Leveraging Thought Leadership

Do you know why you choose one brand over another?   Traditional market research focuses on what people are buying. They study the number of items sold, where they're sold, and how those numbers are shifting. But traditional research doesn't tell you why people are acting in a certain way. That's where human insight comes in! To understand the best way to merge human insight with market data, I've...

If you thought a global pandemic would dim the lights of customer service - you thought wrong!   Customers still want answers to questions, friendly assistance, and solutions for their problems. But one thing is changing: the way we deliver answers and solutions.   To take a deeper look at the customer experience, and how employee satisfaction relates to it, I've invited two good friends to join m...

Thought Leadership sits at different positions in different companies. It can be bucketed with research, content marketing, or even brand building. Given those options, how can you ensure all divisions are aligned in the story an organization's thought leadership is telling and the brand it is building? To examine how to achieve a harmonious alignment, I've invited Ginger Conlon to join me for a c...

Did you know that m ore than 50% of executives  struggle to feel  satisf ied with their work?   It's important to have a  sense of purpose  around your job; the feeling that you've contributed, that you're respected, and that your work matters. Today ,   I'm speaking with   Gene Rice ,  the Founder and CEO of Rice Cohen International ,  which provides executive search and consulting services to a...

How does a public speaker deliver a message without a stage?   Speaking events screeched to a halt when the pandemic put an indefinite stop to in person events. To find out how speakers moved forward, we've invited Mitch Joel , the Co-Founder of ThinkersOne to chat with us about the future of the speaking industry. Mitch is a visionary, digital expert, community leader, and author of  Six Pixels o...

Is happiness something that comes naturally to some people? Can it be measured and taught? In order to answer these questions I've invited the Happiness Strategies Monique Rhodes to join me. Monique is the CEO of One People Productions and her mission in life is to lead you toward a lifetime of happiness.  To accomplish that, she combines teachings with powerful, habit-changing exercises. Monique...

How do you best showcase your organization's depth of expertise?  Have you ever thought about the way thought leadership intersects with the executive search? Many organizations encourage broad diversity, and during executive search periods, they want to showcase and bolster that practice. But how do you demonstrate it to your target audience? Today, I've invited Louis Montgomery Jr ., Partner, Pr...

How do you help a client integrate research into their thought leadership, and what are the benefits?   Enterprise software can be a complicated story to tell. To explore ways to humanize a complex brand or product, I've invited Denise Broady to share her expertise in research, thought leadership, and consulting. Denise is the Chief Marketing Officer at  Appian Corporation ,  helping clients build...

When it comes to thought leadership, every corporation needs people that are building new ideas, sharing new insights - in essence, creating new maps to move things forward!   But it's not just about the "map makers." It's also about the "expedition leaders," people who can share those ideas and insights, and bring others onboard - even if they didn't create the maps themselves. To discuss "map ma...

How many new skills did you learn during the pandemic?   The lack of face-to-face meetings required everyone to adapt, and for many, that included the ability to build connections and community online. To discuss the skills and adaptations we all needed to update our lives to fit the new modality, I've invited two good friends to join me in a chat. Nadia Bilchik is the President of  Greater Impact...

What is the relationship between thought leadership and entrepreneurship?    Both  are  forward-thinking problem solvers  who know that  passion  and vision can take you far! To dig deeper into  the ways  these two paths intersect ,  we sit down with Mary Cronin , a research professor at Boston College . She's also the  Founder and President of  4Q Catalyst LLC ,  a business advisory firm that pro...

What does it take to become a game-changer in your industry? We are constantly bombarded with products and brands seeking our attention and money . H ow  can  thought leadership help your brand stand out? Today ,  we are joined by Karen Hold ,  the founder of Experience Labs and co-author of  Experiencing Design: The Innovator's Journey .  Karen's mission is to build creative capacity in individua...

Your org's thought leadership illuminates a highly technical field. So how do you make it accessible to a broad audience?   In technical fields like A.I., it can be hard to clearly communicate your organizational insights in a manner that your audience can grasp.  In order to make technical insights accessible, you have to get out of your bubble and into the mindset of your audience! Our guest tod...

What does a successful entrepreneur do for their second act? Most entrepreneurs work hard to create a prosperous business, perhaps even with the intent of selling it and making an exit. For those who succeed, the next question is  — now, what? Do you start a new business and begin the cycle again? And how do you give back to those who helped you reach success? Today, I sit down with Jay Steinfeld...

A single keynote  won't i ncite change , but it can start the ball rolling .  C ompanies are starting to  demand  programs that take  a  keynote 's lessons deeper, investing resources in building  long term relationship s with thought leadership . To discuss  the way  keynote speaking  has changed  since the onset of COVID-19 ,  I've invited two of the best  speakers  in the business to share  the...

While many things in Thought Leadership have changed over the years, one constant is the appreciation of a great subject matter expert. But how do we find those experts? To examine modern methods of developing a reputation and gaining the trust of your audience, we've invited Kevin Eikenberry , Chief Potential Officer at  The Kevin Eikenberry  Group,  a leadership and learning consulting company....

In rural communities, there are many would-be entrepreneurs with big ideas.  Can you imagine how much change for good would happen if every entrepreneur could bring their dreams to life? In order to better understand the role thought leadership can play in reaching entrepreneurs, we're sitting down with Andrew Button , Founder and CEO of  Mashup Labs .  He's helping rural entrepreneurs grow their...

You've got big ideas that you know could help people. But it's hard to articulate that insight as an actionable plan for business partners, clients, and investors.  So, how do you move forward? Today, we're sitting down with Tamsen Webster , a TedX speaker and author of the new book   Find Your Red Thread: Make Your Big Ideas Irresistible .  In her insightful text, Tamsen codifies her method, and...

Imagine being 18, and standing on the doorstep of a monastery in the Himalayas, believing you are there to help the monks speak better English — to find out they do not speak any English at all. Could you teach the language, using only body language and tone of voice? This is the actual story of our guest Richard Newman , and the beginning of his fascinating journey into the lessons of non-verbal...

An interview with Waldo Waldman & Freddie Ravel that originally aired on November 3rd, 2021, as part of Leveraging Thought Leadership Live on LinkedIn. In March of 2020, the keynote speaking business came to a grinding halt.   Before Covid-19, many speakers were predicting a record-breaking year for events and conventions. During the pandemic's height, speakers and live workshops went on hiatus, h...

How soon should a startup start thinking about using thought leadership?    Startups usually focus on customer acquisition, building their brand, and traditional marketing, believing that thought leadership is something that would be nice to have down the road —but not a must-have out of the gate. Turns out, that's not the best way to forge a business. Investing in thought leadership early can pro...

Why do so many business owners spend time creating strategy, only to put it on the shelf?   Strategies can't help your business grow unless they've been fully integrated into the decision-making process, and are part of the daily running of the business. Without a strategy, time is wasted, teams are out of alignment, and vital revenue is lost or misspent. So what's happening? Today we sit down wit...

Working with a ghostwriter can be confusing and complex. In this episode, we are joined by an expert in each of these fields, to help thought leadership practitioners get a better grasp of the possibilities. Dan Gerstein is the founder and CEO of  Gotham Ghostwriters ,  where he uses his talents to connect authors with speakers looking for help, focusing on matching both people's needs and persona...

To celebrate our 400th episode, our two hosts Peter Winick and Bill Sherman disperse insights they've gained having spoken to hundreds of thought leaders over decades of working in the field. We start with a look at the widely varied paths to thought leadership. There are no schools, no set career path to follow to become a thought leader. Unlike becoming a doctor or lawyer, thought leadership is...

How do you bring thought leadership online in a quickly growing organization?  It's a task that can be easily over-complicated, adding more spinning plates to employees who already have their hands full. So how do you make it work? We've invited Eric Dates , the Director, Growth Marketing at  Ncontracts , a software firm providing risk management and compliance to a rapidly expanding customer base...