Life Science Marketing Radio

Kris Barnette is a creative powerhouse—the President of All Good Marketing and an adjunct professor at Kent State—who brings a level of “swagger” to life science branding. Kris is focused on turning Ontario, Canada, into a global commercial powerhouse in the life sciences. Ontario has everything a biotech hub needs: world-class infrastructure, elite academic institutions, and incredible talent. Ho...

At the Advanced Lateral Flow Conference, I spoke with Jeremy Elser, Head of Science Operations at Palantir and founder of Ship of Theseus , a biotech company tackling longevity and regenerative medicine. The name refers to the Greek thought experiment about replacing every plank on a ship over time, similar to Jeremy’s vision to keep rebuilding the human body, replacing the cellular “planks” so it...

This episode is a double from my visit to the Advanced Lateral Flow Conference . Usability is Innovation: Atomo Diagnostics Atomo Diagnostics set out more than a decade ago to solve a surprisingly human problem in diagnostics: complexity. Founder John Kelly describes how even the best rapid tests—validated in pristine lab environments—often fail when they reach the real world, where people have no...

Carter Mitchell , Chief Scientific Officer at Kemp Proteins , brings scientific rigor and an artist’s imagination to the world of protein design and production. In this episode, recorded at the Advanced Lateral Flow Conference , we explore how his company is pushing the boundaries of protein expression, quality, and analysis using tools that merge machine learning, automation, and human creativity...

Anis Fahandej-Sadi is building two businesses. He is the founder of TLDR Biotech , a daily newsletter that condenses life science news into a quick, skimmable format, and creator of Science 2 Sales , a service designed to help biotech companies accelerate business development. In this conversation, Anis opens up about his career journey, the lessons he’s learned in building content-driven business...

Tino Chow’s career spans three worlds—military operations in Singapore, industrial design at Rhode Island School of Design, and entrepreneurship. That mix has shaped his work at Giant Shoulders, where he helps challenger brands in medtech, venture capital, and startups bring innovations to market. It takes more than a great product and strong marketing. Without a sustainable business model, impact...

Tiffany Payne recently attended the American Society of Mass Spectrometry meeting—just two weeks after being laid off—and received a badge with "NONE" printed in giant letters under “Company.” She could only laugh to keep from crying. It’s sometimes hard to separate our job from our identity. Tiffany turned it into a conversation starter: “I’m the CEO of None Industries—offering nothing to no one,...

When you're selling something truly new, you're not just fighting for market share – you're fighting to create a market that doesn't exist yet. A big part of that battle is figuring out your sales process. Chris Morrison from ViaVerus and Brian Jamieson from Diagnostic Biochips shared their experience on this week’s episode. Chris Morrison introduced the "innovation death spiral." It goes like thi...

When Joachim Eeckhout says he started small, he’s not kidding. He and a friend began curating biotech news from a Paris dorm room, eventually launching LaBiotech.eu , a media brand that became a trusted voice in European biotech. What caught my attention is how they learned the landscape: by biking across France with a camera, interviewing CEOs, and turning it into a documentary. That’s how they b...

Nick Clare is a co-founder of Succession Bio and co-host of the SalesDNA podcast. I recently spoke to Harrison Wade, the other co-founder here. Nick's journey into sales wasn't a planned career move. It was the result of "fear and desperation," as he put it. Nick was working as a scientist in the lab when his wife was 14 weeks pregnant with their third child. 20 days before Christmas, he was made...

I had a fantastic conversation with Abdul Rastagar , founder of Serona Marketing , about his mission to cut the b******t out of marketing. Abdul runs both a podcast and newsletter with that exact title. It’s pretty clear he feels strongly about this. I thought it would be fun to find out what’s been bugging him lately. I was not disappointed. Abdul's beef is that we're stuck using outdated marketi...

I had a great time speaking with Meg Schlabs , co-founder and creative director at Wizardly. While it may be difficult for early-stage life science companies to think about branding, Meg makes a clear case for why it matters, even before you go to market, especially when you are trying to raise capital and recruit talent. Meg’s LinkedIn profile mentions that she likes books and cheesy videos. So b...

Recently, I’ve enjoyed interviewing people I have never spoken to before. Harrison Waid, the co-founder of Succession , is one of those. Shout out to Teddy Lin for connecting us. I took this as an opportunity to learn about Harrison and his business as well as a personal challenge to interview someone “cold”. OK, I did some research, so maybe “room temperature”. First of course, I needed him to ex...

When I invited Max Gilbert on the podcast, I suspected the conversation might go beyond sales tactics. Max is the founder of Tiferet Consulting, but he’s also a sourdough baker, amateur rabbi, armchair philosopher, and like me, a pretty bad golfer. Our conversation covered everything from startup struggles to spiritual identity and the joys of sourdough. Helping Scientists Become Salespeople Max w...

I’ve never been great at conflict. Like a lot of people, I’ve leaned toward avoiding it—especially in the workplace. But I know that’s not a useful strategy in the long run, which is why I was excited to talk with Deb Nathan , a conflict navigation coach, on Life Science Marketing Radio. Right off the bat, Deb drew a distinction between conflict resolution and conflict navigation . Resolution impl...

In this episode of Life Science Marketing Radio, I spoke with Oliver Pearce, VP and Head of Marketing at Epista Life Sciences. Oliver brings a unique perspective to life science marketing, having started his career in the nightlife and hospitality industry. Now leading marketing at Epista, a consultancy firm specializing in pharmaceutical quality, regulatory compliance, and commercialization, we t...

I had the pleasure of speaking with Heather Javier , a genomic sales specialist at Roche, sales coach, and host of the Transition to Sales podcast. Heather shared her journey from working in translational oncology and stem cell research to transitioning into sales, inspired by her desire to connect, problem-solve, and align her career with her values. Heather’s Journey Heather’s career started wit...

If you’ve been following me on LinkedIn lately, you know I spent a lot of time thinking about the importance of company culture and how marketing content can both reflect and drive culture. Done well, I believe the same content can both motivate employees and attract customers. In this episode, we’ll take the impact of culture even further. Mykella Auld is the founder, Chief Culture Officer, and E...

Shifting our approach to feedback In my recent conversation with mindset coach, Margaret Jennings (MJ), our conversation started with the emotional rollercoaster created by feedback—especially when you're early in your career. Feedback, both positive and negative, is useful but can also result in a wild ride. MJ once described herself as a “floundering high achiever” in her 20s. She is a more grou...

With the life science tools industry facing a 7% drop in revenues, innovation and fresh approaches are needed to hold on to your slice of the pie. I spoke with Marina Hop , Managing Director, and Gary Brooks , Creative Director at Viveo Consulting , to explore creativity in life science marketing. Our discussion focused on how creativity can be a powerful tool to not only optimize business operati...

The process of content review, approval, and distribution is often perceived as a "necessary evil" in life science marketing. If you're reading this, you probably know how challenging this process can be. In this episode, I had the pleasure of chatting with Annalise Ludtke , Senior Manager for Marketing Communications and Strategy at Vodori , and host of the Amend and Progress podcast. She offered...

Hooriya Hussain is a life science marketing leader and a fierce advocate on the National Board of Governors at the Human Rights Campaign. Before filming this video we had had only two conversations, one on zoom and one at BIO 2024 in San Diego. Both times, Hoori mentioned the idea of soul in the life sciences. I wasn’t entirely sure what she meant. I was definitely intrigued. We decided to explore...

I spoke with Brian Thomson, HR consultant and leadership coach, about leadership, hiring, retention, and culture in early-stage life science companies. Brian’s practical insights offer a roadmap for building and sustaining a thriving company from the ground up. The Importance of Modeling the Right Behaviors From the beginning, Brian emphasized a key concept: intentionality. In his view, leadership...

Issa Kildani is the founder and principal consultant at Ambrosia Ventures . Our conversation centered on his journey from metabolic and cardiovascular research into the consulting world. Even if you are not planning on becoming a consultant, one can learn a lot from his approach to acquiring skills and building relationships with customers. Transitioning from Research to Consulting You don’t need...

In this episode, I spoke to Cassandra Rix, the owner and chief leadership coach at The Resonance Coach. Our conversation centered around understanding individual motivations and expectations within group efforts, especially in the context of company acquisitions. I think you will find the insights applicable to many situations at work and at home. Cass's Background and Expertise Cass has spent ove...