Frejz

Life in the Brand Lane with The Brand Guys

Business EN ↓ 28 episodes

The Brand Guys at Frejz present ideas on how to manage a great brand to superpower your business. Analysing iconic and new disruptive brands they uncover the magic so you can use the same brand building tools. Chatting with experts in business, branding and academia they bring together fresh tips and advice that you can use in your business and branding strategy. Although they use examples from across a diverse range of industries Classic Rock brands do seem to keep popping up as a key theme...Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd l...

Author

Frejz

Episodes

Frejz Books - Discussion with Marty Neumeier 13.12.2019 49:23

Marty Neumeier, legendary branding expert, took the concept of storytelling to a new level when he used fiction as a vehicle to convey the principles of agile strategy in his "business thriller" Scramble. We had a great chat with Marty about his book and branding in our bookclub - Frejz Books. Have a listen, let us know what you think and join our bookclub here: frejz.biz/books/ Frejz is a brandin...

Frejz Books - Discussion with Jeremy Miller 10.12.2019 44:26

Listen to our chat with Jeremy Miller, branding strategy consultant and author about his latest book, Brand New Name. Brand New Name is a graphically designed branding book that shows you how to name or rename anything. Part inspiration, part practical guide Jeremy chats to us about how Brand New Name can help you name anything. Frejz is a branding consultancy that can help your customers fall in...

Frejz Books - Discussion with Maria Ross 06.12.2019 53:17

The problems your business faces may stem from a single issue: lack of empathy. Maria Ross reveals exactly how empathy makes brands and organizations stronger and more successful. We had a great discussion with Maria about her book Empathy Edge, where she gives practical tips, big and small, for how to align your mission and values and hire the right people, cultivating a more empathetic—and innov...