Limited Supply

Why fight the system when you can actively exploit it?  This week, Nik and Moiz are exploring the credit card rewards landscape and divulging their must-have cards and strategies for maximizing savings for your e-commerce brand. Should you go with cash back or points? Which card is the best for your biz? Then, the boys dissect the recent Klaviyo IPO and break down the company's valuation, revenue,...

Why is it next to impossible to understand cannibalization? And we aren't talking about the fun kind. Don't worry—you're not the only one. Nik and Moiz are hitting up the Slack chat to answer a few of your burning DTC questions. First, Moiz takes a dive into the multiverse, explaining what he would have done differently with Native Deodorant had he launched in 2023.  Then the guys explain how to m...

Television isn’t dead. Find out exactly how and why your brand should be utilizing television ads to boost your marketing strategy. Nik and Moiz chat with Juhi Pikale (VP of Performance Marketing at Fabletics) and Austin Santino (Client Development for Tatari) about the ins and outs of TV advertising, including the differences between various platforms, the pros and cons of using various targeting...

How did one of Amazon’s best-selling nutrition companies just get blacklisted from the site?   Nik and Moiz discuss the real reason Bloom Nutrition just got the boot—and turns out, it’s not *quite* as bad as you think… which honestly might make this story crazier. Then, meet the #1 bestselling brand on Amazon you’ve probably never heard of. Why’s this bedding giant making Moiz have an existential...

If you paid for it, you should be making the most of it. So are you getting your money’s worth from your paid advertising? Don’t worry— Nik and Moiz are here to dissect the ins and outs of exactly what you should (and should not) be getting out of your paid social strategy.  The guys break down the importance of setting up a proper Facebook funnel, explain why comment moderation is the crux hold o...

How can you harness the power of has-beens for your brand?   This week the guys are exploring the hidden world of infomercials—and explaining why they’re one of the most underutilized— and best— forms of validation for your brand.  Nik and Moiz also unveil their best tips for creating a killer landing page, including the top five things you absolutely must do to ensure it converts. If you aren’t i...

You have DTC questions, they have answers. Nik and Moiz are fielding all of your top listener questions from their Slack chat. Tune in to find out answers to all of your burning DTC questions.  Do you need to worry about AI’s impact yet? What should your first hire be? What percentage of revenue should you target from upsells and cross-sells? And why is Moiz all in on Pinterest ads? Because seriou...

Does iOS 7’s new privacy and tracking protections spell disaster for SMS, affiliate link, and email tracking measures? Or is this not as big of a deal as it initially seems?  Moiz and Nik are dissecting the latest in D2C news, including how Amazon is pushing to reduce the number of boxes by creating their own packaging… because we all know that Amazon cares deeply about the environment, right? The...

What kind of C-Suite morons divulge their entire Black Friday strategy to the world for free? Our two morons, that’s who. And that’s why we love them. Nik and Moiz are opening their entire Black Friday playbook, and it’s loaded with some of the most valuable advice they’ve ever dropped on the pod before. And honestly? We’re not sure how they’re gonna stay in business after this one. Don’t miss out...

The boys are back in town, and this season, they’re spicing things up a bit.  This time around, Nik and Moiz are tackling all the biggest questions you have from their time in D2C, and giving you a few pointers from their biggest takeaways.  In this ep, Moiz is dishing on his greatest lessons in manufacturing with his time at Native Deodorant—from the Chinese manufacturers who make American facili...

You know that little feeling in the back of your throat that makes you feel emotions towards someone else?  Yeah— it’s called empathy, and True Classic’s CEO, Ryan Bartlett, is here to explain why it's the one thing that will distinguish your D2C brand from the rest of the crowd.  Nik and Moiz talk to Ryan about the importance of empathy in company culture, how he fosters that mindset daily within...

This week, the boys are breaking down a few of the most disruptive grey hat marketers in the industry, including the case of an imitation mayonnaise company that was buying its own product and stashing it in warehouses, the bone broth brand beefing up its D2C sales through Instacart, and the merits of using guerilla marketing to mess up the retargeting pool of Facebook ads.  Don’t hate the player…...

What happens when an online pharmacy starts committing insurance fraud?  This week, Nik and Moiz are breaking down the scandal behind the now-defunct company, The Pill Club— and it’s a good one. Then, is Apple Vision Pro dumb, really dumb, or just naturally designed for the citizens of San Francisco and Silicon Valley who can’t travel without their double monitors? And speaking of Apple— why is th...

What the heck is Singles Day? And how can your business take advantage of it? Nik and Moiz are talking all things shopping holidays— Prime Day, Singles Day, Shop Day— and what you should be doing with them in order to maximize your sales.  The guys also get into a debate over which furniture store is the biggest of the Pottery Barn brands, what analytics tools are most useful when it comes to anal...

What’s got Nik so amped up about cutting company costs this week?  That’s right— it’s that time of year again for the Commerce Summit, and Nik’s sharing his greatest takeaways from the annual convention, including why you should always outsource jobs without any upward mobility, why gross revenue is truly irrelevant, and how often you should be doing a company audit.  Then, the guys are tackling s...

Shitty pro-life tip #1: Create more friction for your customer returns.  Shitty pro-life tip #2: Sometimes, it takes doing a lot of illegal stuff accidentally, to find out what’s legal as a DTC brand.  This week the boys are diving into the world of prescription regulation and DTC brands, why the HBO Max rebrand is dumb AF, and how Amazon’s starting to push in-store returns… As it turns out, too m...

Who’s got Nik ready to commit murder today? And what’s Trump got to do with it? First, the boys start off playing another round of “Guess This Business” with a publicly traded company out of Dallas that’s valued at over $130 million before Nik delves into what exactly is making his blood boil this week (hint: it’s someone who’s great at bloodsucking).  Then, the guys discuss the fast fashion indus...

Make money with those mommies. This week, the boys are diving into the mommy blogger revolution and talking about the secret formula to D2C mommy blogger success, including how the implosion of their perfect life only makes their brand grow stronger. Plus, Nik and Moiz discuss the politics of selling D2C marijuana in New York and how Olipop just pulled a Kendall Roy by dropping a press release bom...

Glossier’s new website might be a win for Shopify, but what’s going on with its terrible redesign?    This week, Nik and Moiz are breaking down what’s happening to the new Glossier site hosted by Shopify, what the implications of Facebook forcing businesses to conduct transactions through Facebook Shops means for retailers, and why the magic workout mirror on the wall, Tonal, fell off a revenue cl...

Who’s running an offshore recruiting scam on Nik? And how do you prevent from being duped?   This week, the guys weigh the risks and benefits of offshore hiring and talk about the hard lessons they’ve learned when it comes to outsourcing work.   Then, Nik and Moiz dive into the vitamin brand that’s trying to sell their business for $900 million, discuss the company holding its clients’ SMS lists h...

On this week’s pod, the guys are shitting themselves over the stupidity of terrible e-commerce design. And they’re stark raving mad over the fact that Jessica Alba won’t send them the right amount of diapers to clean up the mess they’ve made.   Nick and Moiz also chat about everything Facebook cost caps (and why Facebook refuses to spend your budget), the ex-con who’s making a killing off of impor...

Look. If Nik and Moiz get the chance to mention Ryan Reynolds, they’re gonna do it.   Can you blame them?    What’s the secret sauce to celebrity brand success? Turns out Selena Gomez knows—, and it has a thing or two to do with content, direct involvement, and authenticity. Plus, what happens when a celebrity sells their brand *cough* Mr. Reynolds *cough*?   Then, the boys break down the reasons...

Stripe goes under the microscope, Allbirds stores are discussed and Ryan Reynolds’ smart business model gets a mention in this week’s episode. Nik and Moiz take a close look at Stripe’s latest valuation, why Moiz bought a $2,500 cell phone service, and Blank Street’s $20 million raise. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s m...

How do you level up your brand performance every single day? Ben Yahalom is the DTC strategist helping True Classic dominate apparel. Nik and Moiz get into conversation with Ben on why incremental improvements will help you crush in business, how to find creative breakthroughs, and how to think about advertising spend. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are...

How do you get a sitdown with JK Rowling’s people? Moiz’ brother Suleman Ali joins this week’s episode to discuss mobile game creation and why he hates his former co-founder. Nik and Moiz also get into Kuori deodorant’s sales on Shark Tank VS the Today Show, nuggets from Grow LA and Mini Katana’s video content model. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are l...