Leveraging Thought Leadership

Writing a book is hard, but selling a book is even harder.  You can make that task easier by hiring a good PR person but how will you know if the fit is right?  What questions should you ask?  What is the publishing house going to do for you?  These are all important questions but what do the right answers look like? Our guest Tess Woods is an entrepreneurial leader with 20+ years of experience in...

When building your Avatar you need to discover what motivates them, what inspires them, what are they worried about, and what is the biggest problem in their environment .   Our guest Anton Gunn , is a keynote speaker, the number one authority on presidential leadership in the healthcare environment, and author of " The Presidential Principles " and " The Audacity of Leadership ".   Anton and Pete...

When you start thinking about your book, when you put pen to paper, you should already be thinking about target market and publishing pathways.   Naren Aryal, CEO of Mascot Books and Amplify Publishing and author of " How to Sell a Crapload of Books " sits down with Peter to share his expertise in the fastest growing publishing method: Hybrid!   They share what potential authors should be thinking...

When it comes to marketing you can't just copy what others are doing.  You need to put it through the filter of "what would mine tribe think?" Our guest Heather Dominick, founder and leader of the Highly Sensitive Entrepreneur at A Course In Business Miracles tells us how she transitioned from being a High School drama teacher to leading a movement for an underserved group of entrepreneurs.     He...

In an era when everyone can be their own publisher, how to get your get message above the noise?  Are you articulating what you are passionate about in a way that your audience can understand and relate?   Kevin W. McCarthy, Chief Leadership Officer of On Purpose Partners and author of " On Purpose Person ", " On Purpose Business Person " and " Chief Leadership Officer " joins Peter to discuss fin...

Finding the funds for your start up can be a challenge, but the secret is there is no shortage of money or people looking to invest.  You just have to know where to look and what they are looking for.   Judy Robinett , author of " Crack the Funding Code " and " How to be a Power Connector " introduces us to the world of crowd funding and angel investors who might be the solution to your money trou...

When starting your brand you have to think a lot about what will make it unique and different.  How will you position your brand?  Will you stay focused on a narrow scope or attempt to go broader?     Kristi Faulkner, President of Women Kind and contributor to Forbes.com joins us to talk about her journey specializing in comprehensive and strategic marketing to the largest spending group... women!...

A common issue people struggle with is time management.  How do you find the time to do your job well and still spend time with your friends and family?   Author of " Always Growing " and " Getting To It " Jones Loflin joins us to share his "3P Approach";  Powerful Ideas, Practical Solutions, and a Personal Approach.  Jones shares his experience as a speaker and trainer.  The importance of rekindl...

How do you go from being a major player in the tech industry to owner of a lifestyle based water company?  It's an amazing journey and Kara tells us how and why she did it.   Kara Goldin , Founder and CEO of Hint Inc a San Francisco based healthy lifestyle company specializing in flavored water is our guest.  She shares with Peter her transition from technology to water, how you can compete with t...

Do you feel stuck in your career? Like you could be making more money, spending more time with family, and feeling more fulfilled? It is a problem many people face and one our guest knows a lot about.   Andy Craig, a speaker and trainer helps people find their purpose while dealing with adversity and frustrations.  Andy shares his journey finding his passion and not being afraid, while finding his...

When the old methods of leadership no longer work what do you do?  Are the old practices so ingrained in your business that you can not see they are out of date?  Outdated systems and methods are just a few of the reasons big companies fail and disappear. Marcia Daszko , is catalyst for strategic leadership, transformation and innovation and the author of " Pivot, Disrupt, Transform ".  Marcia sha...

Today's method of training is moving more towards online courses.  Are the skills needed to speak in person the same as those needed for a successful webinar?   Jill Schiefelbein, owner of the  Dynamic Communicator and author of " Dynamic Communication " discusses how she moved from being an educator to pioneering the webinar scene.  She shares the skills needed and challenges you'll face hosting...

We get a different perspective on Thought Leadership this episode by talking to a medical doctor.   Dr. David Katz , Founding Director of Yale-Griffin Prevention Research Center , Founder and President of True Health Initiative and Author of " The Truth About Food " shares how he became a doctor and ultimately an influencer for a healthier life.     The choices David makes as a health practitioner...

What are the building blocks of an effective business?  Do you just need to know your content?  Or do you also have to put your heart and soul into it?   Daniel Pink , New York Times bestselling author of " When: The Scientific Secrets of Perfect Timing " and " To Sell is Human " is our guest.     Daniel and Peter delve into the cyclical nature of business books, book agents, publishing, and what...

Connecting your brand with Gen Z can be a difficult task.  How do you speak to the market with authenticity and relevance?   Gregg L. Witt, Senior Brand Builder/Marketing Strategist at the  Think WithWitt  and author of  "The Gen Z Frequency,"  shares his years of experience as a "youth-brand" strategist. He opens up about his experiences, and gives tips to help your brand reach tweens, teens, and...

With technology the world is a different place, but there are basics of selling that will never change. Our guest is Jack Daly , a leading sales speaker with more than 30 years of experience and author of Best Selling books " Hyper Sales Growth " and " The Sales Playbook ".  Jack and Peter talking about finding clarity for yourself, using leverage to get more business, and the need for assistants....

What does it take for you to be considered trust worthy?  It's a function of two major factors expertise and empathy.   Jim Karrh, C onsultant, Speaker, Coach and author of the book " Managing the Message " coming later this year is our guest this week.  He shares with us the importance of building trust, crafting the right message, and the value of writing a book.   You can learn more from Jim on...

Taking your book to market comes with many decisions people won't considered until after the book is written. Have you clearly defined your audience? Do you seek a traditional publisher or self publish?     Our guest Allison Shapira, CEO of Global Public Speaking and author of "Speak with Impact" gives us her insight on getting her book published, pricing vs value, and how success comes from build...

As you get a calling deep in your soul to do what matters to you take the opportunity if it feels right.  Even if you don't know what you are doing because you will learn along the way. Our guest Jody B. Miller , CEO of C2C Executive Search & Strategic Management  and best selling author of " From Drift to Shift " introduces us to the MISOGI Method and why being happy with who you are is important...

When seeking a way to connect with your audience it is often your own personal story that has the greatest impact. We connect with our guest Anthony Davenport, CEO of Regal Credit Management and author o f " Your Score: Understanding, Controlling, and Protecting your Credit Score " on his journey from loan officer to CEO, author, and speaker.   Anthony shares with us his journey getting published,...

How do you go about strategically selecting speaking engagements that you can turn into something more after the event?    Michael Landers, Principle of Culture Crossing and author of the book "Culture Crossing" is our guest.  Michael shares his experience on having a successful speaking engagement, navigating the awkward conversation of budgets, and the need for consistency in both performance an...

Today's world is about facilitation, you need to figure out how to facilitate meaningful conversation and allow people to feel heard and understood.    Our guest Lynda McNutt-Foster, CEO of Cortex Leadership Consulting and author of "Time Mastery" and "4 Keys to More Effective Leadership" shares her expertise as a coach and speaker.   Lynda and Peter discuss how to deal with rainmakers, learning t...

When you are able to build relevant business content, truly intellectually simulating ideas on top of great platform skills then you can really get noticed in the world of speaking. On this episode our guest is Juliet Funt, CEO of WhiteSpace at Work and premier keynote speaker.  Peter and Juliet discuss the move from keynote speaking to a scaleable business, the differences between working with mi...

There are 3 levels to honesty.  And when leaders align all three levels within themselves and their organizations that is when they truly dominate their industry. Our guest is Peter Kozodoy, Chief Strategy Officer for GEM Advertising and author of "Honest to Greatness".  The Peter's discuss entrepreneurship, why you need to be brutally honest and how your identity is your company.   If we're not l...

Almost everyone is on social media these days but as a Thought Leaders what are the do's and do not of using social media?   We welcome Karen Yankovich, President of Up Level Media and host of the podcast "Good Girls get Rich".  Karen shares her expertise on social media and how it is about the conversation and not just throwing out content.     Peter and Karen tackle some of the etiquette for suc...