Leveraging Thought Leadership

How does the world of thought leadership intersect with the growing technology of AI?   A lot of news stories lately have focused on the use of AI "bots" to answer questions, generate images, or create entire dissertations on a topic.   As the technology grows closer and closer to replicating actual human thinking, we have to ask, "How will AI be used in thought leadership?" To help better underst...

It is important for CEOs to have a personal brand that supports the ir  organizational brand.   That's why smart CEO s  build their personal thought leadership early on, and maintain it throughout their careers.  Today we are joined by Raoul Davis , the Founder, and CEO of Ascendant Group Branding one of the first and most integrated CEO branding firms.  In addition Raoul is the author of Firestar...

Producing consistent thought leadership is hard work!  Thought leaders have to be deeply insightful in addition to a full plate of work, social life, and everything else.  But as the best TL's know, consistent content is the only way to make sure your message gets out there and sticks. To discuss building and maintaining the momentum of thought leadership content, I've invited Verity Craft to join...

Diversity, equity, and inclusion (DEI) are problems that require long term work in order to provide long term impact. So, why do companies keep seeking "quick fixes" and flashy solutions that just won't work? To understand the issues the industry is facing in DEI, and the hard work needed to change organizations, we've invited Lily Zheng to join us. Lily is a Diversity, Equity, and Inclusion speak...

If you expect your book publisher to handle your marketing strategy, you are setting yourself up for disappointment. So what are your other options? Today, we have a pair of authors who have written 16 books between them, and they're here to help our audience better understand the world of publishing and marketing, and how to create a well-rounded platform for add-on offerings. Lee J. Colan is an...

The best and biggest ventures start by having a dream, and taking risks.  Knowing when to keep your feet on the ground, and when to make a leap of faith, is a critical skill.   But how do you know when it's time to jump? Our guest on today's podcast is Luke Battye , the founder of Sprint Valley , a change consultancy that helps teams enact their vision, navigate risks, and make bolder moves! In a...

As a consultant, Bill Sherman has had the privilege of working with countless incredible thought leaders over the past twenty years, helping them elevate their ideas.  That work has given him the insight to create the Four Elements, a framework for thought leadership that helps sharpen thinking and communicate ideas effectively.   The first element is  Ideas.  Ideas are the building blocks of thou...

How do you take a personality trait that many might consider a setback, and turn it into a multi-faceted business? My guest today is Marcel Wijermars , the founder of  Introverted Leadership   and keynote speaker for the well-known speech, "The Introvert Way to Create a Life of Abundance." Years ago, Marcel realized his introverted nature was having a negative impact on his professional life. He h...

Imagine running a $100,000,000 company that produces airline magazines. Great, right? But then came the Covid era in 2020. When the world literally brings your company to a standstill, how do you move forward? Today, I'm talking with Simon Leslie , the co-founder and CEO of Ink Global , a media company that connects brands with global audiences. Simon is also the author of several books, including...

Your main goal as a thought leader is to get your insights into the world.   But if your communication doesn't live up to its message, then your thought leadership will gather dust on a shelf  To offer insights that elevate your communication, I've invited Emmy Award winning Journalist Jane Hanson to join me for today's podcast. In addition to being a journalist, Jane is a coach with thirty years...

What is a model? How can you make one? How do you know if it is useful and what is a validated model? Statistician George P. Box once said, "All models are wrong, but some of them are useful."    Models give us ways to depict how our insights relate to one another, and create structure that can be supported by statistical data – validating and confirming your ideas. Today, we take a deep dive into...

Have you ever thought about writing a book to codify what your business does, and what it stands for?  And once you do, how long should you work to promote that book after it hits the shelves? To discuss these questions and more, I've invited Becky Robinson to join me for this episode of Leveraging Thought Leadership. Becky is the Founder and CEO of Weaving Influence where she works with business...

Why do people buy?  Does it come down to price and features, or are our purchasing habits driven by deeper needs? To better understand consumers ,  and how to successfully influence the ir purchasings,  I've invited Kathy Risch to join me  on our podcast . Kathy is the Senior Vice President, Shopper Insights & Thought Leadership at Acosta , where they provide sales, marketing, and commercial solut...

Can your insights literally change people's lives? That's great! But how do you make sure everyone hears what you have to say? My guest today is Stacy Mayer , a consultant and coach who works with women seeking to get promoted into higher level leadership positions. Stacy talks about her book,  Promotions Made Easy: A Step-by-Step Guide to the Executive Suite ,  from the process of writing, to the...

At one time the undisputed best embodiment of a set of ideas was a book.  It was the clear winner, but is that still true? To explore today's best mediums for written media, we've turned to five-time New York Times bestselling author Dan Pink . Dan has worked as a writer for politicians and the government before going out on his own to write seven books about business, work, creativity, and behavi...

What does it take to put a great idea out into the world - and see it grow? When you have an idea that can potentially help millions, you have to be ready for the challenges that come along with trying to spread the word. Our guest today is Dr. Richard Safeer , the Chief Medical Director, Employee Health and Well-Being at Johns Hopkins Medicine . On January 19th, 2023 his first book,  Cure for the...

Happy New Year! This episode showcases the best of our 2022 podcast. Listen in to hear some great insights from four amazing guests: Kelly Wright  is the Founder of Culture Driven Sales which helps companies create exceptional cultures. She is also the President and COO of Gong , a company that analyses customer facing interactions to deliver the insights needed to close more deals. Kelly helps us...

As we move into the New Year, we like to stop and look back at a few of the wonderful guests we've had the pleasure of talking with during the year.  We hope you'll take a moment to really internalize their great advice! Art Kleiner is the Editor in Chief and Principal at Kleiner Powell International (KPI) . In addition, he's an author and editorial consultant for influential thought leadership. A...

Thought leadership creates real results - but measuring them can be difficult, especially in the short-term. But smart thought leaders know: it's the long-term results that really change the game! Dorie Clark has been twice named one of the Top 50 Business Thinkers in the World by Thinkers50, and the #1 Communication Coach in the World by the Marshall Goldsmith Leading Global Coaches Awards. She's...

For decades, businesses have used a "command and control" method of leadership, a top-down authoritative approach that gives privilege and power only to senior management.    Today, finding and retaining talent is harder than ever.  So why do so many businesses continue to use this outdated style? To examine the changing landscape of leadership I've invited one of the foremost experts on trust and...

Our world is filled with a massive amount of content that demands attention.   How do you package your thought leadership in a way that is worthy of your audience's time? In order to explore ways to create sustainable thought leadership I've invited Christopher Fox to join me.  Chris is the founder and managing partner of Syncresis , which focuses on thought leadership for financial innovators: ba...

Many professionals end up in a career that might not represent their passion or the bigger purpose they might want out of life. So what do you do then? To explore how to discover your purpose and find the ambition to go from idea to reality, I've invited Sam Seidel and Olatunde Sobomehin to share their thoughts with us.  Sam Seidel is the Director of Strategy and Research at the  Stanford d.school...

Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? In this episode, we sit down with Winston Henderson , Founder of ICAD Marketing and ICAD Equip . Winston has worked in both sales and marketing in the past, and now focuses on revenue alignment, and using thought leadership to bring sales and marketing together as...

Creativity. Invention. Collaboration. Three skills that are at the heart of design, and the center of great thought leadership.   Many people narrowly define "designing," whittling it down to simple artistic talent; drawing, painting, or other traditional crafts. But design is a huge world of possibility, covering thousands of mediums and a fantastic variety of skills that drive creativity, spark...

It's certain that thought leadership brings great value to an organization, but how do you calculate the actual ROI of your thought leadership investment? To demystify the ROI of thought leadership, I've invited Cindy Anderson and Anthony Marshall to join me for a discussion. Cindy Anderson is the Global Lead for Thought Leadership Engagement and Eminence, and Anthony Marshall is the Senior Resear...