Frank Macri

Life Coaching Secrets

Business EN ↓ 258 episodes

Is it your calling to coach others? Uncover all the coaching industry secrets from Frank Macri on how to succeed in the art and business of coaching. Frank knew nothing about marketing and sales when he started his journey as a coach 10 years ago. Yet, he discovered a unique process that took his business from zero to seven figures. Now, Frank has mentored over 1,000 individuals looking to start their own coaching practices. To become a Certified Professional Coach, visit www.thrivingcoachacademy.com.

Author

Frank Macri

Category

Business

Latest episode

Jul 3, 2026

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Episodes

33. Desirable Problems 31.10.2021

You will always have a part of your brain that will look for potential problems you may experience as you pursue big goals.  It is an impossible feat to try and completely rid yourself of worry.  But, what you can do is direct the worrying part of your brain to focus on problems you WANT to have. I call this a Desirable Problem.  Some problems have an upside. While they are still st...

32. How To Dream 30.10.2021

How often do you allow yourself to dream?  Dreaming means letting your mind go anywhere it wants, allowing anything to be possible, and seeing things that aren't real yet.  Dreaming is one of the greatest gifts we have as humans. It's what has moved our species forward since the beginning of our existence.  But why do most adults stop dreaming? Because they forget how to do it. You...

31. How To Make Smart Decisions 29.10.2021

Do you like making decisions? Do decisions bring up anxiety for you? Decisiveness is a leadership quality, and it's an essential quality to have if you want to become a successful coach and business owner. When people say they are "stuck" in life, it's because they are not making decisions. When people say they are exhausted in a career, it's because they are not making decisions. When people are...

30. Holding Space 03.09.2021

Do ever feel uncomfortable when you experience moments of silence in a coaching session? You might feel pressure to ask the "right" question or use the "perfect" tool... and you ultimately freeze like a deer in headlights. A coaching session does not need to always move forward. There is tremendous value in their being still during a session. In fact, saying LESS in a coaching session will give yo...

29. How To Make Your First $10k As A Coach 02.09.2021

In a recent interview with Authority Magazine, I was asked what habits allowed me to have success in my coaching business. Here's what I came up with: 1) Sleeping in every day.  I decided early on that I was not going to sacrifice my health for success. Rather than wake up extremely early to make my life busier, I decided to sleep in and use my waking hours to focus ONLY on what would get me...

28. Blow Your Own Horn 01.09.2021

Do you share your achievements freely? Or, do you worry that doing so will make you look arrogant? When you brag just to brag, it is annoying. But, when you share wins AND you are helping other people succeed too, it is inspiring. It is not "humble" or "modest" to withhold your achievements. Keeping your successes a secret does not serve anyone. Hiding your gifts does no one any good. When you shi...

27. How To Explain Life Coaching 31.08.2021

Do you ever wonder how to explain "life coaching" in a way so people actually get it? The two biggest mistakes coaches make when explaining life coaching to others are: 1) Sharing a confusing elevator pitch. For example, "I help people break through all barriers so they can live to their potential!" Saying things like this will result in people looking at you like you have eight heads. 2) Educatin...

26. How To Become A Client Magnet 30.08.2021

Client Magnetism is the art of attracting clients with ease. Any coach can become a Client Magnet as long as they embody certain qualities. The most important quality to have when becoming a Client Magnet is curiosity. When you approach all challenges in your business with curiosity, you will never get confused or overwhelmed. And, if you get curious enough times, you become a millionaire. There a...

25. Busy Is Bullsh*t 29.07.2021

Have you ever heard the phrase “busy being busy"? Many people are busy doing things that are not even moving them forward in life. They are doing lots of lots of things, but they are staying exactly where they’ve always been. We all experience 24 hours in a day. It is perhaps the one thing that is equal amongst us all. Time is the most precious resource we have because once it’s gone, it’s gone. U...

24. Million Dollar Thoughts 29.07.2021

When I began my coaching business, I realized there is not one magical strategy that works to find clients. And, my results didn't come from the actions I took, but from the thoughts, I had, that were fueling my actions. The more work I did on my thinking, the more my business grew. One of the things I learned is that there are thoughts that repel clients and thoughts that attract clients. And her...

23. Desire vs Commitment 28.07.2021

Many people have the desire for a better life but struggle to create it. That's because desire alone gets you nowhere.  Desire is a passive experience. It requires no effort, energy, or action to desire something. And, desiring something does not entitle you to have it. On the other hand, commitment requires action. Commitment may be uncomfortable, but it is required if you want to achieve an...

22. Your Clients Are Waiting For You 24.07.2021

You have thousands of coaching clients that exist in this world right now. Even if you haven't launched your business yet. They already exist. And they're ready to pay you.  When I got started as a coach, I thought it would be impossible to stand out and get clients because there were "too many" coaches already out there. I didn't think I added anything new or valuable to the industry. ...

21. Goals Behind Goals 23.07.2021

Goals can be deceiving. On the surface, a goal is typically thought to be something you want to achieve or do. But what if that's actually not what really matters?  When someone sets a goal, they will often come up with a plan to achieve that goal. The plan doesn't work, and the person is left frustrated and disappointed. The bigger the goal, the more plans you will have that will fail. The k...

20. False Authenticity 17.06.2021

How important is it for you to do things in life that feel "authentic"? As someone who values authenticity, I found it very challenging to start a coaching business because nothing felt authentic. It didn't feel authentic to talk about myself. It didn't feel authentic to make money while having fun. It didn't feel authentic to lead others.  I thought maybe something was wrong and I should pur...

19. How To Stop Tolerating "Good Enough" 11.06.2021

Whenever you consider taking your life from good to great, it may be common to think: "But things are already good... why change it?" "I should just be grateful what for what I have." "Don't change anything or you might lose it all." These thoughts are all a sign of toleration. Toleration is like a glue that keeps us stuck in a life of complacency. When we release our attachment to toleration, we...

18. Envy 01.06.2021

Do you ever see pictures of people's lives and think, "I wish I had what they have..."? We've all been there.  Envy is the one emotion most people don't want to admit they have.  But, when utilized correctly, envy can become your secret weapon towards creating the life of your dreams. In this episode, I share how to spot envy in yourself and clients and the one thought you must have if y...

17. Be A Premium Coach 21.05.2021

What if it were possible for you to sell your coaching for thousands of dollars? One of our philosophies we teach our students: be premium. If you’re the cheapest coach, nobody expects you to be the best, and if you’re the best coach, nobody expects you to be the cheapest. Premium coaches charge high-value, high-ticket programs. But being a premium coach is about much more than just charging more....

16. How To Start Any Coaching Session 20.05.2021

The first few minutes of a coaching session set the tone for how the rest of it will go. The beginning of a session is where you must help your client identify where they are, where they want to be and what's getting in their way. You must do this mindfully because if you don't capture the right information, the rest of the session will end up sloppy and scattered. In this episode, I break down th...

15. How To Get Certified As A Coach 24.04.2021

There are two paths one can take as a coach: Wander aimlessly through the night and pray it works out Learn a proven framework for success and get proper training If you want to do well as a coach, it is essential you get certified. However, pursuing your certification in coaching can be an exciting and intimidating exploration when you don't know what to actually look for in a coach training...

14. The 5 Signs You Are Born To Coach 22.04.2021

Many people are born coaches without even realizing it. People are often unaware of what it really takes to be successful as a coach, and people question if they have the potential to do well in this career.  When people hear about leadership coaching, life coaching, or business coaching for the first time, they think that the signs you will successful are if you have a lot of life experience...

13. A Day in the Life of a Life Coach 17.04.2021

Before I became a coach, I would hear about successful coaches and envy them. I thought they were so lucky. It aggravated me that they had a life that I most wanted. But then I realized that their life is just as attainable for me as it is to them. I have the opportunity to design a life I love. Instead of being jealous of these coaches, I decided to be inspired by them. I let that guide me toward...

12. Marketing Myths (Part 2) 29.03.2021

You don't HAVE TO market, you GET TO. It's a privilege to market yourself as a coach. Most coaches struggle with marketing because of their thoughts about it. Marketing can be fun, simple and inspiring. In this episode, I will show how to get it done. Here are the myths we cover in this episode: "I need to register my business before I can begin."  "I need to get my life together before...

11. Marketing Myths (Part 1) 19.03.2021

Do you think marketing yourself as a coach is hard, complicated or stressful? Marketing is simply telling people you are a coach, building a relationship with them and seeing how you can help them. When you understand how to market yourself well as a coach, you will find clients with ease.  Here are the myths we cover in this episode:  "It takes many years of marketing before you can rep...

10. Positive Pressure 13.03.2021

Many people have the assumption that all "pressure" we feel is bad. But what if pressure is one of the most important ingredients to guarantee your success? Not all pressure is created equal. Negative Pressure is when you are being pushed to do something against your will. Positive Pressure is when you are being pushed to do things aligned with your goals. Positive Pressure inspires you to show up...

9. Vision Force 13.03.2021

Whenever we think about going after our dreams, our brain will normally respond with fear. This fear can be sneaky at times. Fear often makes itself look like the "rational and responsible" approach to take.  Whenever you start to imagine a better life, there will be a push-and-pull between maintaining your current life and going after the life we want to have. You may start imagining how ama...

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