Chris Conner

Life Science Marketing Radio

Business EN ↓ 227 episodes

I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective. cclifescience.substack.com

Author

Chris Conner

Episodes

Elevating Innovation and Trust in Life Science 05.05.2020

Frank Dolan talks about driving innovation in how products are brought to market in the life sciences along with restoring trust in the biotech/pharma industry. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Selling in the Time of Covid 19 - Without Meeting Your Customers 27.04.2020

Lemar Ashhar describes how he finds prospects and develops relationships on LinkedIn using content. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

The Life Science Talent Hunt - What's Happening? 17.04.2020

Leslie Loveless describes what life science companies are looking for and how it has changed in the last few years. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Brand Storytelling in the Age of Corona Virus 31.03.2020

David and I discuss what content is appropriate and how to produce it. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

How Culture Drives Marketing Tactics at New England Biolabs 25.02.2020

Andy Bertera describes the culture at NEB and how it influences their marketing tactics. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Aligning Your Marketing Strategy with Business Strategy 04.02.2020

Liz Ingle Explains how to make sure your marketing strategy matches your business strategy and how to avoid or overcome a disconnect. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Creating and Deploying Long Form Content for More Revenue 03.12.2019 26:16

I met Chris Walker, CEO of Refine Labs, through this LinkedIn post. I liked his take on long form content (surprise!) and asked him to join me on the podcast. He advocates an audience first … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Saving Money in Your Event Budget 20.11.2019 27:21

For most life science companies, I'm pretty sure the event budget makes up the biggest fraction of the total marcom budget. Sometimes it's over half. If you are producing or hosting the event, such as … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Bringing Strategy and Creative Together 05.11.2019 33:06

Successful marketing is based on strong branding and positioning. Then your creative communications must tie back to your strategy. Patricia Malone of Freshblood Group explains why it's important … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

How Does C&EN Promote Content? 22.10.2019 23:20

Sondra Hadden describes the tactics C&EN uses to promote content to grow it's audience and help advertisers get a return on investment. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Putting Structure Around Your Biotech Startup 08.10.2019 23:23

A new business has a lot of things to think about and choices of where to put their resources so it can start making sales and gaining traction. Lisa Thurston helps companies put some structure … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Understanding How Customers See Themselves 24.09.2019 28:28

We hear a lot about voice of customer in marketing. But we don't hear a lot about "feeling of customer". Kris Barnette joins me on this episode to describe two campaigns he worked on at Thermo Fisher. … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Focusing Content on Customer Moments 19.06.2019 41:36

Your customers are experiencing moments of pain. Sometimes those are nagging little problems. Others may be more urgent or even life changing. Each of those moments is an opportunity to apply … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

How to Maximize Site Traffic After a Big Announcement 21.05.2019 31:49

Big announcements around product launches or other news are opportunities to drive significant interest in your company and traffic to your website. But sometimes search volume goes up and traffic to … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Messaging Strategy for Early Stage Biotechs 07.05.2019 34:06

How are you really going to describe what you're talking about? Whether it's the company, the technology, or the product. What lexicon are you using? What words are you choosing? What phrases are … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Why Your Biotech Startup Needs a Product Manager 23.04.2019 30:32

In large companies, product management is an important part of the marketing function, a bridge to R&D and many other functions. Smaller companies can also benefit from having an individual who … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Telling the Story of Your Organization 09.04.2019 20:00

I'm pretty sure your organization has a story to tell, whether about your brand, your mission, or a new technology. How those things came about can make for a powerful story, particularly in an audio … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Social Media Dos and Don’ts for Life Science Marketers 26.03.2019 37:36

Many life science brands are struggling to make the most of social media. There are however notable exceptions. We've talked about some of those before on this podcast. In this episode, Mary Canady … [ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Job Search Strategies 11.03.2019 28:54

If you happen to be in the middle of a job search, this episode is for you. Mauri Schwartz was a key person in getting me to where I am today. After having worked in a lab for about 20 years, I … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Putting the Customer First in Your Campaigns 26.02.2019 29:34

A listener asked me to do an episode on benchmarking campaigns. I happened to be at the ACP-LS meeting with Jim Breault and Alan Abery from Springer Nature publishing right at that moment so I asked … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Impactful Speaking for Emerging Leaders 11.02.2019 23:31

How is your executive presence? The way you speak has an impact whether you are an executive in a high stakes conversation or a manager leading your team. Scott Stiefvater is a public speaking … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Video Strategy for Biotech Startups 29.01.2019 28:59

2019 is the year of video marketing - again! It has been important and continues to be. But just making product or "About Us" videos and posting them to YouTube is unlikely to get the results you want … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Setting Goals for 2019 15.01.2019 15:32

Let's Talk About Media Strategy 11.12.2018 29:10

I think this is the first time we've ever talked about media strategy on this podcast. I met Keith Betz at Digital Pharma West earlier this year and thought it was about time we covered it. Keith … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

LSIA Awards – CST Embraces Pragmatic Marketing for the Win 28.11.2018 18:39

Cell Signaling Technology (CST) recently won a Life Science Industry Award for Best Digital Advertising. I asked Rebecca Reppucci, Director of Marketing Communications, how they achieved that. When … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com