Life Science Marketing Radio

Renee Connolly describes some best practices in corporate communications in the context of Diversity, Equity and Inclusion at Merck KGAa, Darmstadt, Germany. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Hemal Somaiya describes using AI to message physicians at the right moment for their patients. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Frank Dolan talks about the value of disease state education for a company pre-launch in terms of providers, patients and payors. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Justine Dees talks about sharing her knowledge and love of science to become a blogger and content marketer for life science companies. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Dan Chichester talks about transitioning from comic book writer to healthcare marketer, building trust with partners and creating a positive vision for the future. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Bob Lempke talks about ways sales people can engage and build relationships with customers in a world changed by Covid. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Maaria Ginai describes her transition from scientist to agency owner via YouTube and tech transfer. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Mark Stiving talks about optimizing pricing by knowing the value of your products and different pricing models that may increase profits. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Susan Nemetz talk about the benefits of reverse mentoring (learning from younger employees). This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Jason Scharf talks about how planning for long tail events can present opportunities for competitive advantage even in the absence of the event. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Mark talks about the value props for buyers and sellers as well as tailoring them for resistant customers. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Max Paluszynski talks about the challenges of creating a unified campaign and managing groups that are not direct reports. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Rachel shares tips on optimizing your profile, connecting and what type of content to share. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Darren Alvares discusses the results of a ResearchGate survey of scientist purchasing behavior and the impact of COVID 19. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Steve Kulisch describes the steps he took from undergraduate science degree to GM at Fluidigm. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Lori Dowd explains that successful virtual events require a different mix of content to keep the audience engaged. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Amy Duncan explains the purpose of a competitive audit for your marketing and what goes into it. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Matt Benson describes how content marketing is differentiating his company in an industry (lab furnishings) where relationships, dealer networks and trade shows have dominated. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Frank Dolan talks about the challenges of launching your first product at the same time you are launching your company as a commercial entity. There is an opportunity to establish relationships and build a brand before that happens. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Matthew Ray Scott talks about how marketers and doctors can take advantage of LinkedIn to grow their business. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Dodi Axelson explains how Cytiva (formerly GE Healthcare Life Sciences) thinks about heir podcast. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Owen Swift explains what a sales agent is and the advantages for both the company and the individual. He also describes the scenarios where this model makes the most sense. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Kelly Grover talks about when marketing to scientists is different from marketing to consumers and when it's not. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Hamish Mackenzie talks about positioning strategies and the one position that is often overlooked because it seems obvious. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Hans Kaspersetz describes a data driven approach to creating content that Google sees as authoritative and meets your audience needs. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com