Leveraging Thought Leadership

One host is good but two are better! On this episode, Leveraging Thought Leadership's hosts, Peter Winick and Bill Sherman, get together to share their insights about organizational thought leadership, institutionalizing it across an organization, and how it can create authentic relationships and increase audience loyalty. There's no straightforward way to stand up a thought leadership function or...

In a world filled with so many voices, how do you distinguish yourself, and show your value? By sharing your ideas freely, and bringing the audience to you! In today's episode, I've invited Malcolm Hawker to join me for a discussion around the value of sharing thought leadership insights outside of the traditional advisory paywall. Malcolm is the Head of Data Strategy for Profisee Software , where...

Does your thought leadership content focus on hyping your organization or brand,  or are you weaving stories where your audience can picture themselves as the hero? If the second option isn't your answer - you may be doing it wrong! Thought leadership can ensure you connect with the right audience in a meaningful way. Focusing on your audience and creating content that forges a genuine connection...

Most people think that once you've hit the big role at your company, it's smooth sailing. The reality is far different.   C-suite positions often have hardships, and many executives deal with a lot of stress and difficulty in their job. Once you stop and realize that corporate life isn't fulfilling for you, how do you move on? On this episode, Jennie Blumenthal , founder and CEO of Corporate Rehab...

When launching a startup, there's a lot to think about.   Product, investors, marketing. But what about thought leadership?  Should entrepreneurs consider making thought leadership a priority early in their venture? Thought leadership plays an important role in startups, and our guest on this episode, Eric Youngstrom , is just the person to tell us why. Eric is the Founder and CEO of Onramp Funds...

Creating an organizational assessment isn't as simple as you might think. It's more than a list of questions with multiple-choice answers like you might find in a magazine's "personality quiz."   Reliable assessments take careful research, which must be validated in order to prove the results are accurate and actionable. To discuss the intricacies of creating strong thought leadership assessments,...

It is rare that thought leadership content is well formed and well supported the moment it's born out of inspiration.  How can you polish your content, and tighten up the message, to best connect with the audience you are looking to reach? Today our guests Jerome Pagani and Craig Joseph join us to share how they collaborate to strengthen each other's content and even add levity to serious topics t...

When we were young, we all thought we knew what life would be like when we grew up. Most of us were way off! Life is about more than preconceived notions and expectations. At some point, the steps we take should be a conscious choice, not simply a matter of following the "traditional path." It's important to change our societal expectations as our culture, lifestyle, and technology move forward. T...

Too often when faced with a problem we rush to find a single solution – something safe, based on solutions we already know.  These comfortable answers are nice, but what if you could create an opportunity to not only solve the problem, but excel? Jeremy Utley and Perry Klebahn are the co-authors of  Ideaflow: The Only Business Metric that Matters . It is a book that explores how you and your team...

Many professionals realize that a published book is a great business card – but is anyone actually reading it?  Does your book have an impact? Today, we discuss the journey of publishing, marketing, and building a full business model from a book. To share their insights on that topic, we've invited two great guests that have the publishing process down pat. Rita Gunther McGrath is a highly regarde...

At any given time 95% of customers are not in a buying cycle.  With that in mind, how can we stay prepared for the "purchasing 5%"? Sales has seen huge changes in the last 20 years. To better understand what's happening, I've invited Michelle J Raymond to join me on today's podcast. Michelle is the Founder and B2B LinkedIn Strategist at  The Good Trading Co. ,  which provides LinkedIn strategies,...

s your organization evolving with the needs of its culture, or are you stuck in a mindset that no longer serves your business or its employees? Our guest today is Eboni Adams Monk , the Vice President of Marketing and Commercial Excellence at Trinseo , a specialty material solutions provider that partners with companies to bring ideas to life in an imaginative, smart and sustainable manner. She is...

There are two major challenges thought leadership practitioners face  when they sit down to codify their ideas: Too many ideas, and A big, blank page.   Sitting down to codify your content can feel like a daunting task. You've got tons of insights - but when you're staring at that first page, everything freezes up. Where do you even start?   To learn how to gather your insights, map them out, and...

The principles of Green Chemistry have been widely accepted, but are not widely adopted.  With solutions for sustainable and profitable innovation available, where is the disconnect between these principles and their use? Our guest on this episode is Urvashi Bhatnagar , Vice President of Business Development for Healthcare at Genpact , a global professional service firm that transforms industries....

Now that publishing is easier and openly available, we see more books hitting the market than ever before.  With that in mind, how can you elevate your book and create a roadmap that leads clients to you and your offerings? Today, I invite two seasoned experts to share their experience with publishing, and the tools they used to move their audience up the product ladder. * Andy Paul is the author...

When businesses talk about "making a pivot," it's often thought of as something that must happen quickly and with great impact. The reality is – a successful pivot is often anything but quick, and true impact can be difficult to implement. Who better to discuss bringing big changes to organizations than the "Pivot Catalyst," Lori Michele Leavitt ! Lori is the founder and President of Abridge Corp,...

When most hear the word scale they'll think of a kitchen or bathroom scale - a tool for measuring. When it comes to thought leadership, what does "reaching scale" mean? How can you measure it, and how can you achieve it? In this special episode, I'm are going to invite a few unusual guests: frameworks and models.  These models define scale, measure methods of distributing content, and find ways to...

How do you connect a high-profile brand with its best audience? Through great storytelling! Liz Brunner is the Founder and CEO of Brunner Communications, assisting high-profile individuals and organizations in developing powerful, meaningful, and desirable brand identities.  She is also the Founder of Brunner Academy of Online Learning , and the author of  Dare to Own You: Taking Your Authenticity...

There are a lot of hard-working thought leadership practitioners in the non-profit sector! What's it like to face the challenge of communicating complicated, multi-generational problems to a global audience? We're glad you asked!   To better understand the role thought leadership plays at established non-profits, I've invited Meghan Quinn , Director of Thought Leadership at Habitat for Humanity In...

During the last two years, speakers, consultants, and thought leaders have moved their presentations from in-person formats into relatively unknown digital space. Now, as we settle back into a face-to-face workplace, we look back and consider the lessons learned from online experiences. What would a new, hybrid style look like? What better way to investigate these topics than to talk with two doct...

In thought leadership, which comes first: the brand or the people?   It's not a chicken-and-egg situation! The answer is always people.  You inspire and invest in your employees, and the word spreads.  Those people act as ambassadors for the brand, building a strong org reputation — and that brings in customers. In order to understand where this power cycle starts, I've invited   Zoe Bermant , the...

When it comes to the  " higher  purpose "  of your brand or organization ,  how much control do you have on either versus the values customers will place on them? Today we will examine the impact COVID has had on how consumers see brands and the value we place on them. To get a better understanding I've invited  Dr. Martina Obert to join me.  Martina is the CEO of  Meaning Globa l ,   an expert st...

An interview with Ryan McCarty and Mark Goulston that originally aired on January 26th, 2021, as part of Leveraging Thought Leadership Live on LinkedIn. How do you use thought leadership? Some thought leaders use it to build a brand, or to share an idea.  My guests today come from a background of service, and they use thought leadership to help people find purpose and hope. Ryan McCarty is a keyno...

The words power, politics, and leverage typically have a negative connotation.  They bring to mind times when good people have been oppressed and mistreated.   But what if you could leverage power and politics ethically? Michael Wenderoth is a speaker and executive coach who works one on one with leaders and executive teams, inspiring and teaching them to ethically leverage power and politics to g...

Our guest today is Michael Gallagher , Founder and CEO of The Stevie® Awards – the world's premier business awards. He's also the co-founder of ImageShield , a web based program that helps protect images from unauthorized use. Today, Michael tells us why he founded The Stevie® Awards, and how it has grown from its origins among The American Business Awards® to include eight award categories each w...