Leveraging Thought Leadership

Part of thought leadership is making the invisible, visible. When that happens, it can challenge beliefs and make people uncomfortable and defensive. So, how can you break through feelings, and make change deeply significant to that future? Our guest today is Dr. Suzanne Wertheim , the Founder, and CEO of Worthwhile Research & Consulting , where she uses her expertise to improve hiring, organizati...

Thought leaders are often torn between scale and depth. Scale allows you to reach a large audience, while depth allows you to have massive impact. So, where's the happy medium? Today's guest is Jennifer Dulski , the CEO and founder at Rising Team which blends experience and science to help leaders ensure people on their teams feel valued, motivated, and connected.  In addition, she is the bestsell...

How do you get people to think about new ideas? And then, how do you move your audience from thinking - to buying? To examine how ideas go from brainstorming to industry-changing, I've invited Pete O'Heeron to join me for today's podcast.  Pete is the Founder and CEO of FibroBiologics , a leading biopharmaceutical company focused on developing and commercializing fibroblast cell-based therapies. W...

An investment in thought leadership - for yourself or your org - compounds over time. Starting earlier in your career will have a greater impact. So what's stopping you from getting started? For today's episode, I've invited Vaishali Dialani to chat with us. Vaishali is a Senior Customer Experience Strategist at Konabos Consulting ; a full-service, end-to-end, digital experience solutions agency....

All right, thoughtleaders – be honest. Have you ever nodded off a little during a presentation? Now imagine a conference filled with rock and roll, choreographed numbers, and comedy. That's a presentation you'd sit up and pay attention to! Our guest today is Kraig Kleeman , the founder and Executive Producer for Rock the C-Suite a production company that brings electrifying original and relevant m...

Data Governance may not sound exciting - but it's critical! It covers how your company produces, consumes, collects, and destroys data.   So, with businesses generating and using more data than ever,  why is this role so often forgotten? Our guest today is Lauren Maffeo , Author of " Designing Data Governance from the Ground Up " and an adjunct Lecturer of Design at The George Washington Universit...

The road to becoming a Thought Leader is never a straight one.  So going from college basketball coach to book influencer might not seem that odd. Still, the map to get there is fascinating! Our guest today is Owen Sammarone the Founder and CEO of Unleash the Knowledge, LLC ; an online, educational community of lifelong learners and avid readers helping authors reach a larger audience. Having a bu...

There are few thought leaders who work behind the scenes to create, develop, and deploy programs while simultaneously being the face of the brand. What does it take to find success on both ends? Today we've invited internationally recognized presenter, content developer, business leader and coach Curtis Bateman !  He is currently the Vice President of International Direct Offices at FranklinCovey...

How do you get attention for a product that could be used by millions but few are aware of without having a massive marketing budget? Thought leadership! Our guest today is Martha Orellana , Vice President of Marketing for MrSteam , a company that converts regular showers into steam showers in personal residence as well as gyms and spas. While most people have heard of a steam shower, few would im...

Publishers often look at books as seasonal, but an author needs to look at their book as a long term investment. What should you be thinking of a year before publishing, and how can your book help your business - even years after it was released? I've invited Katie Anderson , internationally recognized leadership coach, consultant, speaker, and founder of Katie Anderson Consulting to join me. At t...

You need top talent to start a thought leadership function in your organization. But what if that talent already exists in your org?  Whether you are responsible for starting a thought leadership function at a startup, or at a large company, you need to have the right talent, the right org support, and the right metrics to define success. In today's episode, we're chatting with Dr. Karthik Nagendr...

Thought leading is a busy life! You write books, travel for keynote speaking,  network with other experts and  create  l ots of content.  However, that  means your business is limited to your personal time! So,  what can you do to  help your content sell it self? Our guest today has excelled at everything  "thought leadership,"  including  the ability to  remove himself from the day to day of a bu...

You've been invited as a guest on a podcast! How exciting! But... what now? What should you say, and how do you use this opportunity to shine a spotlight on your best ideas?   Our guest today is Dana Lindahl , the Founder and CEO of Legendary Podcasts , an agency that helps clients get booked on podcasts, so they can increase their visibility, brand, and legacy! Being a guest on a podcast can be o...

We've all heard the saying, "many hands make light work."  Can collaborating help thought leadership content reach scale and create greater impact? In today's episode, we discuss the critical impact of allies and ambassadors in thought leadership. We highlight valuable conversations from past guests that truly understand that collaboration with influencers and others can significantly elevate a br...

If fewer people are buying and reading books, why should a thought leader write one? Today we delve into the world of authorship and publishing with Henry Mintzberg . Henry is a Cleghorn Professor of Management Studies at McGill University and the author of more than 20 books including Managers Not MBAs: A Hard Look at the Soft Practice of Managing and Management Development and Simply Managing: W...

If you're going to practice thought leadership, you need good instincts. You've also got to ask good questions! To discuss how thought leadership can be beneficial in change management I've invited The Chief Innovation Officer at Prosci , Tim Creasey to join me.  In addition to his work helping individuals and organizations build their own capabilities in change management, Tim is the author of Ch...

Thought leadership is a great source for lead generation. So how do you create content that a sales team can easily access and assess?   And how can you measure the success of it? To discuss these topics  I've invited Dani Buckley the Vice President and General Manager of LeadG2 to join me.  LeadG2 is a sales performance agency helping businesses sell smarter and faster.  Dani is also the host of...

Accountability and compassion are often thought of as two things that can't go together.  Yet they are not ideas that are in opposition to each other.  In fact, when put together they can have a transformational effect on the employees, leaders, and culture of your organization. In order to really understand how we can merge these two concepts I've invited Nate Regier to join me.  He is the Founde...

Thought Leadership can be very complicated, with nuanced ideas and industry jargon.  Unfortunately, complex language and niche ideas won't catch your audience's attention! To explore how to take big thought leadership ideas to market, I've invited Jessica Duffield to join me. Jessica is a Senior Consultant at Thought Leadership Leverage . She's worked with clients for nearly 10 years, helping them...

Summary: Ever heard, "To be successful, you have to get out of your comfort zone!" But if your "comfort zone" aligns with your core values, what then? Can you find an alignment between those values and marketing that will allow you to stay in your comfort zone and find success? Our guest today is the "Go for Yes Gal!" Stacey Hall ! Stacey is the founder of Success with Stacey Hall , a well-known s...

AI is a powerful tool that is growing at an astonishing rate, but can thought leaders trust the technology?  Or should a human be keeping an eye on the process - and importantly, the output? Our guest today is Stephanie Grayson , a Content Marketing Leader and Thought Leadership Advisor with experience in the worlds of agency marketing, large consulting houses, and enterprise scale software.  She...

Thought leaders have a passion for ideas, frameworks, and methodologies.   But many struggle with defining their brand, finding clients, and maintaining a stable revenue stream.   Don't worry - help is on the way! Today, we're talking with Vaughn Sigmon, the co-founder of Results Driven Leadership which specializes in helping businesses unlock their full potential through transformative leadership...

Authors tend to be very proud of their books and believe what they've written can help anyone, anywhere!  Although that might be correct, the hard truth is you are going to have to focus on the .001% of the population that is going to get the most out of your book and that will in turn get the most out of your content. To discuss the ins and outs of marketing to your target audience we've invited...

It's celebration time! The  Leveraging Thought Leadership  podcast is celebrating our 500th episode with our co-hosts, Peter Winick and Bill Sherman .   In this special episode, Bill and Peter share news about their most recent white paper, " The OrgTL Canvas , " and walk us through the deep insights they've gained by spending more than 20 years working with thought leaders, from Fortune 500 and G...

Many organizations want to formalize their thought leadership efforts and take it to the next level. But how do you turn a "casual thought leadership presence" into something more?   Today, we discuss ways to harness a "casual" message and turn it into powerful thought leadership that you can take to scale. Our guests are Stacey Flax , Thought Leadership Communication Manager and Carlos Williams ,...