Lifestyle Business School

If you’ve ever wondered “Should I start a podcast?”, you’re not alone. Podcasting is so hot right now and is enjoying a HUGE renaissance.  Why? Simple.  People these days are time-poor. They don’t have the bandwidth to sit down and watch a gazillion videos, let alone read in-depth blog posts. They’re seeking out options that allow them to multitask, learn on the run and to be entertained, educated...

When you’re a busy business owner or entrepreneur, the idea of leaving your business baby for any reason can be an overwhelming thought. When it’s for maternity leave, a holiday, stepping back for school holidays or to tend to other priorities in life, an extended break forces you to think about what you’re going to do to prepare and ensure that the business runs without you. At least, it certainl...

Wondering how to set marketing goals in your business, so that you can actually achieve all of those things on your business wish list?  No?  Well, you bloody should be.  What’s that saying? Oh yeah.  Fail to plan, and you plan to fail.  Here’s what NOT to do when it comes to your marketing.  Listen to a podcast Hear latest social media guru (yes, that includes me) tell you that X is the latest an...

Let me give it to you straight: Retargeting is the secret to Facebook Ads success. Wondering what on earth I’m talking about? Let me clarify for you. Ever jumped online and ogled a pair of shoes on a fave brand’s website, only to be tracked around Facebook and Instagram for days with images of them - until you bought the damn things?  Yeah?  Well, my friend, that is retargeting in action.  And, it...

Want some tips and tricks for Facebook Ads success from someone in the trenches running them every day?  Yeah?  Well, you’re in luck because that is exactly what I’m going to give you! Cat Skreiner is a self-confessed tech nerd who - after 20 years in the marketing space working for some of the biggest brands around - now focuses on Facebook Ads strategy and digital analytics. In other words, she...

Want to DIY your Facebook Ads but have NFI where on earth to start?  If so, you’re not alone.  Facebook Ads have always been a powerful way for small businesses and solopreneurs to get in front of their dream clients, but - for many - they have always been a little bit of a dark art.  When you are trying to run a business, it’s often always just one ‘to do’ at the end of a very long business to do...

Have you ever thought about what happens after you’ve got your organic social strategy, Facebook ads and all of the things down pat? That’s what we cover in today’s episode of the Stevie Says Social website. In this episode, Louise Henry of Solopreneur Sidekick gives us a simple sales funnel that all service providers can set up and use to start generating those leads and sales on autopilot. Sound...

Please, for the love of all things good and holy, STOP making these LinkedIn mistakes.  Some of them are affecting your visibility.  Some of them are affecting your reach. And I hate to say it, but some of them are really hurting your online reputation and personal brand.  If you’re gonna invest time and energy into doing LinkedIn, you really want to do it right - right? So, I’ll make it easy for...

Considering using LinkedIn as a platform to grow your personal brand, presence, and profile, but unsure where to start?  If so, this is the podcast episode for you! Judging by the feedback received on my recent podcast episode with Ruby Lee - which covered how she generated 1.5 million views on a single post - many of you are inspired by the huge potential that this particular social media platfor...

Want to know the seven essential profit pillars required to have a successful business? OF COURSE YOU DO! With so many small business owners chasing sparkly squirrel, obsessing over their Instagram follower count and forgetting the important foundational elements of good business, it’s no wonder why 90% of them fail in the first five years.  If you’ve ever wondered what steps to take first (or nex...

SURPRISE! I’m having a baby! This is not a drill.  There’s a mini Stevie and Jules on the way in t minus 7 weeks.  Whhhhhat?!  Kept that one on the DL, didn’t I ;) Those who have seen me or spoken to me in the last 7 months would know (the growing basketball on my stomach is kind of hard to miss).  But those who haven’t?  Well, this would be NEW news.  I must say, I’ve never really been one for a...

Guys! We’re in a fresh, shiny new financial year.  That means that it is the perfect time to start revisiting our goals - business goals, financial goals, social media goals.. you name it. If you’re all like yeah, yeah, yeah.. but where the hell do I start - this is the podcast episode for you. Clare Wood is a business coach specialising in service-based businesses.  In this episode, we dive deep...

When you work in digital marketing as long as I have, you start to play favourites.  Favourite tools, I mean. There are certain digital apps and tools that give me love heart eyes.  They just make my life so much easier, and some?  Well, I quite literally couldn’t do business without them. In this episode of the Stevie Says Social podcast, I break down the digital marketing tools that have changed...

Wondering which Instagram profile you should choose? Perhaps you’re wondering what the advantages and disadvantages are of a business account v a personal profile? Or, whether you should switch to an Instagram Creator account?  With all of Instagram’s new features (not to mention an ever changing Instagram algorithm), it can be difficult to know which Instagram profile is best suited to your needs...

Ahhhhh, LinkedIn. Let’s face it - it’s one of those platforms that you know there could probably be potential on, but so far? It’s been all spammy connection request and stale, ‘professional’ posts with zero personality. YAWN, right? Well, today’s Stevie Says Social podcast guest and all around girl boss Ruby Lee is proof that it doesn’t have to be that way. In fact, LinkedIn is SO hot right now,...

Wondering what goes on behind the scenes of a successful launch? The good, the bad and, well - to be honest - the ugly, too? Of course you do. Why? Because too often, we see just the highlights reel when it comes to the launch of another persons ‘thing’. Usually, though, here’s so much going on behind the oh-so-perfect scenes. The latest launch of my Hashtags Aren’t The Answer membership program w...

Want to learn how to hack your own PR? You should. There are huge opportunities for small businesses willing to put in the work to hack their own PR and gain media coverage for their business. Whether you're seeking to lift your authority, showcase your expertise, build your brand awareness or generate solid leads and/or business, there are PR opportunities ready and waiting for you. In today's St...

You can call me Marie Kondo if you like, because I have just spent the better part of the weekend completely spring cleaning my business.⠀⠀⠀⠀ Last week, I got busy. And it stressed me out. But more than that, it stressed me out that I wasn't making life easy for myself. Messy folders, messy inbox, random documents all over my desktop. Just BIZ CLUTTER. In this episode, I am going to walk you throu...

Ever thought about building a personal brand online? That's exactly what Erin Henry has done, and in this episode she gives away her top tips for doing the same. Erin is a Personal Branding Strategist who has built a successful coaching business as a result of her focus on creating regular consistent content on a number of different platforms. She has a Youtube Channel with over 100,000 subscriber...

Want to learn how to grow your social media following with Competitions? Well, there's a right way to do it, and a wrong way to do it. In this episode, I give you a simple strategy for rolling out a competition on social media that not only grows your social media following but also gets you real results in your business, too - leads, sales and money in the bank! I also provide three circumstances...

Just so you know? There's a LOT of change going down in the world of Facebook ads. What worked even six months ago doesn't work anymore. Competition on the platform is increasing, and ad costs are rising. Case in point? Two years it would cost me $100 to acquire 300 leads. Now, it's $300 to acquire 100 (on a very good day). With the changing landscape, it's no longer enough to know simply how the...

Want to know how to build a simple social media sales funnel that sells, but unsure where to start? If so, you're not alone. In this podcast episode, I speak to Tegan Studsor from Traffic Force and AusQ Training. Tegan is a recent student in the Hashtags Aren't The Answer program, and through the program has gone through the process of lifting her social media game within her businesses. Anyone wh...

Are hashtags the answer when it comes to your social media strategy? That is the question we tackle in today's episode. We cover: The difference between strategies and tactics; Why focusing on random tactics like hashtags without having a social media strategy isn't smart; What hashtags are and how to use them, with a focus on Instagram; The right way and the wrong way to use hashtags on your post...

One of the most important elements of branding? Killer copy! This episode is ALL about how to write social media copy with LOADS of personality to make your brand stand out. Ami is a writer of personality-driven copy, lover of a good laugh and slightly evil genius. She helps brands get clear on their personality, so that they can show up consistently, stand out in a noisy marketplace and attract t...

In this episode, we cover the four essential elements of social media success. So many small businesses are stuck in the social media vortex; posting over and over and over, hoping to gain traction but just not getting the results they want. Usually, it's because they don't have one or more of these four essential elements sorted. Here's a summary of what they are: Branding Social Media and Conten...