Ryan Lee

Lighting For Profits

Business EN ↓ 248 episodes

Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place. We will discuss how to go from being business operator to business owner. If you want to increase your profits, you'll need to focus on 3 things: Increasing your price, Increasing your # of qualified leads, Increasing your closing rate. With over 18 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets...

Author

Ryan Lee

Category

Business

Podcast website

lightingforprofits.com

Latest episode

Jul 7, 2026

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Episodes

Ep25 - Mystery Guest - Lighting for Profits goes international 07.09.2021

It is time to take the show on the road. For the first time ever, I leave the studio and do this episode on the road. Going International! This week I'm in Switzerland and I am going LIVE with some lighting friends. My first international show and we had some technical difficulties. If you can get past the poor audio, the content is amazing. We talk about the importance of replacing yourself in yo...

Ep24 - Anthony Bogdanovich - Building a portfolio 31.08.2021

My guest this week is a real son of a Vich! I'm excited to have Anthony Bogdanovich, owner of California Outdoor Lighting and Imagine lighting Co. on the show. Anthony has a ton of experience and has built up quite the portfolio over the years and we will be discussing his success in the industry. To learn more about Anthony's company, visit: https://www.californiaoutdoorlighting... Subscribe to t...

Ep23 - Michelle Mueller - So many accomplishmentrs 24.08.2021

This week I welcome a friend, author, entrepreneur, and mother, Michelle Mueller. I probably missed some accomplishments in there as well! I'm going to ask Michelle about her career in the lighting industry and pick her brain about how she has managed to accomplish all that she has. We also welcome a special surprise guest to join us as we discuss her newest venture, Learn Night Light. Make sure t...

Ep21 - Tom Garber - The Supply Chain 10.08.2021

I met my guest this week, Tom Garber, in an interesting fashion. Make sure to tune in to hear my embarrassing story! Tom is the CEO of Emery Allen, a U.S. based LED lamp manufacturer. We will discuss some of the issues in the supply chain and where he sees the future of the lighting world. To learn more about Emery Allen, visit: https://www.emeryallen.com Subscribe to the Lighting For Profits podc...

Ep20 - Janet Lennox Moyer - Shaping the lighting industry 03.08.2021

If you are going to design and install landscape lighting, you're going to want to meet my guest this week, Janet Lennox Moyer. She is an internationally known lighting designer that has 45 years of experience and has helped shaped the lighting industry into what it is today. We are going to discuss design and find out what she feels has allowed her to influence so many others. Subscribe to the Li...

Ep19 - Dan Platta - Jack of lots of trades 27.07.2021

Multiple streams of income is the goal of every entrepreneur. This week, I welcome Dan Platta who has built and is continually adding to his multiple streams. He not only has a background in the home service industry, but also now helps other business owners with recruiting, bookkeeping, and marketing. To find out more about Dan's company, Blue Skies Admin Services, visit: https://yourblueskies.co...

Ep17 - James Solecki - Big jobs over small ones 13.07.2021

This week, I welcome to the show, James Solecki. If you want to know how you can land large projects and even move to an island to do landscape lighting for a living, then you should definitely make this episode a priority! To find out more about James' company, Island Villa Lighting, visit: http://www.islandvillalighting.com Subscribe to the Lighting For Profits podcast here: https://pod.co/light...

Ep16 - Nels Peterson - Passion for Lighting 06.07.2021

If you don't know Nels, you don't know lighting. In this episode, I welcome Nels Peterson to discuss his career in lighting and some of the strategies he has used to set himself apart as a lighting designer in the industry. To find out more about Nels' company, Nordic Lighting, visit: http://www.nelspeterson.com Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profit...

Ep15 - John Caldwell - Why Aftercare Works 29.06.2021

Building a referral partner program for your lighting business is not easy, but when done correctly it can result in monumental profits. This week, I bring on Luxury Pool Builder, John Caldwell. John and I will discuss our relationship and his experience with lighting on his projects. Rumor has it, he can sell ice to an eskimo, so if you're lucky we'll even get a sales tip or two! To find out more...

Ep14 - Chris Apfelstadt - Design vs Sales 22.06.2021

One of the challenges of installing Christmas lights every year is trying to keep your guys working throughout the rest of the year. This week, my guest Chris Apfelstadt will discuss with us the process of starting up his landscape lighting business to help keep busy throughout the year. To find out more about Chris' company Light Up Columbus, visit: https://lightupcolumbus.com Subscribe to the Li...

Ep13 - Mike Long - From operator to owner 15.06.2021

From operator to owner, I'll discuss this topic with my guest this week, Mike Long. Mike has been diligent in working on his business and is in the process of hiring his replacement one hire at a time. I'm anxious for him to share his progress in building his landscape lighting business. To find out more about Mike's Landscape Lighting, visit: https://www.mikeslandscapelighting.com Subscribe to th...

Ep12 - Dave Carroll - Custom Marketing 08.06.2021

If you are wondering which marketing and advertising methods you should be using in your business, then you're not going to want to miss this episode. This week I welcome Dave Carroll, owner of DOPE Marketing. I'm going to ask him which marketing methods have the BEST ROI and discuss some of his newest top secret strategies that he is using to get his clients massive profits. To find out more abou...

Ep11 - Bryan Gold - Improvement Opportunities 01.06.2021

This week I welcome Bryan Gold with Brilliance LED. Bryan and his father were landscape lighting contractors and kept seeing opportunities to improve the lighting products that were available. They sold their contracting business and pivoted to manufacturing the products they wished they had in the field. Brilliance focuses on manufacturing high-quality LED products, fixtures, and smart products a...

Ep10 - Tommy "The Lighting Geek" - Make Yourself Memorable 25.05.2021

I'm not sure how productive we will be, but I can guarantee you will be entertained this week, as I welcome Tommy The Lighting Geek. Tommy was featured on over 20 episodes of Yard Crashers, Turf War, Yard Core, and others. After all these years, he has now made it big time and will have his debut on Lighting For Profits! To find out more about The Lighting Geek, visit: https://thelightinggeek.com...

Ep9 - Mike Marlow - Christmas in May 18.05.2021

Just hear those sleigh bells jingling....What??!!??!! Christmas in May? That's right, you know every year it seems like the retail stores start to put out the Christmas gear earlier and earlier. But I'm beating them to the punch. This week I welcome, Mike Marlow, owner of Holiday Bright Lights, a premier holiday lighting and Christmas decor wholesale supplier. We are going to be discussing the Chr...

Ep8 - Paul Gosselin Sr. - The OG in the landscape lighting industry 11.05.2021

This week I welcome Paul Gosselin Sr. to the show. Paul is an OG in the landscape lighting industry. Honestly, it's going to be hard to know what to ask him since he has so much experience. Make sure to tune in to see if I make a fool of myself or if I'm able to keep things on track. Paul is the owner of NightScenes Landscape Lighting Professionals and the author of The Landscape Lighting Guide. I...

Ep7 - Jeremy Sviben - Maintenance plans 04.05.2021

My guest this week is Jeremy Sviben, owner of Botanical Lighting and Lighting Shrink. We are going to talk about maintenance plans and how he has been able to sustain his landscape lighting business by focusing on this crucial aspect of the business. To find out more about Botanical Lighting, visit: http://www.botanicallighting.com To find out more about Lighting Shrink, visit: https://www.lightin...

Ep6 - Mark Carlson - Design Elements 27.04.2021

My guest this week is Mark Carlson of Avalon Lighting Design and the founder of ELLI (Experiential Landscape Lighting Initiative). We will discuss his career in lighting and why he is so passionate about the design element of lighting. To find out more about Avalon Lighting Design, visit: https://avalonlighting.com To get help starting or growing your landscape lighting business, visit: https://la...

Ep5 - Reto Mueller - Impact on the lighting community 20.04.2021

I'll be joined by Reto Mueller, the CEO of Garden Light LED in Tampa, FL. We will discuss his impact on the lighting community and some of his experiences in the lighting business. To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com Subscribe to my Youtube channel here: https://www.youtube.com/c/LandscapeLightingSecrets Subscribe to the Lig...

Ep4 - Andy Thomas - Design and installation 13.04.2021

In this episode, I'll be joined by Andy Thomas of Viewpoint Lighting. He is also the new president of AOLP. We will discuss why being good at design and installation is so important when growing a business. Andy will be sharing his many years of knowledge and how he ended up becoming the president of AOLP. To get help starting or growing your landscape lighting business, visit: https://landscapeli...

Ep3 - Woody Kerwin - Growing a landscape lighting business 06.04.2021

It's the 2nd premiere episode!! I had to change the name, so now I get to have another premiere. Lighting For Profits with my guest Woody Kerwin. We discuss what it takes to grow a landscape lighting business and he shares some of his tips to get to financial freedom. To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com Subscribe to my Youtu...

Ep2 - Ryan Jaso - Surrounding yourself with people that will support you 30.03.2021

In this episode, we are going to talk about surrounding yourself with people that will support you. We are also going to be talking about ways to cut out the noise and focus on building your business. To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com Subscribe to my Youtube channel here: https://www.youtube.com/c/LandscapeLightingSecrets...

Ep1 - How I started and ended up selling a multi-million dollar landscape lighting business 23.03.2021

Most people think that you can't sale millions of dollars of landscape lighting every year. I used to think like that too. In this episode, I go over my backstory and share a little bit about how I got into the green industry and how I was able to build and sell a multi-million dollar landscape lighting business. I touch on how profitability will transform your life and business forever. I set the...

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