Lift Free And Diet Hard with Andrew Coates

Carolina Belmares has enjoyed a great deal of success as a result of blind determination and the fearlessness to jump at opportunities as they presented themselves to her in her career. She shares the story of her career so far. Carolina talks about how "there is no perfect time to start", prioritizing ones self when life isn't going perfectly, the importance of not taking mental hea...

Mike Doehla and Mike Alessi the minds behind the success of their company Stronger U join us and discuss how they found success with a business founded on "the anti-diet", their hatred for the word macros, and most of all their unique vision for how we should work with people and their nutrition. The Mike's sell long term and sustainable in a sea of fast and easy and they care about...

Brad Dieter and James Krieger aka the nice guys, are back to talk about the main claims behind the current popular fad diets compared with the truth, a deep discussion about fear and misinformation about fructose and high fructose corn syrup. Why James said "not all reps are created equal", and why Brad once said "Bmr might be the most useless piece of data for most people who are s...

Lee Boyce shares his unflitered thoughts on his experience in the fitness industry, some of the systemic problems and key successes. We get Lee's thoughts on how the industry can contribute to unhealthy minds and diminished self worth. We expose the practice of trainers lying about their credentials and experience and why this is silly. We discuss how many trainers enter the industry with big...

Mike Howard discusses mindset with us in depth. We tackle self forgiveness and negative self talk, cognitive biases that take people off track, the dangers of rigid dietary approaches, and some mindset strategies for overall health. Special Guest: Mike Howard.

Jon Goodman joins us and shares his recent professional focus. The challenge behind creating the Fitness Marketing Monthly and the upcoming class of The Online Trainer Academy. Jon's thoughts on how to approach the latest hottest marketing trends vs focusing on what works for you. Jon also shares how he hasn't ever formally hired a coach or mentor, somehow figuring it all out, yet understa...

Dean Somerset returns for our milestone #50 episode to talk about what he's been up to since becoming a private independant trainer. We talk about the differences between starting in the industry now vs when he began and what this means to potential clients, Dean's thoughts on emerging fitness industry trends and consumer wants, and good and bad gym policies. Add to this the apparwnt rush....

Cressey Sports Performance is a legendary gym and atheltic training facility, most noted for working with Cy Young award winning MLB pitchers all the way to minor league and high school athletes. Pete Dupuis, co-founder and general manager of CSP has long enjoyed life away from the spotlight. Pete joins us to talk about his personal brand and work outside CSP, a committment to authenticity and how...

Carter Good is back in his continued fight against the relentless liquid metal terminator that is obesity. Carter goes in depth about his succes growing a huge social media following and what its enabled him to do with his career and to help people. Carter's thoughts on the future of social media for our industry and how he stays creative with his message, his own obstacles and challenges to m...

Alex Viada joins us and tells us how things used to be before the fitness industry branded and repackaged old basic concepts and how he likes to reread old textbooks. He shares thoughts on his passion for being outdoors, the human psychological side to dealing with clients and their programs, and his thoughts on future trends that will be important. We bust some big cardio myths and we disuss how...

Ryan Ketchum joins the podcast to discuss his mission to help fitness professionals build their businesses to be able to reach and help more people. Being a business or social media coach is hot right now. Ryan discusses why its become popular and the dangers of choosing a coach without a track record of success. Ryan shares his insight as to what makes a truly successful trainer or fitness busine...

Alberto Alvarez brings his kind and genial nature to the podcast in our most detailed nutrition epsiode to date. Alberto details his path from a young overweight man, searching for information, losing the weight, the pitfalls along the way, and transitioning into a coach who helps others. We explain just what macros are and other basic nutrition concepts, why some people are easily lured in by the...

Chad Landers could have been a movie star had he not chosen fitness a long time ago and had Robert Downey Jr not taken all his roles so Chad set out and somewhere along the way became more than just a good trainer. He won awards and become industry renowned as a world class trainer and person. Chad shares his thoughts on why what we do in the fitness industry is so important, the right reasons to...

Greg Nuckols joins our podcast to explain what he would like to look back and have changed and influenced over his career. We discuss the health implications of strength athletes who carry heavy body mass over their careers and beyond. Greg explains a why so many people kn our industry are so ineffectively communicating if their intent is to pursuade ohers to change their thinking. Greg dismembers...

Louie Guarino brings his sense of style along with a ton of substance to the podcast. We hit on style without substance in our industry, fashion sense something our industry often lacks, fat loss success and tips from his work, and a no BS approach to marketing and working with clients. Special Guest: Louie Guarino.

Bryan Krahn follows up his roundtable apprarance with a solo episode and doesnt have to fight with two othe guests for the chance to thoroughly entertain and enlighten you. We address the fact that most everything in our industry boils down tk wanting to look better naked and Bryan isnt afraid to say it. We address the complex topic of alchol and lifting, ideas from the traditional bodybuilding wo...

Josh Citron joins the podcast to share his experience and love with pro wrestling, vegan lifestyle(and how he isn’t militant), his passion for helping fitness professionals be better fitness professionals, and clients be better clients. Plus a better idea for BMI. Special Guest: Josh Citron.

I’m not sure who thought it was a good idea to invite Dr Spencer Nadolsky, Bryan Krahn, and Dr Mike Israetel onto the podcast all at the same time to talk about coach ownership over the client result and experience. We far too often see coaches in social media blame clients for not adhering to programs when in fact it’s on the coach to use whatever resources and attempts at communicating to work w...

Dean and Andrew basically needed to record an episode. We travelled last week to the Kansas City Fitness Summit and through the business of it all we weren’t able to arrange one more episode guest to have in advance. But no worries as we return with 3 guests next week in a roundtable with Dr. Mike Israetel, Dr Spencer Nadolsky, and Bryan Krahn who isn’t a Dr. Meanwhile we this week went over some...

Welcome to the future of the fitness industry according to Brad Dieter, Andrew Coates, and Dean Guedo. But mostly according to Brad. We tackle artificial intelligence, Brad’s work in biomedical research, the validity or lack there of in current DNA testing and where it will develop, and a lot more. Brad also explains his hypothesis about intolerances and how people are “drawn to them”. Brad also e...

Nick Sorrell joins us for a blunt and vibrant conversation that should challenge some of the ways you think about your own mindset toward fitness and nutrition. Nick will provoke thinking as he tackles the fact that people don’t know what the fuck they actually want, how most misunderstanding what self love really means, a nuanced discussion of how “I’m doing it for my kids” may not be a good answ...

Sarah Ashman was so engaging in a shared episode that we had to bring her back on her own. We expand on our discussion with her about gut health and gut microbiome. Sarah explains germ theory in this context. Yes you have to listen to learn more. We explore why “people would rather take a pill or drink a tea than exercise”. Sarah also elaborates on her recent Masters of Business Administrarion and...

Joey Percia joins the podcast to shed some light on a part of the fitness industry that’s often undervalued and misunderstood. Joey hS written a great book, Why Do You Hate Money? That teaches trainers and anyone important skills within marketing, and writing copy, content, and key messages to potential clients. We discuss why this actually benefits the end consumer. Joey shares the significance o...

Meet Holly Baxter. Holly holds a Masters Degree of Dietetics and a Bachelor of Food Science and Nutrition. In addition to an array of coaching and speaking work she’s also an IFBB Figure Competitor and a fitness model. She has everything and we have her join us to talk about a lot of nutrition that you wil want to absorb. Holly shares the experience coming from Australia to the US, and the challen...

James Krieger joins Fitness Devil to talk about his current work, the industry conflict over low carb dietary ideology, industry tribalism, and his upcoming appearance as a speaker at the Inland Empire Fitness Summit in Spokane. We weigh the pros and cons of engaging in battles with those who perpetuate training and nutrition misinformation. James discusses his role as a teacher within the industr...