Lifestyle Business School

Want to start and grow the business of your dreams? If so, this is the episode for you. Whether you’re still in corporate and you’re dreaming of more freedom, or you’re a business owner wanting to take your biz baby to the next level, there is some gold in here for you. Kaylene Langford is the founder and co-director of StartUp Creative. She is a business coach that works with people to help them...

Wondering how to get your first - or your next - 10,000 followers on Instagram? If so, you’re not alone. ‘How to get your first 10,000 followers on Instagram’ is one of the most Googled social media search queries out there. We ALL want the answer. In this episode, let’s go through how to get your first 10,000 Instagram followers – or at least, how I did it and some tips and tricks to help you get...

Jo Eleanor is the creative behind Calligraphy En Vogue, a modern calligraphy service specialising in brand experiences and personalised business stationery who has worked with a number of big brands including Givenchy and Chanel. In this episode, we discuss ways that she and other small businesses can amplify their business by stepping away from digital marketing and personalising their marketing...

Ever considered running an event for your small business but haven't been sure where to start? If so, you're in luck because in this episode we are chatting all about tips for small business event planning with Jess Selwood, one half of event planning business The Commune Space. With most marketing efforts focused online these day, we forgot that there is still so much opportunity in 'offline' ini...

Truthbomb: Creating and selling an online course is hands down the very best thing I have EVER done in my business. Like, ever. My only regret? That I didn’t do it sooner. There’s one thing that I know for DAMN sure, though: having knowledge around the right tools, launch strategies, course creation and tech to use when I was FIRST starting out would have saved me a bucketload of time, sleep and l...

Ever wanted to become a digital nomad and travel the world, living in exotic locations like Bali? Well, what's stopping you? That's the theme of today's podcast episode with Alarice Stuart, serial digital nomad and founder + Creative Director of remote branding studio Brand Babes Studio. Both she and I have spent time living the digital nomad life in Bali, and today's episode we have a chat about...

Wondering how you can increase your Instagram engagement in 2019? If you’re not, you should be. In fact, if Instagram is a key marketing channel for you then increasing your Instagram engagement should be your TOP priority this year. Why? Well, because the days of obsessing over followers are over. In this episode, I'll be giving you my tips for increasing your Instagram engagement in 2019. ------...

Allergic to social media analytics? I feel you - numbers are NOT my jam either. I hate ‘em. BUT, here’s the thing. When it comes to success on social media, they are critical. Why? Because if you don’t know where you’re going, how on earth are you ever going to get there? In this episode, I am going to show you how to track your social media analytics the SMART way, and to enjoy the process too. N...

Struggling to get into the right mindset to kick some serious business goals as we start in the new business year? I feel you. After a huge end to 2018 followed by two weeks of blissful rest, recovery and beach time, it’s a little tougher than usual to get back into the swing of things, right? That’s why I decided to bring Anna Jonak on as the very first Talk Social to Me podcast guest for 2019. A...

Want to know how to write killer social media captions? This is the episode for you! If you want it done for you though, I'd highly recommend checking out my done for you social media caption templates in the Social Shop. On this episode, I will talk about what are the essential elements of a killer social media caption, and how can you start nailing them for your own socials. Full show notes for...

A recorded Facebook live version of the Talk Social to Me Podcast. Episode Summary In this episode, I answer your burning social media questions. We cover: What is your website platform? Did you design it yourself? And how do you funnel to it? - Asked by Heidi Begg, Spot Rural. The best strategies and things to do to drum up interest for a launch? - Andy and Cath, Just Rapt Hampers Should a busine...

There are Seven Deadly Social Media Sins that so many small businesses make. It’s IMPORTANT to learn what these are. Why? Because you don’t know what you don’t know - right? If you’re DOING social media but you aren’t doing it right, you’re not going to get traction. You’ll be spinning your wheels. In this episode, I'll go through the Seven Deadly Social Media Sins, and then you can see if you're...

Today marks my birthday, and also my first business birthday - so it’s a big day for celebration! It also marks the first day of a new direction for the Stevie Says Social brand, one that I have been slowly steering toward for a little while now and which marks a bigger focus on education and training for small business. This episode is a mix of life, mindset and marketing lessons. Full show notes...

Content Marketing done well makes your business to be an attraction business, with a steady pipeline of customers and clients clamouring to work with you. In this episode, we go through what good content marketing is, why it rocks and how to incorporate it regardless of the type of business you have.   Today's Sponsor This podcast is proudly supported by ConvertKit. ConvertKit is the email marketi...

Branding is really important. In today's episode, we'll talk about how a small business can create a mighty brand. I had a chat with Tara Ladd, the creative director and the founder of Your One and Only. She helps brand and rebrand small businesses to have a purpose through visual identity and creative strategies.   Full show notes for all episodes can be found at https://thecoursecartel.com/podca...

There are two fatal mistakes that small businesses make when it comes to their social media marketing efforts. We discuss both in todays episode. 1. They lack a strong, killer brand that differentiates them in a crowded, competitive marketplace; and 2. They lack a full marketing strategy, and focus solely on social media. We also discuss the re-launch of the podcast, the reasons for the absence an...

Social media is one of the most powerful and cost effective marketing platforms currently available to small business. In the past few years, we’ve personally witnessed countless businesses completely transformed with good socials and a strong content marketing strategy. Brand awareness, leads, sales — it’s all possible. And yet, there are still so many businesses struggling to make it work for th...

In this podcast episode, we cover how to use both Facebook Live and Instagram Stories for Business with Business Marketing Coach Emily Spicer Stuart. As a business coach working so closely with her clients, it’s super important that her potential clients feel like she is someone that they can connect with. This is something that is true for most service-based businesses; the biggest barriers to so...

If you’ve been following along on my Instagram, you’ll know that I’ve just spent two months in paradise aka Bali. In between sunset drinks, margaritas every day and spending weekends at beach clubs - yes, that’s the truth, and yes, I REALLY REALLY now need to stop drinking cocktails, get healthy and get back into a routine - I had quite a lot of time to think. After having far too much time to thi...

In this episode, we dive into DIY video marketing tips for Facebook and Instagram. Nicky Felton is the co-founder of Play Creative, a storytelling focused video production company. In this episode, we get her insights into EVERYTHING video. Shownotes An in-depth rundown of different types of video across Facebook and Instagram; including the Facebook Newsfeed, Facebook Live, Instagram Stories and...

As one of the most targeted forms of advertising available anywhere, Facebook ads is at the very top of my list when it comes to paid marketing options - both on and off Facebook. If you aren’t familiar with Facebook ads, or you would like a bit of a 101 overview, please head back to the  Facebook 101 episode, which is a fabulous overview of the Facebook ads platform. In this episode, we are going...

Ever wanted to start a successful Youtube channel for your business, but you’ve been unsure where on earth to start? Or perhaps you haven’t even considered Youtube, but when I tell you that it’s the second BIGGEST search engine after Google [aka a huge opportunity for getting your business searched by new eyeballs] you start paying a little more attention? Either way, this episode is for you! In e...

There are a few strategies that I think have the ability to completely supercharge your social media, marketing and entire business. One of those is, without a doubt, social media and content marketing collaborations. Within 6 months of starting to do this, I was able to quit my full-time job and start my business with a fully booked roster of clients. I have never 'pitched' for work in the tradit...

In this episode, we are diving into the basics of SEO for small businesses with special guest Karlie Plowman from Technobird. If you're a small business that's guilty of sticking your head in the sand when it comes to all things SEO and putting it in the too hard basket, I feel ya. I used to be there myself. It was, quite frankly, all a little bit overwhelming and so I stuck to posting on social a...

Facebook advertising is so hot right now. EVERYONE is banging on about it. But WHY? What’s all the fuss about? Before getting into the nitty-gritty technical stuff, let's break it down and find out how it is that Facebook ads came to be the new holy grail of online marketing. There’s three contributing factors. In this episode, we'll be talking about Facebook advertising, what it is, why it's so a...