Amazon, Ingram Spark, and Lulu, as well as the value of having a book to enhance credibility.  We discuss the pros and cons of traditional publis...

LinkedIn Profile Mini Audit: Tips to Improve Your Presence with Laurie Moser In this episode of our LinkedIn profile mini audit series, I sit down with Laurie Moser, founder of Staying Active Health and Wellness.  Laurie supports moms of teens dealing with mental health challenges. Laurie admits to not spending much time on LinkedIn and is curious if it could be a valuable platform for her busines...

LinkedIn Marketing Pro Tips: Answering Your LinkedIn Questions In this episode, I aswers six LinkedIn questions I received over the past week. (See Below)  Key topics include the frequency and types of posts to maximize reach and engagement, the importance of asking for engagement, and strategies for effective LinkedIn networking.  I also introduce a new, beta test of a limited-time service offeri...

In this podcast episode, I review recent activities, focusing on event planning for the 'Michigan Summit for the Self-Employed' and the upcoming virtual event, 'Marketing for the Self-Employed.'  I enjoy planning and hosting these events to support others who are self-employed.  Detailed discussions include the lineup of speakers, promotional strategies utilizing LinkedIn and o...

In this episode, a group discussion covers key strategies for promoting your business at events and the thought process behind naming a business. The participants share practical tips such as using custom name tags, QR codes, and unique business cards to make memorable connections.  We also delve into the importance of choosing a business name that is adaptable and reflects the brand identity, whi...

Boost Your Event Attendance with LinkedIn Invitations | Step-by-Step Guide This episode walks you through a step-by-step guide on how to invite your LinkedIn connections to your events, increasing your event attendance significantly. Learn how to navigate LinkedIn's event feature, use filters to target invitations, and send mass invites to your first-level connections.  This technique can hel...

In today's episode, we revisit a panel discussion from the March 2024 SHIFT LIVE-A-Thon event, focusing on how to confidently shift from corporate life to becoming a solopreneur .  The panel features three inspiring women: Mindy Stern, Michelle B. Griffin, and Michelle Carley.  Mindy shares insights from her corporate journey and offers valuable advice for aspiring entrepreneurs.  Michelle B....