Life in the Brand Lane with The Brand Guys

In this episode Finlay and Ronnie explore the significance of storytelling in branding and marketing, particularly in the context of AI's impact on creativity. They discuss how brands can become mere commodities without the emotional connection that storytelling provides. The dialogue also touches on the importance of translating these storytelling principles to small and medium enterprises (SMEs)...

Fin and Ron hook up in the studio for the start of a new series of Life in the Brand Lane. They start off the discussion around the sad passing of guitarist, songwriter and leader of The Band- Robbie Robertson. The mood lifts as they start to explore brand themes as they relate to cinema and famous directors such as Scorsese, Coppola and Spielberg. How do brands inter-play with these and the direc...

Finlay is joined by Sanket Mali, founder and CEO of Viewpod , Adam Morris, Director of Shorthand PR and Shane Herath, founder and CEO of LondonInc to discuss the future of news. Sanket's app Viewpod lets users listen to news and share their comments and opinions vocally. Our panel discuss the advantages of this method over the traditional written word; where news distribution could be heading in t...

In this episode Finlay is joined by Ewan Reid. Ewan is the MD of Matthew Algie, a coffee roastery based in Glasgow that provides coffee and cafe supplies to coffee shops and cafes across the UK. He discusses their brand and how they've managed to strike the balance between being a heritage brand founded in the 19th century whilst continuing to evolve, stay relevant and innovate. He explains how su...

In this episode Finlay is joined by Ewan Reid. Ewan is the MD of Matthew Algie, a coffee roastery based in Glasgow that provides coffee and cafe supplies to coffee shops and cafes across the UK. He discusses their brand and how they've managed to strike the balance between being a heritage brand founded in the 19th century whilst continuing to evolve, stay relevant and innovate. He explains how su...

What do Van Halen, Joe Walsh and Harry Styles have in common? They're 3 of the tracks that Fin and Ron have chosen to define the essence of Frejz. In previous episodes we ask brand managers or company founders to choose the tracks that they think best represent the essence of their brand. But this time Ron and Fin indulge themselves (it's Christmas after all!) and choose the tracks that they feel...

What do Van Halen, Joe Walsh and Harry Styles have in common? They're 3 of the tracks that Fin and Ron have chosen to define the essence of Frejz. In previous episodes we asked brand managers or company founders to choose the tracks that they think best represent the essence of their brand. But this time Ron and Fin indulge themselves (it's Christmas after all!) and choose the tracks that they fee...

A tailor by trade, Michael Frackowiak chats with Finlay about how he considers himself more of a branding/marketing guy. Working in a very traditional sector he explains how he's adapted and how we all need to be considering what our consumers need now. There are some great insights here that could apply across all industries, not just clothing and retail. The book Michael mentions is Talk Trigger...

A tailor by trade, Michael Frackowiak chats with Finlay about how he considers himself more of a branding/marketing guy. Working in a very traditional sector he explains how he's adapted and how we all need to be considering what our consumers need now. There are some great insights here that could apply across all industries, not just clothing and retail. The book Michael mentions is Talk Trigger...

Each week we discuss what makes an iconic brand and select Scottish examples to dissect. What brands make the list and possess the magic? Which brand will top the icon league? In this episode Ron and Fin look at the storytelling used in Johnnie Walker branding and discuss how the "Keep Walking" tagline of constant progress and overcoming adversity could also apply to the Scottish Football team (wh...

Would you like to join us on our podcast? In this episode Finlay invites any brand managers, directors or founders out there that would like to come on to chat about the 3 tracks they would connect to their brand. Listen to find out more about getting involved. He also has a go at plotting rock music through folk, blues/country, pop and heavy rock and chooses his 4 tracks from these genres: The Wa...

Would you like to join us on our podcast? In this episode Finlay invites any brand managers, directors or founders out there that would like to come on to chat about the 3 tracks they would connect to their brand. Listen to find out more about getting involved. He also has a go at plotting rock music through folk, blues/country, pop and heavy rock and chooses his 4 tracks from these genres: The Wa...

This week Finlay flies solo in the Frejz Thinking podcast. Regular listeners will know Finlay and Ron's passion for music but this week Finlay considers not what we listen to or why we listen but how we listen. He contemplates how he's gone full circle from vinyl to cassette to CD, MP3 and streaming and is now back to vinyl. Frejz is a branding consultancy that can help your customers fall in love...

Finlay and Simon chat with Dorothy Fulop of Fillipbrands. Dorothy is a Hungarian based brand strategist who explains how her initial training as an architect helps her in her work today. They discuss why it's important to hire a professional and Simon chats about how in his job as a photographer he had initially ignored the idea of branding to his peril. You can connect with Dorothy on Instagram:...

Ron and Fin of www.frejz.biz take an irreverent look at brands, advertising and rock music. They look at music and brands and brands in music, chatting with brand managers and music lovers, connecting the two and sometimes finding connections that nobody else does. In this, our 6th show, Ron and Fin chat with their first guest, Archie Paton, non-exec director of Hibs FC and CEO of Openside Sports....

Ron and Fin of www.frejz.biz take an irreverent look at brands, advertising and rock music. They look at music and brands and brands in music, chatting with brand managers and music lovers, connecting the two and sometimes finding connections that nobody else does. In this, our 6th show, Ron and Fin chat with their first guest Archie Paton, non-exec director of Hibs FC and CEO of Openside Sports....

Linz, (aka Dr Lindsay Carey, Glasgow Caledonian University) and Ron and Fin (of Frejz)discuss what makes an iconic brand and select Scottish examples to dissect. What brands make the list and possess the magic? Which brand will top the icon league? In this episode they look at storytelling in branding and chat about Loganair, the Caledonian Sleeper and Billy Connolly. Frejz is a branding consultan...

Finlay and Simon chat with Jo De Sylva, founder and director of Macgregors Bars and Bogbain Farm (www.macgregorsbars.com / www.bogbainfarm.com) about design and the importance of getting every little corner right. Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we can help your business check out our website  www....

Ron and Fin of www.frejz.biz take an irreverent look at brands, advertising and rock music. They look at music and brands and brands in music, chatting with brand managers and music lovers, connecting the two and sometimes finding connections that nobody else does. Still on coronavirus restrictions Ron and Fin record from their respective homes. They discuss prog rock and bands such as Yes, Rush a...

In the second of our series of "Frejz Thinking", Finlay and Simon chat with Harmeet Singh, MD of Marketing Voice. Harmeet believes that our individual efforts will always be capped but in a group we can do so much more. They chat about how Harmeet built up his Airbnb property management business and the importance of collaboration and relationships in business. Frejz is a branding consultancy that...

Linz, (aka Dr Lindsay Carey, Glasgow Caledonian University and Ron and Fin (of Frejz)discuss what makes an iconic brand and select Scottish examples to dissect. What brands make the list and possess the magic? Which brand will top the icon league? Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we could help your busin...

In the first of our series of "Frejz Thinking" (that's Fresh 😉)Finlay and Simon chat with Sandy McCurdy, The Sales Coach. With a wealth of sales and customer experience under his belt, Sandy has developed his own training programmes tailored to selling skills and customer services. They discuss integrity in sales and Sandy gives his top tips for those new to sales. Frejz is a branding consultancy...

Ron and Fin of www.frejz.biz take an irreverent look at brands, advertising and rock music. They look at music and brands and brands in music, chatting with brand managers and music lovers, connecting the two and sometimes finding connections that nobody else does. **Due to current coronavirus restrictions Ron and Fin were not able to get into the Caley studio this week so have recorded from their...

Originally broadcast on www.radiocaley.com, our Brand Guys, Ron and Fin of www.frejz.biz take an irreverent look at brands, advertising and rock music. They look at music and brands and brands in music, chatting with brand managers and music lovers, connecting the two and sometimes finding connections that nobody else does. This week they chat about iconic frontmen and how this relates to identity...

Originally broadcast on www.radiocaley.com, our Brand Guys, Ron and Fin of www.frejz.biz take an irreverent look at brands, advertising and rock music. They look at music and brands and brands in music, chatting with brand managers and music lovers, connecting the two and sometimes finding connections that nobody else does. For rights reasons we cannot play the music but the tracks discussed are:...