Lifestyle Business School

Social media can be TOUGH. There’s so much to learn and get right. It can be tough to feel like you’ve really got a handle on things and you’re not making mistakes. But, don’t worry guys - I've got your back. In this episode, we cover a few common social media mistakes you need to avoid making plus a few home truths to know too, and I’m here to tell you exactly what they are. Full show notes for a...

In today’s episode, I interview Alex Richardson. Alex is the owner of Duo Pilates and creator of the soon to be (re)launched 12 week online pilates program, ‘The Duo Pilates Method’. In this episode, we discuss: Alex’s story, and her journey from being a nurse to starting her own Pilates studio; The law of attraction and the impact it had on Alex’s decision to start a business; The importance of m...

If you're a small business looking to build your business, let me give you a hot tip - nailing your branding first and then your social media efforts will get you most of the way there. Fi from Girl Friday IP is someone who has leveraged both of these things to build a kick-ass business. As a service provider in a typically unsexy industry, Fi's 'think like a lifestyle' brand philosophy has provid...

Ever sat at home on a Friday night, content with your life and your 9 – 5 but with a niggling feeling in the back of your mind wondering - is this all there is? Or wondered where all of the hopes and goals you *used* to have have gone, buried under bills and debts and obligations? Or maybe dreamed of doing more, but flopped on the couch at the end of a long work day exhausted and unsure of where t...

In this episode, we cover how to run a social media competition for your business with social media competition expert, Sukina Harrison of Origami Globe. We will cover the following: The three best ways to supercharge your social media efforts; The reasons for running a social media competition; A step-by-step overview to running a social media competition; The importance of planning your social m...

Whether you’ve heard of ‘personal brand’ or not, the truth is that you already have one. Personal brand simply means your reputation. How you are perceived in the eyes of others. What people think and say about you when you’re not around. And in 2018 it’s not just what people are saying about you when you’re not in the room that matters. It’s what people are saying about you online . Or in some ca...

Do you want to know how to grow your eCommerce business using social media? More specifically, do you want to know how to acquire new customers plus nurture and retain your existing ones from someone who has done it all before? If so, you're in luck. In this episode, I interview Lucy Bloomfield. Lucy built her own eCommerce business, Trefiel, from 0 to 10,000 customers, with 40% customer retention...

Media and traditional advertising has always given businesses the opportunity to distribute a message to an audience. Social media ain’t traditional media, though. And treating it as such by *just* pushing out content, ads and talking about yourself is one of the BIGGEST mistakes a business can make. Why? Well, it’s called SOCIAL media for a reason. Its real power lies in the opportunity it gives...

One thing I’m really super passionate about is that we are all, as small business owners, in this together. Whether we’re all working in digital marketing, or copywriting, or real estate, or whatever, I truly believe that it’s by supporting each other that we succeed. NOT by competing. Not by looking over the fence and comparing. And certainly not by tearing others down. I call it good karma busin...

Buckle in guys, because in this episode we're going deep. Sure, I know you’ve got a biz and you’re bloody busy and time is ticking and you’re all like JUST TELL ME HOW TO MAKE SOME GODDAMN MONEY THROUGH SOCIAL MEDIA DAMMIT. I get it. We’re ALL spinning our wheels, and when it it comes to social we just want to crack the damn code - and quickly, because we have a million other things to do. The thi...

This episode is all about email marketing tips for beginners, with the lovely Helen and Jacqui from Two Girls and a Laptop. In this episode, we chat all about: The importance of NOT putting all of your eggs in the social media basket; How social media and email marketing can work beautifully together; Practical email marketing tips for beginners; The one thing that you need to be doing to supercha...

If you've been DIY'ing your social media, but you're ready to find and hire a social media manager - a GOOD social media manager - this is the episode for you. Today, we're covering seven red flags to look for when hiring someone to manage the socials for your business. Here goes. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ -------- Want more? Here’s how w...

Social media marketing represents an enormous opportunity for real estate agents wanting to build their personal brand and market their listings online. Unfortunately, a 2015 study by Hubspot shows that although real estate agents posted more on social media than any other industry, the engagement that they received on those posts was the lowest. Not a great result. It means that there is enormous...

Are you a victim of the Instagram follow unfollow garbage that's going on at the moment? If you’re active on Insta, I’m gonna guess you are. Here’s how it usually goes: You put up a new post after dinner one night, and you’re pretty damn proud of it. You add some hashtags so that it gets seen by more people (and because some social media person told you that's what you’re supposed to do). The like...

Wondering how to find the right Instagram hashtags for your business in 2018? If so, you’re in the right place. In this episode, I give you seven tips to ensure that you’re using your Instagram hashtags strategically to attract the right people, grow your business and to reach your marketing and social media goals. Full show notes for all episodes can be found at https://thecoursecartel.com/podcas...

If you’re wondering how on earth you can increase engagement on your Facebook business page in 2018, you’re not the only one. The common consensus amongst the clients and business owners I speak to? That their Facebook business page is a barren engagement wasteland, and that they are OVER talking to themselves. There’s no likes, no comments and no engagement on their page, and they’re over it. So,...

Okay guys, I’m just gonna come out and say it. Your - OUR - love of Instagram is getting a little obsessive, and quite frankly? It’s making me NERVOUS. I get it, because I love that gorgeous little visual-eye-candy babe of a platform too. It’s so pretty, and social, and there’s still good organic (see also: FREE) engagement. When you post a pic, people LIKE it and it makes you feel all fuzzy insid...

In today's episode, we'll be chatting about the summary of my Instagram follower growth and the things that worked for me when it came to getting my first 5,000 Instagram followers – and how you can get your first 5,000 Instagram followers, too. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ -------- Want more? Here’s how we can help you: Enjoy this content?...

If you have ever wanted to know how to successfully use influencer marketing to help you grow your business, this is the podcast for you! Kayla Houlihan is the founder of Tribe Skincare, a skincare range especially for sensitive skin that prides itself on being Australian, Vegan, cruelty-free and natural. Their business has been going from strength to strength, thanks in no small part to some very...

In this podcast, I’m covering a presentation I put together for Interactive Minds discussing the recent Facebook newsfeed changes and how to adapt your Facebook strategy. In the podcast, we cover: What the 2018 Facebook newsfeed change is; Why meaningful interactions is now so important; How to adapt your Facebook strategy in 2018 to continue to get reach on your business page; Examples of busines...

If you’re anything like me, creating a drop dead gorgeous Instagram feed isn’t something that comes naturally to you. And if that’s true, you are NOT going to want to miss this episode. Rachelle Saevil is a web designer, and her Insta feed? It’s on POINT. I first came across Rachelle's Insta a couple of months ago, and fell in love with it. I followed her account straight away, and since then we h...

Let's get one thing straight. Crossing your fingers and hoping for the best isn't a social media strategy. I see TOO many businesses dive in, set up their socials, start posting like crazy and then STRUGGLE. Struggle to gain followers. Struggle with the follow/unfollow rubbish currently going on on Instagram. Struggle to get their posts seen. Struggle with what to post. So, rather than talking all...

I have had the pleasure of meeting SO many people through social media. My partner Jules thinks it's strange but I THINK IT'S THE BEST. Anyway, Anita Siek is one of my Internet friends (as Jules calls them). She owns Wordfetti, an online copywriting house specialising in disruptive and thought-provoking copy. Having launched her business at a very similar time to my own, she generates most of her...

Pru Chapman heads up Owners Collective, which is dedicated digital community for early stage entrepreneurs, providing tools, tips, education and inspiration to help people create sustainable and profitable businesses. In this episode, we chat about the following: Pru’s story and the journey of Owners Collective; The importance of building a strong community on social media; Email marketing and its...

Very exciting times, guys. The Stevie Says Social podcast is here! If you're a business owner, marketer or social media marketer looking to learn how to sell more and attract more clients using social media marketing, this is the podcast for you! Episode one is a quick introduction, and a bit of insight into what you can expect from the podcast. Full show notes for all episodes can be found at htt...