Lighting For Profits

Are You Ready!! It's the premiere of Season 2! Make sure to tune in to find out what happened to the end of Season 1 and what I've been doing during my sabbatical. I also welcome back Chris Apfelstadt to the show and we'll check in on him and his business to see what he has been up to. Join me LIVE if you have any questions you'd like to ask, and make sure you click on "Get Reminder" to receive a...

I quickly introduce the podcast and why the name of the first 2 episodes are different!

What is holding you back? We all have limited beliefs and other things in our lives that hold us back. Some won't admit to it. In this episode I'll talk about several things that bother me about entrepreneurship and what I believe we can all do to get better. To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com Subscribe to my Youtube channe...

One of the most challenging things of trying to scale a business is finding good people to help you do it. At times, I was tempted to just keep doing everything myself because it seemed I had a better chance of success on my own than trying to get others to help me. Are you with me? If so, make sure to join me this week with my guest Shawn Day with Blue Skies Recruiting. Shawn is an expert on all...

Client numero uno! Every business has a first client. Luke Jensen was founding member of Landscape Lighting Secrets. Find out why he decided to make the jump on this episode. Also, we discuss what he is doing now and how he was able to buy an existing business to go from operator to owner. To find out more about Luke's business Holiday Designs, visit: https://holidaydesigns.com Subscribe to the Li...

How do you price event lighting? How do you get clients? What product do you use?.... If you've even wondered how to add event lighting to your business and make additional revenue providing rental lighting for weddings, parties, graduation, etc, you'll want to join me this week with my guest, Jeff Larcom. Jeff has figured out a pretty cool niche and is building his name in the industry as an expe...

This week I'll give you the recap of my first ever Landscape Lighting LIVE. Then we'll have Colin Dehaan join the show and talk about his life as an entrepreneur and now business coach. Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits Follow me on Instagram @landscapelightingsecrets I'm on TikTok! Give me a follow @landscapelightingsecrets Let’s connect on Li...

The truth is I forgot to schedule a guest this week. Oops! So I reached out on FB and have a few fellow lighting professionals joining me for a panel discussion. We are going to discuss several things including marketing, social media, hiring sales people and how to pay them. Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits Follow me on Instagram @landscapeli...

I talk a lot about business, but I want to make sure we bring in discussions around design and product as well. This week I welcome back Tom Garber, CEO of Emery Allen. We'll talk about his company and the ways they are adding value in the industry. To find out more about Emery Allen, visit: https://emeryallen.com To get help starting or growing your landscape lighting business, visit: https://lan...

We all have limited beliefs. It's normal to doubt ourselves or even doubt what is possible. This week, I'll help you crush through one of your limiting beliefs of..."Can I really replace myself?" Don't miss this exclusive interview with Chad Sieg, my former salesperson/lighting designer. We will discuss his role at my former company and how he is able to sell over $1M in landscape lighting himself...

After taking a couple weeks off at the end of the year, I am recharged and ready to go for a BIG 20222! What are your plans for 2022? What do you need to do in order to accomplish your goals. I'll talk about some things I recommend that can help you with whatever you are working on.  To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com Subsc...

I met my guest this week only 6 months ago. Ryan Edrington is the owner of Xcellent Xteriors and is brand new to the lighting world, yet somehow has managed to already hit the 6 figure mark in his business and is well on his way to hitting 7 figures in 2022. Join us as we discuss what he has learned and he reveals what things are working for him in his business. To learn more about Ryan's company,...

If you know who Tommy Mello is then you're definitely not going to want to miss this show. If you don't know who Tommy Mello is then you're definitely not going to want to miss this show. Tommy started at the bottom and is already well on his way to his goal of being a billionaire. Yes that is with a B. He is in the garage door industry but I promise you that everything he talks about applies to t...

I know a lot of people that brag about how much business they get from "word of mouth". It's almost like a badge of honor they wear because they don't advertise. If you want to stay small, that may be totally fine. If that is you, then you are not going to like this episode. ha! However, if you want to scale and not being the guy doing EVERYTHING in your business, then investing in some smart adve...

Do It Dirty! This has become a regular phrase in my guests vocabulary. This week I welcome Scott Molchan, with Million Dollar Landscaper to the show. We will discuss what this phrase means and how it will change your way of thinking. Scott and his wife Katie run a successful podcast and training academy for landscapers to help them grow their businesses. Find out how they got their start and liste...

I remember how hard it was to remember to follow up with clients and sometimes to even remember to advertise. It seems so hard to stay on top of things as you are running your business. That is why I am excited to have my guest, Daniel Dixon on this episode. He is the CEO of SendJim and we are going to talk about how to use automation in your business. This is a game-changer for those of you that...

Creating a personal brand is becoming more and more important everyday. Yes, even if you don't like to self-promote, brag, or whatever you want to call it. This week my guest is personal brand expert, mentor, coach, and overall good dude, Nick Cavuoto. We are going to talk about how building your brand online will bring you a constant lead supply and how it even helps you close more deals. To lear...

Since selling my landscape lighting business, I have had more time to research, learn new business strategies, and meet other successful entrepreneurs. I recently met Jason Geiman who teaches people how to start their own Christmas light & pressure washing business. In this episode, we are going to find out how he was able to build his business up and eventually sell it, and what he is doing n...

I'm back in the studio and pumped for this weeks episode. This week I'll be joined by Chris McCoy with Haven Lighting. We'll talk RGB and everything you need to know before you become a RGB expert! To learn more about Haven Lighting, visit: https://havenlighting.com Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits Follow me on Instagram @landscapelightingsecr...

My guest this week, Jim Frederick with Tru-Scapes will be speaking at the GIE and Northeast Hardscape Expo next week. We will get to know him and his company that specializes in lighting for the hardscape industry. Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits Follow me on Instagram @landscapelightingsecrets I'm on TikTok! Give me a follow @landscapelighti...

Going to mix it up this week. I'll be out of town for my regular time slot. I'll be traveling to Louisville, KY for the GIE+ Expo. As per usual, we'll be talking Sales, Pricing, Marketing and of course....PROFITS! To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-...

I have a lot in common with this week's guest (Except the fact that I wasn't in the Air Force and I didn't fight in Desert Storm). I'll be chatting live with Rick Hughes of Heritage Landscape Supply Group. We are going to talk selling high quality products at high prices and of course, I'll ask him about his background as a veteran and how it has fueled his career. To learn more about Heritage Lan...

Have you ever wondered how some of the fixture designs are created? Join me and my guest, Scott Romacker of Sterling Lighting. (Is it me and my guest, or, my guest and I?) Anyway, I recently found out he invented a light fixture. Pretty cool. We'll talk manufacturing, installations, and of course sales & profitability. Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting...

One challenge that every business owner faces is getting stuck in their routines. The landscape lighting industry in my opinion has been myopic in many ways. This week, we go outside the box as I welcome Dustin Gutkowski, owner of Results Roofing. I've been following Dustin's success as he has built his roofing business and I'm going to get him to share is secrets to rapid growth in a saturated ma...

If you've ever wondered who does those large landscape lighting jobs and how the heck they get them, then make sure to come listen to Greg Matthews of Luxury Illumination. Greg is a beast when it comes to designing and installing high end, high quality lighting and audio systems. Can't wait for him to share his experience. To learn more about Greg's company, visit: https://luxuryillumination.net S...