Nik Sharma
Limited Supply
So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wed...
Be sure to visit the podcast's website and support the creator: limited-supply.captivate.fm
Author
Nik Sharma
Category
Podcast website
Latest episode
Nov 11, 2026
Where to listen?
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Episodes
S3 E2: REVEALED: The Infomercial King / The Amazon Flip Side Hustle 25.01.2023 30:29
When is DTC marketing too good to be true, when someone’s massaging the figures. This is the no-holds barred eCommerce conversation you can’t afford to miss. Nik and Moiz aren’t holding back. They get into the direct mail service with some seriously unlikely figures, Nik uncovers the infomercial king, while watching tennis, and they discuss the benefits of a just-in-time inventory model. This epis...
S3 E1: How Ty Haney Grew Outdoor Voices From Scrappy Startup To $40M Success Story 18.01.2023 1:16:19
How do you take a fitness startup from scrappy to multimillion success? Nik and Moiz’ very special guest has the scoop. Ty Haney is the Founder of active lifestyle brand Outdoor Voices and Co-Founder of Try Your Best, the company helping businesses make communities their most valuable growth channel. She joins Nik and Moiz for a deep dive into how she grew OV through community building, why you ne...
S2 E12: Nik Answers Product Questions / Why You Don’t Need to Reinvent The Wheel / Why Grove Is Getting Crushed 28.12.2022 51:49
Want to launch but unclear on your product choice? Nik and Moiz have some sound advice. The pair get into why you need to spend more time thinking, try and figure out what’s going wrong at Grove, and what you need to ask yourself before you buy a business. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code sup...
S2 E11: How The Big 4 Are Performing / Kevin O’Leary’s Blame Game / Twitter’s Tensions 21.12.2022 54:55
How much did Mr Wonderful really make from SFX? Moiz has some thoughts, plus a deep dive into how social media platforms are performing. Join Nik and Moiz for unfiltered conversation, hot takes and expert analysis of all the big eCommerce news stories, plus reactions to Twitter comments, and the tensions around Elon Musk’s Town Square vision. Growing your business is hard, but Triple Whale is all...
S2 E10: Why Everyone's Using Open AI / How Not To Do Diligence / Nik’s Pitching Tactics 14.12.2022 48:12
Why every DTC brand across the globe will use open AI, plus what Theramos taught us about diligence (and how not to do it). Join Nik and Moiz as they get into what to look for in an investor pitch deck, why you should never ignore the obvious, and the surprising benefits of open AI. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it pro...
S2 E9: Why Everyone Prefers Predictability / That Last Knockout Punch / How Gift Cards Keep Giving 07.12.2022 42:02
Black Friday has been and gone leaving a trail of bankruptcies in its wake. Find out who and how in this no-holds barred DTC conversation. Nik and Moiz get into the Affiliate World Conference in Thailand, which brands are taking that last knockout punch, and why you should think gift cards as a smart answer to a slow January. Growing your business is hard, but Triple Whale is all about scaling you...
S2 E8: The Surprisingly Good Black Friday Email / Why Send Times Are Overlooked / Why Facebook Is Still The Ads Giant 30.11.2022 53:31
How did DTC brands perform over Black Friday? Dig into some great insight in this no BS analysis from two of the top operators in the industry. Nik and Moiz get into some surprisingly effective plain text email sends, why sending your offers at uniform times will get overlooked, and why Facebook still sets the bar when it comes to advertising, despite TikTok. Growing your business is hard, but Tri...
S2 E7: Getting a Stripe Discount / How to Hire An Agency The Right Way / Membership Models 23.11.2022 51:11
The question Moiz gets asked all the time? When. When to hire? When to scale? When to get an agency on board? He’s got all these answers and more. Join Nik and Moiz as they get into conversation about when to get a Stripe discount, how to get the right agency, the right way, and Harry’s membership subscription model. Growing your business is hard, but Triple Whale is all about scaling your Shopify...
S2 E6: Digging Into Allbirds / Subject Lines That Sell / The Best Kept Secret in E-Commerce 16.11.2022 47:07
Has iOS killed accurate metrics? Nik and Moiz talk Apple, open rates and more in this unfiltered conversation on all things E-commerce. Join them as they dig into what exactly has happened at Allbirds, offer some inside hacks on creating killer subject lines, and reveal one of e-commerce’s best-kept secrets when it comes to capturing SMS numbers. Growing your business is hard, but Triple Whale is...
S2 E5: What Makes a Killer Landing Page / Twitter Q&A / Moiz’ Angry Brunch 09.11.2022 50:39
Join Nik and Moiz for another no-holds barred conversation, getting into landing pages, Amazon Prime and more. The pair get the inside scoop on Amazon Prime, old school landing pages that tick all the boxes, and answer questions from their Twitter followers. Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code s...
S2 E4: Twitter R U OK? / Facebook Channeling 2015 Vibes / Hounding Down Route 02.11.2022 1:04:04
This is a spicy one. Nik and Moiz go in hard on Route, drill down into Musk’s Twitter acquisition and get into Facebook’s latest figures. Join them for a no-holds-barred conversation on DTC business with zero BS, hot takes and searingly honest opinions. Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply...
S2 E3: The Easy Way to Make $500,000 A Year / Sniff Collab / Grove Collaborative Decimation 26.10.2022 57:34
Nik and Moiz get into some of the hard truths facing DTC business, In this no BS, straight talking episode. You’ll hear hot takes on why pre-orders are way better than wait lists, the easiest way you’ll ever make half a million dollars, and how elections impact ad sales on social channels. Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doin...
S2 E2: What Keith Rabois Looks For In Founders 19.10.2022 55:15
When you think of big brand investing, you think of Keith Rabois. He gives Nik and Moiz the inside scoop on his investing thesis. Keith Rabois is General Partner at Founders Fund and CEO at OpenStore, providing liquidity to Shopify merchants and integrating them into a decentralized department store. He gets into why he looks for quality and caliber when it comes to investing in founders, why extr...
S2 E1: Contest Winners Announced / The Kardashians Get Into Vitamins / Facebook Stock Drop 12.10.2022 54:51
Nik and Moiz are back. Welcome to the season 2 premiere. Another no-holds-barred look at DTC with spicy takes and absolutely zero PR BS. The pair get into Instagram VS Tik Tok for user experience, interest rates, and fresh new health brand Lemme, from Kourtney Kardashian. They also announce the competition winners from last season, who will get a personal Zoom call with Nik and Moiz. Growing your...
S1 E12: Season Finale: Figma Acquisition / How Harley Finkelstein Changed Nik And Moiz’s Minds / Why There’s Never Been a Better Time to Bootstrap a Business 11.10.2022 45:54
In this season finale, Nik and Moiz serve up some spicy takes on why Figma isn’t the democratic design tool it claims to be and so much more. Join the pair as they get into Adobe’s acquisition of Figma, why Shopify’s Harley Finkelstein made them question everything they knew, and why today is the ideal time to quit your day job and start an ecommerce business. And if you’re looking to create an ap...
S1 E11: Shopify Part 2: Harley Finkelstein Talks Shopify Fulfillment, Audience, and Entrepreneurship, 05.10.2022 39:19
In part 2 of Nik and Moiz’ interview with Harley, President of Shopify, the trio get into the weeds of Shopify’s business model. Harley talks about fulfillment, omnichannels, and how entrepreneurship gives everyone the chance to improve their lives. Nik and Moiz also interrogate Harley with a quick fire round of questions. And if you’re looking to create an app for your brand, you need Tapcart. Us...
S1 E11: Shopify Part 1: Harley Finkelstein Answers Your Shopify Questions 28.09.2022 1:07:24
Welcome to the first of a very special 2-part interview with Harley Finkelstein, President of Shopify and the only guest to match Nik and Moiz’s deep DTC knowledge. Nik, Moiz and Harley get into how Harley started his first business to support his mom and sisters and why practicing law is the antithesis of entrepreneurship. The pair also ask the tough questions raised by Limited Supply listeners o...
S1 E10: Why Every Brand Should Create FOMO Through Killer Content 21.09.2022 25:08
In this bonus episode, Nik shares his Ecom World keynote speech with a DTC crowd hungry for his highly tactical marketing takes. Nik shares his high signal tactics for growth, discusses why every brand needs a collab strategy like Pitbull, and why so many startups spend like a 10 when they’re only a 1. You’ll also hear real life examples from brands Nik has worked with or been impressed by, why sc...
S1 E9: Why The Republicans Became Facebook's Worst Customers / Influencers Destroying Traditional DTC / How to Market a Free iPhone 14.09.2022 55:31
From spending millions of dollars to none, why did the Republicans withdraw their Facebook spend? This and more on today’s episode. Dive into it with Nik and Moiz as they talk all things DTC. You’ll hear their takes on Facebook ads, why SMS is a huge, but tricky, opportunity, and the inherent racism in shopping. You’ll also hear the pair discuss Netflix’s ad model and if Apple is considering a sim...
S1 E8: How Nik and Moiz Dealt With a Cease and Desist / Why Everyone’s Confused About Benchmark Metrics / Why It’s Time To Get Your P&L House In Order 07.09.2022 49:56
What happens when you’re threatened with a cease and desist letter? Nik and Moiz share some spicy stories, plus what no-one’s talking about in e-commerce. Let’s go. Nik and Moiz are ready to get straight into it this week talking about repeat purchase rates, how to geofence a truck for retargeting on Facebook, and why Truff was the sauce Machine Gun Kelly didn’t know he needed. And if you’re looki...
S1 E7: Allbirds Earnings / How To Scale A New Brand / Procurement - The Bacardi Example / Brands We Love 31.08.2022 44:38
Why is procurement like your Indian mom? Nik and Moiz dive into this, and all the DTC topics that matter, in this latest episode. How do you scale from an idea to an investment-ready business? Nik and Moiz answer one of their most frequently asked questions, offer four listeners the chance to have a 1:1, and get into why Moiz likes brands who build in public. And if you’re looking to create an app...
S1 E6: Apple and the Future of Ads / Infomercials and Soap Operas / Building Businesses in Highly Regulated Markets 24.08.2022 33:27
What will the future of Advertising look like? Join Nik and Moiz, as they go through the timeline of Advertising to unravel how it all started and where it is heading, plus some exclusive insights on how a multinational company has changed the culture of television through Ads forever. Tune in and get straight into it. All the action items you need without the fluff marketers and gurus often carry...
S1 E5: Navigating Bankruptcy, Why Startups are Stupidly Overvalued, and the Klayviyo/Shopify Breakdown 17.08.2022 29:30
What happens when your company’s race car runs out of gas before it hits the finish line? In this episode, Nik and Moiz lift the veil on what happens when a business goes bankrupt, as well as their advice on managing debt and payment terms. Join Nik and Moiz as they dig right into their takes on DTC bankruptcies and hacks to manage company debt. On the flipside of that coin, the pair dives into o...
S1 E4: How to Raise Cash In a Tough Climate / Outside The Box Marketing / Facebook And Shopify Reports 10.08.2022 55:29
How do you raise cash for your brand when you’re facing headwinds? In this epic episode Nik and Moiz provide the solution, plus some non-direct response marketing tactics. Join the pair as they get straight into it. All action, no fluff, this is the unfiltered DTC marketing conversation you want to be a part of. They kick off talking cashflow, before opening the books on Facebook and Spotify’s lat...
S1 E3: How to Choose The Right eCommerce Credit Card / Sales Tax Black Hole / The Truth About Prime 03.08.2022 1:08:09
How do you choose the right credit card for your business? Nik and Moiz have strong opinions on this and more in this no fluff, no PR deep dive into DTC. Nik and Moiz get straight into comparing the best deals on the market when it comes to eCommerce credit cards. You’ll also hear the truth around sales tax and the need for reform, and buying with Prime. You’ll also hear why the pair believe you s...
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