Lift Free And Diet Hard with Andrew Coates

Nick Tumminello returns to discuss his frustration with the tribalism, dogma, and attitude within certain corners within the fitness industry, corners more concerned with being right than helping the person who seeks guidance. We talk about our issues with language that creates fear around exercise. We discuss why we dislike leaving people feeling like they're dysfunctional or broken. Nick also sh...

Jonathan Goodman returns to talk about his recent major business and media pivot. Jonathan shares why you hold a competitive advantage against the big companies simply by being human in your interactions. We discuss why "productive procrastination" is hurting your progress and why you need to build "career capital". Jonathan shares his new energized approach to social media and he's trying to shar...

Don Saladino joins the podcast today to share a lot of kind words about other people and friends in the fitness industry. Yet Don himself has had what feels like a fairytale career. Maybe there's a connection here. Don also shares how he navigates saying yes to opportunities and requests of his limited time. Don shares how valuable his roots in the evidence based fitness industry have been when le...

Shane McLean guests to talk about fitness writing. Shane is a coach and fitness writer for Muscle and Fitness, Barbend, and more. Shane shares some of the wisdom of his experience writing and mentoring other writers. We talk about how writing can benefit your career and what it's done for ours. He talks about how to focus on writing for one person first, and finding something you love to write abo...

Dean Somerset returns to share his insights of blending the road to success before social media, with maximizing the benefits social media offers today. Dean highlights the importance of authenticity and not jumping on trends. Dean shares his insights into personal and professional financial wisdom for fitness professionals. Dean also shares details of his upcoming Scientific Application of Mobili...

Dr. Lisa Lewis returns to talk about her work teaching psychology skills to fitness professionals. Lisa talks about what she has in store with her courses and upcoming in-person presentations, as the world opens back up to in-person education. Lisa shares some helpful books and a process to help decide if books and resources are credible. Lisa shares some of her perspective and value as an aligned...

Luke Tulloch makes his first appearance to share his enjoyment and process behind his social media content. Luke explains what he means by a subtractive mindset. We discuss why clients and coaches often use too much exercise variety and Luke shares his approach to making his online coaching a meaningful relationship with his clients. 

Luka Hocevar returns to share how attending live fitness events have enriched his career. We've met countless friends and forced valuable industry connections.  Luka is forging ahead with his late September 2021 Vigor Ground Fitness and Business Summit in Renton, WA and gives a run down of what attendees can expect. I fly down next week to be there. Luka provides some insight into the value o...

Danny Lennon guests and shares the value and experience of his 8 years hosting Sigma Nutrition Radio. Danny explains why he's moved deeper into educating within the fitness and nutrition industry, and how he's sustained his passion for his podcast and his overall work. We talk about making good decisions along the way, keeping us on the path as coaches, and how this mirrors the experience of our c...

Andy Morgan makes a brilliant appearance talking about why we shouldn't take nutrition advice from Tim Ferriss and Joe Rogan. We talk about his new book The Diet Adjustments Manual, and how Andy developed the ability to take complex technical information and make it accessible. We talk about how to compete against the charlatans of our universe, and an in depth discussion of how to approach filter...

IFBB Pro and author of Science of Strength Training Austin Current makes his first appearance to talk about how his history of competing and his education molded his career as a coach and educator. We discuss moving away from imagery and brand around our physiques and how to navigate content shift with an established audience. Austin explains how his book came to be and shares his philosophy of cr...

Quinn Henoch, DPT, makes his first appearance to talk about the value of formal and informal education in physical therapy and strength and conditioning. Quinn explains why coaches should show their work early and often, and why you'll never be 100% sure you're right on any strength or therapy prescription. Quinn shares a lot of philosophy about helping people deal with pain and improve performanc...

Krista Scott-Dixon returns in what can only be described as a discussion where existentialism meets practical wisdom about coaching in the current state of our client's lives. Krista explains why growth sucks while you're going though it, how to discuss understanding tradeoffs with clients, and a wild array of other nuanced coaching topics. We also talk about Krista's book Why Me Want Eat. 

Chris Hitchko joins me for a discussion about how to be more successful in your fitness career. From going above and beyond basic certifications, to creating brand and media that resonates with consumers, we have to do more to stand out in an industry that on the surface feels saturated, but isn't truly close to saturated with skilled, caring, integrity based professionals. 

Josh Hillis makes his first appearance to talk about developing skills with our clients around stress/emotional/boredom eating. We talk frameworks for thinking about eating with your values and your identity. Josh talks about translating his body of work and reputation into a growing social media presence. I hope you enjoy Josh's passion and enthusiasm for helping people develop valuable skills ar...

Brad Dieter returns(though first appearance on the new format) to chat about The Inland Empire Fitness Conference where we will both be presenting Aug 6th and 7th in Spokane WA. Brad wanders through a series of his thoughts on career success, the benefits of growing a social media brand vs being a pure coach within the umbrella of a successful and growing company like Macros Inc. Brad shares his v...

Ben Mudge shares how his work on the season 1 set of Game Of Thrones turned into a career in fitness. Ben may look like Thor but shares how his battle with Cystic Fibrosis leaves him identifying more with Captain America. We discuss our recent T Nation article collaboration and philosophy of sharing and abundance mindset. We discuss how Ben's approach to media leaves him more influential and shari...

Jordan Syatt returns to share why he's pivoted with his social media. Jordan shares the challenge of dealing with negativity with such a large following. He discusses how he stays grounded in the face of all his success. Jordan explains why his podcasts are his favourite form of media and why he feels it's never to late to start one, or start a career in fitness. We talk Jordan's passion for MMA,...

Dani Shugart returns to chat about how to become a writer and what it takes to write for T-Nation where she’s an editor. Dani poses a lot of questions about how our industry deals with the infusion of political correctness, cancel culture, and shaming. Check out this thought provoking and enlightening discussion.

Enjoy Joel Jamieson in his first guest appearance. From the corner at UFC championship matches to your ears, Joel shares his expertise in conditioning and heart rate variability(HRV). We discuss Joel's 2009 classic book Ultimate MMA Conditioning and the plans for a new book. We talk in depth of energy system training for MMA fighters and how Joel's work can be applied by coaches for the general po...

Welcome and enjoy coach, author, and podcaster Mike Millner in a discussion of how to develop credibility beyond just social media content, developing your writing, and if you should start a podcast. Mike dives into a nuanced discussion of how to navigate the challenges of our clients' food environments and lifestyle challenges. 

Listen in for early details on Martin's upcoming book release. You cannot help but feel energized when listening to Martin Rooney's energy and ideas. Martin shares how he went from travelling 150 days a year to turned inward during a challenging year to focus on his family, his organization, and himself. Martin used the time to write a new book "High Ten" his follow up to the highly successful "Co...

James Krieger returns to share practical financial advice for fitness professionals. We wade heavily into the risks and problems with the rise of Crypo in our industry. James details his success with, and approach to trading and the traps to avoid. We talk about how get rich quick mentality ties into the same mentality about losing weight and getting in shape fast. Check out this episode and James...

Listen in as Hannah Gray returns for an informal catch up between 2 old friends who've travelled very divergent paths yet sharing some important common ground. Hannah shares her thoughts on the efforts along her career to become a published writer and industry presenter. We share some wisdom for coaches who aspire to these goals. We discuss important career capital to develop to establish a stand...

MBA and RD Sarah Ashman returns for an in depth discussion of career success through the lens of a growth vs fixed mindset combined with an abundance vs scarcity mindset. We also trash the idea of hiding our individual achievements and successes in a tough year for fear of offending others. Sarah also highlights how valuable it is within a fitness career to be skilled at taking complex concepts an...