Frank Macri

Life Coaching Secrets

Business EN ↓ 258 episodes

Is it your calling to coach others? Uncover all the coaching industry secrets from Frank Macri on how to succeed in the art and business of coaching. Frank knew nothing about marketing and sales when he started his journey as a coach 10 years ago. Yet, he discovered a unique process that took his business from zero to seven figures. Now, Frank has mentored over 1,000 individuals looking to start their own coaching practices. To become a Certified Professional Coach, visit www.thrivingcoachacademy.com.

Author

Frank Macri

Category

Business

Latest episode

Jul 3, 2026

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Episodes

58. Marketing Terms Life Coaches Need To Know 10.03.2022

There are so many marketing terms out there. And most of them are irrelevant. Marketing as a life coach is simple when you know, what to focus on. You can be a pro at marketing without knowing 90% of the marketing "lingo". In this episode, we cut through all the fluff and share the five marketing terms life coaches you need to know. These are the only concepts that will guide you to find clients w...

57. Disciplined Creativity 06.03.2022

Your creativity is one of your most valuable gifts. Your best ideas for offers, content, and business collaborations will come from your creativity. As a coach, you must know how to harness your creativity to grow your coaching business. In this episode, you will learn: Where creativity comes from Why you are already a creative genius How to consistently generate amazing ideas to grow your coachin...

56. Wishy Washy Energy 03.03.2022

One of the biggest reasons some coaches struggle to grow their business is because they have Wishy-Washy Energy. Wishy-Washy Energy is when you lack confidence, clarity, and certainty when you talk about your coaching business. Here's what Wishy-Washy Energy sounds like: "I'm doing this coaching thing..." "I'm kinda starting a coaching business..." "I hope you can make my workshop..." "I think I c...

55. Why People Hire Life Coaches 28.02.2022

Life Coaches are in more demand than ever before. As a new or aspiring Life Coach, you may wonder... "Why do people hire Life Coaches?" The more you realize WHY people hire coaches, the more you will realize why this work is so needed. As long as people are willing to grow, there will be people to coach. In this episode, you will learn the top 8 reasons people hire life coaches. To become a Certif...

54. The 5 Signs It's Time To Change Career Paths 26.02.2022

More people are questioning their career paths now than ever before. You spend a significant portion of your life working. You (and your clients) owe it to themselves to discover careers they love. So, how do you know whether you should stay or go? In this episode, you will learn the five signs that it's time to change career paths. To become a Certified Professional Coach, visit www.thrivingcoach...

53. Selling Life Coaching On Social Media 09.02.2022

Are you not sure how to put yourself on social media? Do you see Facebook, Instagram, LinkedIn, and TikTok and wonder where to begin? The good news is that the social media algorithm does not determine your success as a life coach. In this episode, we cover: What is the best platform to use to find clients How to effectively use social media (even if you are a private person) The 10 most important...

52. "No Big Deal" Bias 06.02.2022

Do you question what it is that you really have to offer as a coach? Or do you wonder what it is about your life that is truly interesting? "No Big Deal" Bias is a distortion in our brains that cause us to discredit our gifts. When something comes naturally to us, we often discredit it. True talent is unaware of its own brilliance.  But what if your success could a natural extension of who yo...

51. Hustle Nostalgia 03.02.2022

Every coach goes through a Hustle Phase. This is generally the first year or two when everything is brand new. The Hustle Phase is the time of all of your firsts... Your first time putting yourself out there. Your first "no". Your first "yes". Your first technology crash. Your first fail. Your first success. Many coaches dread this time in their business because there is so much unknown. You might...

50. A Chat With My Mother 30.12.2021

In this episode, I have a candid chat with my mother. We cover her experiences in motherhood, her initial reaction when I first told her I was becoming a life coach, and more. There may be some profanity (or TMI) in this episode, so buckle up! To become a Certified Professional Coach, visit www.thrivingcoachacademy.com .

49. Riding A Breakthrough 28.12.2021

A client's best insights will come when they are in a Breakthrough State. This is when they are tapping into their highest level of consciousness. These moments happen quickly before they go away. As a coach, you want your client to capitalize on the moments they are experiencing a breakthrough so they can extract as much power and insight from that breakthrough as possible. It's kinda like when a...

48. We Are All Entrepreneurs 27.12.2021

When you can think and act like an entrepreneur, your whole life expands. You don't have to have a business to think and act like an entrepreneur. There are five elements to having an entrepreneurial approach to life: Taking Full Responsibility Seeking Opportunities Creating Win-Win Relationships Being A Life-Long Learner Taking Intelligent Risks In this episode, I break down these five elements a...

47. Turning The Coaching Switch Off 23.12.2021

What do you do when you are NOT in a coaching session, and someone brings up a challenge they are going through? You may naturally be showing up as a coach in all contexts without realizing it, even in contexts where you aren't coaching a client. You might have people call you out and say, "Are you coaching me right now?!" But, because someone is complaining about a problem does not mean they want...

46. Growth Shaming 22.12.2021

Have you ever had someone tell you, "You've changed" in a judgmental way?  Maybe they say, "You're different." Or, "You're not the person you used to be."  Sometimes people will have a negative reaction to your personal growth.  This can be hard because rather than be excited for you, they may instead pressure you to change back.  There's no reason for you to feel bad about you...

45. Advanced Boundaries 21.12.2021

Boundaries are often misunderstood. At the basic level, people understand it's important to have boundaries in relationships.  But few people know how to enforce and maintain boundaries. If you set boundaries without setting consequences, the boundary is counterproductive. So, how do you confidently communicate a boundary? What do you do if someone has a negative reaction to your boundaries?&...

44. What To Do When A Client Says "I Don't Know" 29.11.2021

Ever ask your client a question and they struggle to come up with an answer? It's normal for clients to respond with "I don't know", but that doesn't mean they actually don't have an answer. It's important to not take an "I don't know" at face value. Usually, this means your client just needs a little bit of support accessing the answer. Remember, if they don't know, nobody knows. So, where do you...

43. Confidence vs Willingness 26.11.2021

You do not need confidence before you start something new. Our brains may trick us into thinking that before we get started, we should feel more confident. For coaches, you may think, "I will be able to get clients WHEN I am more confident." This is actually not true. You don't need confidence to move forward in life. WHAT you actually need is WILLINGNESS. The willingness to get started. The willi...

42. Selfish Marketing 23.11.2021

Do you ever feel like you are "wasting" your time when it comes to marketing your coaching business? Many coaches put a lot of mental distance between the coaching part of their business and the marketing part. You may think, "I love the coaching, but I hate the marketing!" But, they are not all that different. They are the same. Coaching is about connecting with people and serving them on a deep...

41. One Phone Call Away 22.11.2021

What if one phone call can change your life forever? In this episode, I talk about the Admissions Call, which is the required call we have with all our prospective students. This is not a pushy sales call. This is a call where we support you in clarifying your vision and coming up with a plan for your success. We have a phone call before you enroll because we treat every one of our students as a p...

40. Women and Wealth 17.11.2021

Ladies, when you think about making a lot of money, what does that bring up for you?  Maybe it brings up fear, excitement, doubt, or overwhelm.   You may think, “Can I really handle that? What will I need to sacrifice in order to have more success? How can I focus on myself when I have my family to take care of? Should I just be OK with what I have?”  Sometimes guilt comes up w...

39. Other People's Opinions 14.11.2021

How much do you care about what other people think of you? Do you feel there are parts of you that you want to share, but you worry others may criticize you? People have opinions about everything, including how we live, what we look like, how we talk, what we eat, who we love, how we spend our money, the decisions we make, and even our dreams. And as we grow up, we are used to thinking:  What...

38. Math vs Drama 13.11.2021

Are you wanting to grow your coaching business, but feel overwhelmed at what to do? Does it feel like everything is all over the place? Most challenges coach experience in their business can be solved with some simple math. In this episode, I share the only two formulas you need to get clear and make as much as you want to make as a coach. When you have your math clear, your path becomes clear. Yo...

37. Future Self 05.11.2021

There is a future version of you that is already enjoying the dreams you have today. They have it all, and they want to meet you. But, how connected are you to your Future Self? Do you know they exist? Do you know what they are like? With every decision we make, we are either moving closer to or farther away from our Future Self. We are either growing or dying. Most people are too distracted by th...

36. Understanding the ICF 03.11.2021

While there is no regulation for the coaching industry, we do have a governing body. That governing body is known as the International Coach Federation (ICF). While the ICF does not regulate the industry, they do create a standard for ethics and professionalism so that coaches operate with integrity. The ICF also does not train coaches, but they do provide accreditation to certain programs that me...

35. Choosing Your Failure 02.11.2021

Failure is unavoidable in life. We all will fail.  Rather than fearing failure, what if you were intentional about the TYPE of failure you experience?  Good Failure is the failure you experience while you are pursuing your calling. It's the failure you experience as you are putting yourself out there and sharing your gifts with the world. While you may be experiencing difficulties on the...

34. Cost vs Value 01.11.2021

The key to making more money is knowing the difference between cost and value.   Cost is the investment you make in something. Value is the return you receive.   When you focus on the cost of something, it creates feelings of scarcity because you are focused on what you will lose. This scares you from taking action, which limits your life.  Alternatively, when you focus on...

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