Lighting For Profits

The majority of business owners don’t know their numbers. In fact, I still struggle with them! This week I welcome Dan Platta to the show to discuss how business is simply a numbers game. He’s going to give us the cheat sheet to the giant math problem (hopefully). Join me LIVE if you have any questions you'd like to ask, and make sure you click on "Get Reminder" to receive a notification when I go...

There are a lot of ways to make a million bucks in landscape lighting. Some people get 250 clients to invest 4k, while others, like my guest this week, Greg Matthews, would rather get 4 clients to invest 250k. In this episode we’ll catch-up with Greg and talk about the strategy to catch the whales. Join me LIVE if you have any questions you'd like to ask, and make sure you click on "Get Reminder"...

Having a solid relationship with a distributor can really help your business. This week I welcome Roger Ramsey to the show to discuss the many ways he is adding value to the industry. Join me LIVE if you have any questions you'd like to ask, and make sure you click on "Get Reminder" to receive a notification when I go live. To learn more about Roger's business, visit: https://www.ewingirrigation.c...

If you've ever had a question about what your truck wrap should look like, watch this week's episode with Dan Antonelli from Kick Charge Creative. Dan is a master of marketing and knows how to build successful brands in any marketplace. To learn more about Dan's business, visit: http://kickcharge.com/ To get help starting or growing your landscape lighting business, visit: https://landscapelightin...

The first time I read the book Traction by Gino Wickman I was hooked. You'll find out why in this episode with the Sales Leader at EOS Worldwide, CJ DuBe'. We'll discuss the main pillars of business and how you can make sure you are IMPLEMENTING each of them. To learn more about CJ'S business, visit: https://www.eosworldwide.com/cj-dube To get help starting or growing your landscape lighting busin...

Sometimes you meet people that you know you're going to be life long friends with. I'm excited to share this episode with not only a client but a friend, Matt Martoccio. We'll discuss Captain Matt's journey of starting his business and scaling to the size he is today with two different companies. To learn more about 'Captain' Matt's business, visit: https://barefootlighting.com/ To get help starti...

Sometimes working hard in your business is all you can do to get started. In this episode, Keith Kalfas shares his story going from broke with no direction to building a successful landscaping business. He also has his own YouTube channel and podcast documenting his process that has gotten him to where he is today. To learn more about Keith's business, visit: http://keithkalfas.com/ To get help st...

This week I welcome Pat Harders, owner of Enlightened Landscape Lights & Sterling Lighting. We'll discuss entrepreneurship and get some tips on how he has scaled his businesses. To learn more about Patrick's business, visit: http://www.sterling-lighting.com/ or http://www.enlightenedlights.com/ To get help starting or growing your landscape lighting business, visit: https://landscapelightingse...

There are many reasons why small businesses don't make it very long. One of the main reasons is they don't generate enough profit to grow (or even survive). This week I welcome Meaghan Likes with Likes Accounting. She is not your typical boring accountant. She and her husband own a small business as well so it's refreshing to speak with an accountant that speaks your same language. We'll discuss s...

LIVE interview with Bobby at the HUGE! To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com Subscribe to my YouTube channel here: https://www.youtube.com/c/LandscapeLi... Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com Check out Emery Allen's products here: https://emeryallen.com

Live from Nashville at the HUGE Convention! To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com Subscribe to my YouTube channel here: https://www.youtube.com/c/LandscapeLi... Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com Check out Emery Allen's products here: https://emeryallen.com

How would you like to improve company moral, give your team members a raise, and build your brand all at the same time? Duh?!?! Of course you would. This week I welcome Justin Clegg, CEO of Allset. We will find out how his company helps accomplish these extremely important tasks in just a few clicks. To learn more about Justin's business, visit: http://tryallset.com/ To get help starting or growin...

In order to grow your business, you are going to need some help. One easy way to make sure your phone keeps ringing is by having an awesome website. Even if you rely on 'word of mouth', you're going to need a solid website that can show off just how amazing you are. This week, I welcome Michael Grigery with Click Call Sell to the show. We will discuss what things you need to do to keep your brand...

If you are looking to start or grow a Christmas lighting business, you're not going to want to miss this opportunity to hear Matt Hyden with CLIPA. We'll discuss what new things he is planning for in the future along with the insider tips you need to get more profit out of your lighting business. To learn more about Matt's business, visit: http://www.clipa.com/ To get help starting or growing your...

A lot of questions come up about the quality and differences between lamps on the market, as well as general installation practices. My guest this week, Tom Garber, is the CEO of Emery Allen. We'll discuss some technical questions about lighting that we received from listeners of the show. Tom and I are going to attempt to answer these questions in a helpful way. Wish us luck! To learn more about...

I hope you have an awesome Independence weekend! Don’t forget to thank God for our freedom. This upcoming week I welcome Brian Groat, CEO of ClaroLux. We’ll talk about his 18 year career in the lighting industry and what sets his products apart from others. To learn more about Brian's business, visit: http://www.clarolux.com/ To get help starting or growing your landscape lighting business, visit:...

This week I welcome Dan Raker, Landscape Lighting Secret’s first business coach. He has been coaching CEO’s for 25 years. We’ll discuss the importance of accountability and the tools he uses to help people realize their full potential. To learn more about Dan Raker's business, visit: CirclesOfLeadership.com To get help starting or growing your landscape lighting business, visit: https://landscapel...

How many phone calls do you miss each day? If you just miss 1 potential lighting opportunity each week, how much $ are you losing? I wish I would have known my guest this week, Michelle Jeppesen with Jill's Office, when I started my business. We'll discuss how important it is to answer the phone and what things you should be doing in your business to maximize profits. To learn more about Michelle'...

Got Christmas on your mind? Even thought most think it's a 1-2 month business, if you want to take the holiday lighting business serious, you need to make it a 12 month business. This week I am joined by Mike Kaplan at Wholesale Holiday Lighting by Giannini to discuss holiday and landscape lighting and what they are doing to help you grow your design and installation business. To learn more about...

The thought of replacing yourself in your business can be overwhelming. The best way to get started is to hire out the things you are not good at. This week, I welcome Melody Edwards, founder of Home Service VA. She is an expert at finding you virtual assistants to help ease the burden of growing your business. To learn more about Melody Edwards' business, visit: http://www.homeserviceva.com/ To g...

Unfortunately the majority of businesses don't last more than 5 years. Some say it is even harder when you are working with family. My guest this week, Keith Rosser, owner of Landscape Lighting Pro of Utah, joins me to discuss his nearly 20 year journey in the lighting industry. We will talk about how he has defied the odds and built a very strong lighting business. We will discuss what his plans...

Most of us started a business because we were good at what we do and wanted to gain freedom from having a job. If you're like me, you ended up getting stuck and maybe even felt like you were trapped in your business. My guest this week, Jim Dubois, had a similar route until he developed systems and crushed through the things holding him back. He owns a very successful window cleaning business and...

My guest this week has brought a lot of attention to the lighting industry over his career. In fact, he even made it on TV! That's right, Tommy Herren...The Lighting Geek will join me and we'll talk about how he created his brand and what he is doing to keep it going. If you've never met Tommy, make sure to make it a priority to do so. Between his wild ideas, excitement for life, and passion for l...

Going from operator to owner is not easy. If you are like most business owner/operators, you are wearing the hat of 4-5 people and likely are not doing the best job either. ha ha. This week, I'm excited to welcome Lee Baker to the show. He is the king of automations and replacing himself. In just a short period of time he has gone from zero to a several million dollar business. Spoiler alert: He d...

Let's talk maintenance...and connections...and building a legacy!! Excited to have Jeremy Sviben on the show this week. We are going to tap into his success and find out how to build a legacy lighting company. We'll get into what makes an effective maintenance plan and why quality connections matter. To learn more about Lighting Shrink, visit: https://www.lightingshrink.com To learn more about Jer...