Nik Sharma

Limited Supply

Business EN ↓ 184 episodes

So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wed...

Author

Nik Sharma

Category

Business

Podcast website

limited-supply.captivate.fm

Latest episode

Jul 8, 2026

Where to listen?

Podcasts in the app Replaio Radio Coming soon

Podcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts

Get it on Google Play Install for free Android 5M+ downloads · 4.8 rating iOS soon

Episodes

S3 E9: SVB - Asking The Questions No-One’s Talking About 15.03.2023

What happens to your debt when you’re a DTC brand and your bank collapses? Nik and Moiz offer their unique analysis of the Silicon Valley Bank turmoil. They also dig into what went down at SXSW, and discuss alleged insider trading at a major pharmaceutical company. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue perform...

S3 E8: Meet Jugnoo / How To Rewarm Email Lists / The Inside Track on LTV 08.03.2023

Is eCommerce fundraising dead? Nik and Moiz get into who’s raising money and the names to watch. They also discuss Warby Parker’s earning report, who the real future winners in eCommerce are going to be, and how to warm up those email lists. You’ll also hear about Jugnoo, the mobility as a service platform and Klaviyo’s new feature. This episode was brought to you by Tapcart: Mobile Apps for Shopi...

S3 E7: Why Facebook Moderation Is Grinding Gears / Starbucks Insane Money Making App / Three New Shopify Features 01.03.2023

Want to look amateur? Leave your Facebook ad comments unmonitored. This week Nik and Moiz dig into why Facebook moderation is making this the hardest task on the planet, how Starbucks is leveraging its loyalty programme like an unsecured loan, and what’s going on over at Shopify. Plus you’ll hear why Moiz take a look at Facebook earnings and how much you’re worth to the company. This episode was b...

S3 E6: Meet The Founder Who Built Her Manufacturing Business On Spite 22.02.2023

This is a special one. Nik and Moiz are joined by their good friend, Mary Berry, CEO and Founder of The Cosmos Labs. Mary was in on the ground floor of manufacturing Moiz’ deodorant brand and has a natural gift for choosing products that are going to fly. She’s also an avid collector of Chanel handbags. Nik and Moiz get into conversation with Mary about why building the right working culture is es...

S3 E5: How Adgile Is Using Free App Data For Retargeting / Where To Buy An Audience / Why You Need To Pick A Channel And Go All In 15.02.2023

Dependency on one channel is a DTC company’s greatest strength…and greatest weakness. Find out how Nik and Moiz are thinking about organic growth and buying in audiences. Fresh from The Whalies, Nik and Moiz dive into conversation about growing DTC businesses from five to six figures, how Agile is leveraging in-App data to retarget customers, and how to set up a responsive feedback loop for custom...

S3 E4: LIVE From The Whalies - Serta Goes Bankrupt, Nik’s Long Wknd Mistakes, Plus A Q&A Session 08.02.2023

Nik and Moiz come to you live from The Whalies. This is Triple Whale’s two-day part hangout, part award show held in Austin, Texas, where Limited Supply scooped the Best Podcast award. But Nik and Moiz have more on their minds than awards as they dig into why Serta’s debt sunk them and how it could have been avoided, what Nik would have done differently with Long Wknd, and answering some of the bi...

S3 E3: The $1B Bootstrapped Business / A $250k Loophole / Where Your Credit Card Fees Go 01.02.2023

How did an eCommerce website design business go from bootstrapped to success story? Nik and Moiz are fans of Envato - find out why. In this week’s episode Nik and Moiz talk wrestling with one of their heroes, a loophole that could matchfund your startup up to $250k, and where exactly all your credit card fees go to. Join them as they prepare for The Whalies in Austin and get into Nik’s new recruit...

S3 E2: REVEALED: The Infomercial King / The Amazon Flip Side Hustle 25.01.2023

When is DTC marketing too good to be true, when someone’s massaging the figures. This is the no-holds barred eCommerce conversation you can’t afford to miss. Nik and Moiz aren’t holding back. They get into the direct mail service with some seriously unlikely figures, Nik uncovers the infomercial king, while watching tennis, and they discuss the benefits of a just-in-time inventory model. This epis...

S3 E1: How Ty Haney Grew Outdoor Voices From Scrappy Startup To $40M Success Story 18.01.2023

How do you take a fitness startup from scrappy to multimillion success? Nik and Moiz’ very special guest has the scoop. Ty Haney is the Founder of active lifestyle brand Outdoor Voices and Co-Founder of Try Your Best, the company helping businesses make communities their most valuable growth channel. She joins Nik and Moiz for a deep dive into how she grew OV through community building, why you ne...

S2 E12: Nik Answers Product Questions / Why You Don’t Need to Reinvent The Wheel / Why Grove Is Getting Crushed 28.12.2022

Want to launch but unclear on your product choice? Nik and Moiz have some sound advice. The pair get into why you need to spend more time thinking, try and figure out what’s going wrong at Grove, and what you need to ask yourself before you buy a business. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code sup...

S2 E11: How The Big 4 Are Performing / Kevin O’Leary’s Blame Game / Twitter’s Tensions 21.12.2022

How much did Mr Wonderful really make from SFX? Moiz has some thoughts, plus a deep dive into how social media platforms are performing. Join Nik and Moiz for unfiltered conversation, hot takes and expert analysis of all the big eCommerce news stories, plus reactions to Twitter comments, and the tensions around Elon Musk’s Town Square vision. Growing your business is hard, but Triple Whale is all...

S2 E10: Why Everyone's Using Open AI / How Not To Do Diligence / Nik’s Pitching Tactics 14.12.2022

Why every DTC brand across the globe will use open AI, plus what Theramos taught us about diligence (and how not to do it). Join Nik and Moiz as they get into what to look for in an investor pitch deck, why you should never ignore the obvious, and the surprising benefits of open AI. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it pro...

S2 E9: Why Everyone Prefers Predictability / That Last Knockout Punch / How Gift Cards Keep Giving 07.12.2022

Black Friday has been and gone leaving a trail of bankruptcies in its wake. Find out who and how in this no-holds barred DTC conversation. Nik and Moiz get into the Affiliate World Conference in Thailand, which brands are taking that last knockout punch, and why you should think gift cards as a smart answer to a slow January. Growing your business is hard, but Triple Whale is all about scaling you...

S2 E8: The Surprisingly Good Black Friday Email / Why Send Times Are Overlooked / Why Facebook Is Still The Ads Giant 30.11.2022

How did DTC brands perform over Black Friday? Dig into some great insight in this no BS analysis from two of the top operators in the industry. Nik and Moiz get into some surprisingly effective plain text email sends, why sending your offers at uniform times will get overlooked, and why Facebook still sets the bar when it comes to advertising, despite TikTok. Growing your business is hard, but Tri...

S2 E7: Getting a Stripe Discount / How to Hire An Agency The Right Way / Membership Models 23.11.2022

The question Moiz gets asked all the time? When. When to hire? When to scale? When to get an agency on board? He’s got all these answers and more. Join Nik and Moiz as they get into conversation about when to get a Stripe discount, how to get the right agency, the right way, and Harry’s membership subscription model. Growing your business is hard, but Triple Whale is all about scaling your Shopify...

S2 E6: Digging Into Allbirds / Subject Lines That Sell / The Best Kept Secret in E-Commerce 16.11.2022

Has iOS killed accurate metrics? Nik and Moiz talk Apple, open rates and more in this unfiltered conversation on all things E-commerce. Join them as they dig into what exactly has happened at Allbirds, offer some inside hacks on creating killer subject lines, and reveal one of e-commerce’s best-kept secrets when it comes to capturing SMS numbers. Growing your business is hard, but Triple Whale is...

S2 E5: What Makes a Killer Landing Page / Twitter Q&A / Moiz’ Angry Brunch 09.11.2022

Join Nik and Moiz for another no-holds barred conversation, getting into landing pages, Amazon Prime and more. The pair get the inside scoop on Amazon Prime, old school landing pages that tick all the boxes, and answer questions from their Twitter followers. Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code s...

S2 E4: Twitter R U OK? / Facebook Channeling 2015 Vibes / Hounding Down Route 02.11.2022

This is a spicy one. Nik and Moiz go in hard on Route, drill down into Musk’s Twitter acquisition and get into Facebook’s latest figures. Join them for a no-holds-barred conversation on DTC business with zero BS, hot takes and searingly honest opinions. Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply...

S2 E3: The Easy Way to Make $500,000 A Year / Sniff Collab / Grove Collaborative Decimation 26.10.2022

Nik and Moiz get into some of the hard truths facing DTC business,  In this no BS, straight talking episode. You’ll hear hot takes on why pre-orders are way better than wait lists, the easiest way you’ll ever make half a million dollars, and how elections impact ad sales on social channels. Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doin...

S2 E2: What Keith Rabois Looks For In Founders 19.10.2022

When you think of big brand investing, you think of Keith Rabois. He gives Nik and Moiz the inside scoop on his investing thesis. Keith Rabois is General Partner at Founders Fund and CEO at OpenStore, providing liquidity to Shopify merchants and integrating them into a decentralized department store. He gets into why he looks for quality and caliber when it comes to investing in founders, why extr...

S2 E1: Contest Winners Announced / The Kardashians Get Into Vitamins / Facebook Stock Drop 12.10.2022

Nik and Moiz are back. Welcome to the season 2 premiere. Another no-holds-barred look at DTC with spicy takes and absolutely zero PR BS. The pair get into Instagram VS Tik Tok for user experience, interest rates, and fresh new health brand Lemme, from Kourtney Kardashian. They also announce the competition winners from last season, who will get a personal Zoom call with Nik and Moiz. Growing your...

S1 E12: Season Finale: Figma Acquisition / How Harley Finkelstein Changed Nik And Moiz’s Minds / Why There’s Never Been a Better Time to Bootstrap a Business 11.10.2022

In this season finale, Nik and Moiz serve up some spicy takes on why Figma isn’t the democratic design tool it claims to be and so much more. Join the pair as they get into Adobe’s acquisition of Figma, why Shopify’s Harley Finkelstein made them question everything they knew, and why today is the ideal time to quit your day job and start an ecommerce business. And if you’re looking to create an ap...

S1 E11: Shopify Part 2: Harley Finkelstein Talks Shopify Fulfillment, Audience, and Entrepreneurship, 05.10.2022

In part 2 of Nik and Moiz’ interview with Harley, President of Shopify, the trio get into the weeds of Shopify’s business model. Harley talks about fulfillment, omnichannels, and how entrepreneurship gives everyone the chance to improve their lives. Nik and Moiz also interrogate Harley with a quick fire round of questions. And if you’re looking to create an app for your brand, you need Tapcart. Us...

S1 E11: Shopify Part 1: Harley Finkelstein Answers Your Shopify Questions 28.09.2022

Welcome to the first of a very special 2-part interview with Harley Finkelstein, President of Shopify and the only guest to match Nik and Moiz’s deep DTC knowledge. Nik, Moiz and Harley get into how Harley started his first business to support his mom and sisters and why practicing law is the antithesis of entrepreneurship. The pair also ask the tough questions raised by Limited Supply listeners o...

S1 E10: Why Every Brand Should Create FOMO Through Killer Content 21.09.2022

In this bonus episode, Nik shares his Ecom World keynote speech with a DTC crowd hungry for his highly tactical marketing takes. Nik shares his high signal tactics for growth, discusses why every brand needs a collab strategy like Pitbull, and why so many startups spend like a 10 when they’re only a 1. You’ll also hear real life examples from brands Nik has worked with or been impressed by, why sc...

Listen to the Limited Supply podcast in Replaio

Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch

Get it on Google Play

Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.