Leveraging Thought Leadership

Executives often feel they need to be the ones creating thought leadership, but true thought leadership needs to move beyond a single person. That's how insights goes the distance; it needs to be elevated by others while you are not in the room.   In order to fully understand how organizations build their thought leadership teams, I've invited Will Milano to join me. Will is the Chief Marketing Of...

Ever thought about writing a book to support your thought leadership? Or maybe you have already written a book - and now you're trying to get the word out!   Either way, a book can be an incredible investment for an entrepreneur, but to get the full return on that investment, you'll need a marketing plan and a product roadmap. Today, we've invited Stephanie Chandler to be our guest. Stephanie is a...

When you start a new thought leadership project, what's the first question you ask?  Do you look at who the project is for? What does it mean to your organization? What the ROI could be?    Today's guest asks the question, "What is universally true about this topic?" Our guest today is Mark Miller , Vice President of High Performance Leadership, Chick-fil-A Inc . and Wall Street Journal Bestsellin...

Storytelling is one of the most powerful ways you can elevate your thought leadership. It can create an emotional connection, convey the need for change, or provide a vision of the future. In this episode, we collect advice from our experts on the various ways a thought leader can utilize the storytelling skill to elevate their content. Adam Zuckerma n is Product Leader, Employee Engagement Softwa...

Consultants often approach clients seeking to answer the question ,  "How can I help you?" What  would happen  if you instead asked ,  "What can  you and I create together,  to solve the problem?" Our guest today is  Jennifer Kenny . Jennifer  is a speaker, technology leader, strategic advisor, and bestselling author of " The Innovation Mindset: A Proven Method to Fuel Performance and Results " Je...

Some thought leaders focus on long form content, like research papers or books.   Others prefer short form media, such as videos and infographics. It's simple: audiences gravitate to formats they prefer.   If you know your audience, you can use this information to get your content in front of them - but what happens when your ideas run into modality barriers? Today, Bill Sherman , host of the Leve...

Healthcare is a serious topic, and it needs great thought leadership to disseminate information swiftly and clearly to those that need it most.  In today's episode, we revisit our conversations with three guests who focus on thought leadership for healthcare organizations. * Our first guest is Jean Accius , who at the time of airing was the Senior Vice-President, Global Thought Leadership and Inte...

Our guest today is Miriam Schulman , a portrait painter who has had her work displayed in galleries and collected internationally. While this might seem like an unlikely guest for a thought leadership podcast, she is also the author of  Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity , host of the  Inspiration Place  podcast and creator of the popular online...

Corporate progress for women is historically slow and filled with systemic biases that have stood for generations.  So how can we raise up a new generation of female leaders capable of overcoming those challenges? Today I'm pleased to be joined by Jenna Fisher – Co-lead of Global Financial Officer Practice at Russell Reynolds Associates , and Wall Street Journal bestselling author with a new book...

People don't easily connect to abstract ideas, we connect to other human beings.  With that in mind, how can a thought leader tell stories that bring your ideas to life? To answer that question I've invited David Hutchens to join me.  David is the CEO of Mythos Global, the home of the Storytelling Leader program. He is also the author of  Story Dash: Find, Develop, & Activate Your Most Valuable Bu...

What does it take to write a book?  Or host a podcast?  Or to get speaking engagements based on your content?   Being a thought leader can be hectic - if you know how to find the audience that needs you most! Today, we've invited the "Human Venn Diagram," Christina Wallace , to share her insights with our listeners. Christina has crafted a career at the intersection of business, technology, and th...

Leaders often think about their legacy, from how they will build it to how it will change the industry for the better. But if others are critical of your great works - when should you consider changing lanes? Today we are joined by CB Bowman , the CEO of Courage Consulting , keynote speaker, host of the podcast Courage to Leap & Lead and now author of  Courage to Leap & to Lead: A Roadmap for Rede...

As a thought leader, you want to see your content actively helping people, not just sitting on a shelf.  But how do you move insight to action? Today,  we're going to talk about the intersection of thought leadership and adult learning. My guest is Manja Horner , the founder of Boost Learning Design , where she helps other big-hearted entrepreneurs make a difference - while growing their businesse...

"Office shock" is the term for an abrupt, unsettling change in where, when, how, and even why we work.  Over the last few years, we have seen an abnormally large number of these events, So how are thought leaders working to be prepared for an uncertain future? To get a better understanding of how to thrive in unpredictable times, I've invited Joseph Press to join me.  Joseph is the Co-Founder of M...

When you've spent decades behind the curtain, building brands and platforms for other thought leaders -   what does it take to step into the spotlight and create your own? Our guest today is Scott Jeffrey Miller , Senior Advisor, Thought Leadership at FranklinCovey , as well as a best-selling author , and host of the hit podcast   On Leadership with Scott Miller . Scott discusses the ups and downs...

Cyber risk and cyber security are very important, and the field is filled with experts.   So how can thought leadership elevate your work in a way that connects with a larger audience? Today our guest is Jeffrey Wheatman , Cyber Risk Evangelist for Black Kite , a company that is disrupting traditional third party risk management practices worldwide by providing cyber security experts with greater...

If you had nearly 30 years of experience building brands like American Airlines and Pepsi,  wouldn't  you  want to share all the great insights you'd developed? Our guest today is Michael Tuggle , the President of Tuggle Creative Inc, Chief Creative Officer of Something Else Strategies, and co-author of The Voice Of The Underdog: How Challenger Brands Create Distinction By Thinking Culture First ....

You're doing research for your thought leadership? Great! But how do you know that you're asking the right questions? Today, we sit down with Mike Ilecki , Vice President of Public Opinion Research and Thought Leadership at Ipsos , a multinational research and consulting firm that delivers reliable information and true understanding of society, markets, and people. People's perception is often the...

Do you think that all you need to be successful is a great idea? Well, think again.   The million-dollar idea is a myth. Even with a great insight in hand, you still have to take it to market and prove it has value. To discuss what it takes to become a success, we've invited Michael McFall , the co-Founder and co-CEO of BIGGBY Coffee . He is also the author of  Grind: A No-Bullshit Approach to Tak...

If you are just closing your eyes and hoping your white paper will go to scale…  You might be going about it the wrong way! Our guest today is Kasey Lobaugh , the Chief Futurist for the Consumer Industry and Principal at Deloitte Consulting, LLP .  As a senior leader, Kasey is working to get people to embrace their ideas and shape the future of their company and industry as a whole. To gain a prof...

Statistics have shown that productivity and results go up when you work with friends.  If you feel you don't have a friend at work, ask yourself the question, "Am I being a friend to others?" Today, I've invited Morag Barrett to discuss why we need friends at work and how her book,  You, Me, We: Why We All Need a Friend at Work (and How to Show Up As One!)  is helping people not only make friends...

In an organization with a large C-suite, dozens of departments, and hundreds of experts, How could you possibly hope to create a unified direction? To better understand how to achieve this feat, I've invited Lynette Jackson , the Head of Communications at Siemens , to join me.  Lynette has a background in journalism, communication, and branding making her the perfect person to help us explore the...

It's hard to create a successful strategy to take a book beyond the consumer market. What can you do to ensure the success of your work? Our guest today is Nick Gray , the Founder and Owner of Museum Hack and the author of The 2-Hour Cocktail Party: How to Build Big Relationships with Small Gatherings , which is the ultimate guide for hosting the perfect party to make friends and network. While Th...

Writing a book can take a year or more, followed by months of planning, strategizing, and launching.  Once the book hits the shelves — What's left? Jeremy Utley is the Director of Executive Educational at Stanford D.school and adjunct professor at Stanford's School of Engineering . Recently Jeremy worked with co-author Perry Klebahn to put their experience into their first book call titled " Ideaf...

Unless you are writing a book with a co-author or ghostwriter, it probably feels like a very lonely task.  But what if you could find a fellowship that provided encouragement and advice? Our guest today is Jeremy Madsen , Operations Manager for BK Authors an author group affiliated with the award–winning publisher Berrett-Koehler .  This group helps authors and publishers bridge the gap to bring b...