Leveraging Thought Leadership

If you are having trouble with the content for you book you might have to switch how you look at it from writing the book you want to writing the book people will want to read. Peter welcomes Denise Lee Yohn, brand building expert and author of "Fusion" and "What Great Brands Do".  Together they discuss the mental and financial burden of getting a book published.  Finding the angle to write the bo...

Advertising is there to prop up brands that are not doing that well.  Really good brands don't need advertising. Aaron Keller, CEO of Capsule and author of "The Physics of Brand" shares why advertising is the tax you pay for not being interesting.  Why you need to have a passion for the content you create.  What you need to write a good book.  And if writing media a few hours a week can have a not...

A good use of soft skills can make up more than 50% of what drives performance. Nathan Regier,CEO of Next Element and author of "Conflict without Causalities" joins Peter to discuss the changes in the corporate space, switching sales models, and the slow train of effects that take place after your book is published.

Having a coach is a must have for any senior executive who is ambitious to really leverage themselves and leverage the team they have.    John Murphy, executive coach and owner of John Murphy International joins Peter to share the power of having a coach, how you can tell if a client is going to be a good fit,and why you need to be the walking embodiment of of the values that are core to your orga...

When faced with adversity you need to be accountable for what happened but also look for the lesson to be learned from it. James Kelley, a professor at United Arab Emirates University and author of "The Crucible's Gift" shares his knowledge on how those who can embrace their adversity thrive better as a leader.   Together James and Peter discuss building digital content and how you can set yoursel...

When delivering content you need to energize the learners who will go out and leverage their strengths and build relationships based on the content.    Vicki Halsey, Vice President of Applied Learning at The Ken Blanchard Companies and author of "The Hamster Revolution" and "Brilliance by Design" joins Peter to share why teachers should only spend 30% of their time speaking and 70% of the time lis...

When starting out as an author it can be a good idea to reach out to other authors for tips on getting started.    Amy Radin, Marketing and Innovation expert and author of "The Change Makers Playbook" joins Peter to discuss the process of writing her first book and what she learned along the way.    In addition they share their knowledge on marketing, pricing, and content development in this must...

In the past the initial marketing push for your book came from the publisher.  Now you have to create your own marketing campaign.  Barbara Cave Henricks, Founder of Cave Henricks Communications and author of "Mastering the New Media Landscape" gives us her expertise on the mistakes people make launching their book, how your should prepare now for the book you might write in the future, and how to...

In the content business there are only three ways to make more money.  Do more of what you are doing.  Do more of what you are doing at a higher price point.  Or digitise and scale your content.    Jackie Woodside, radio and TV personality, Tedx speaker and author of "Calming the Chaos" and "Time for Change" joins Peter to discuss expanding her profits, getting better traction in the market place,...

What makes a healthy business tick?  Why do some businesses get off track, fall out of line and have missteps that become patterns?    Guy Pierce Bell, author of "Unlearning Leadership" and accidental Thought Leader joins Peter to discuss how to keep your business healthy, where innovation happens, and how to prepare after you've booked a speaking engagement.   If you want a better understanding o...

What does it mean to be a modern elder?  And do you need one in your workplace?  Or are you one already?   Chip Conley, Founder of the Modern Elder Academy, Head of Global Hospitality and Strategy at Airbnb and author of " Emotional Equations", "Peak", and his newest book "Wisdom at Work" joins Peter to discuss the concept of a Modern Elder, how age diversity is important in the work place, tips f...

What does it take in terms of managing yourself, leveraging your team, and engaging your colleagues for leaders to be fully at their best?    Scott Eblin, President of the Eblin Group and author of "The Next Level" and "Overworked and Overwhelmed" joins Peter to discuss how a book can be one channel for a set of ideas but can become the foundation for your entire business for years to come.  

People tend to learn differently today than they did in the past. How do content providers cater to the new generation to ensure what they put out is digestible by today's market?    Lisa Nirell,  founder of Energize Growth and author of "The Mindful Marketer" and "Energize Growth Now" discusses how to make your content for various modalities, the benefits of partnering with LinkedIn, and the powe...

As you progress through your journey as a Thought Leader you always have to be willing to learn and unlearn.  As times change what once worked may no longer work and being able to grow and change is key. Holly G. Green, CEO of The Human Factor and author of "Using Your Brain to Win" shares her advice on how she has kept up with the changes in the content space, how writing, speaking and consulting...

When starting out if you don't have a large network, affiliate with others who are further along to leverage their contacts. Jim Jubelirer, of Jubelirer Results Group and co-author of "Mastering the Art of Success" joins Peter to talk about his time as a Thought Leader and how he affiliated to move further along.  Together they share advice on networking, finding your audience, and why you need to...

One simple philosophy for success as a consultant is Be Helpful.  Don't make it about selling more tomorrow.  You have to genuinely help and be clear about what help you can give. Thomas Barta primer marketing leadership expert and author of "The 12 Powers of a Marketing Leader" sits down with Peter to help our listeners with advise on marketing, being distinctive, and how keynote speaking can be...

How do you go from being really good as an investor to developing processes and methodologies that are teachable?   This week Mark Kenney, founder of Think Multifamily and seasoned real estate investor joins us to shares his journey from investor to content producer running webinars and multi-day events helping others find their way in the multifamily investor scene.   If you are curious about wha...

In your first year of consulting you might find yourself doing anything to pay the bills all the while figuring out what niche you want to specialise in and what areas you do not want to work in. Dan Hawkins President of Summit Leadership Partners shares his journey from corporate America to the other side of the fence.  Peter and Dan discuss the importance of a consistent and ongoing online prese...

Publishing books sometimes isn't about making money.  It can be about building credibility, making your brand, and having resources to give to clients Erika Andersen, Founding partner of Proteus International and author of "Be Bad First" shares her insight on how the publishing landscape has changed, the benefits of getting a book published beyond sales, and how to make sure you have a successful...

Do you have a blog?  Or are you thinking about starting one?  If so you have to have consistency in your posting schedule and write in a manner that reaches a wider audience than you might be used to writing for.   This week Dayne Shuda, owner of Ghost Blog Writers, joins us to give some great advise about how to have a successful blog and what you can expect if you go with hiring a ghost writer t...

Of all the challenges and problems we see in the work world how can we address those through being more effective leading self, leading others, and leading the organization. Jan Rutherford, founder of Self Reliant Leadership and author of "The Littlest Green Beret" guides us through his experience of teaching in the military at age 19 to running his own company taking top level executives and vete...

The most important thing as a Thought Leaders is to be generous with your thoughts and to be generous with your help. Lee Caraher, President of Double Forte and author of "Millennials & Management"  is generous with her help today sharing her experience dealing with Millennials in the work place, having a book deal dropped into her lap, and why you need to own your own content space.   If you have...

If you are looking to be a guest on a podcast what are the things you should be aware of and look for.  If you are going to host your own podcast it should not only tell the audience what you do, but what you are an expert at. This week we get meta with out guest Matt Johnson, host of the "YouX" podcast and Founder / CEO of Pursuing Results.  Matt shares a bit of his expertise in using podcasting...

Building brand equity can take a really long time and you have to be patient. If you do it right it will pay off! Christopher Watters, CEO of Christopher Watters International Realty and co-author of "The Million Dollar Real Estate Team" takes us in a different direction this week.  Listen in to learn how a real estate agent doing 50x the business of an average agent formed a methodology to teach...

The internet has changed a lot in the Thought Leader world.  The content creation cycle is a lot faster than it used to be and you can no longer just be a speaker or an author.  Something that has not changed is you have to know what you stand for. Cathy Paper, Founder of RockPaperStar and expert in strategic assessment and coaching, joins us to share her experience in helping people develop their...