Leveraging Thought Leadership

Writing your book is only 10% of the effort.  The other 90% comes from how you market it, package it, the platform you put it on, and the connectivity you have with your audience.   This week Robert "Dusty" Staub founder and CEO of Staub Leadership and author of "The Heart of Leadership" and The Seven Acts of Courage" joins us to talk about how the publishing landscape has changed over the last 20...

As a Thought Leader you might feel like you have content that can help everyone.  But few have the money to market everyone.  The key is to find your niche and market to them! This week Naphtali Hoff, a successful coach at Impactful Coaching & Consulting and author of "Becoming the New Boss" sits down to discuss his methods for content creation, publishing strategy, and how he went about finding h...

As a speaker you have to have clarity of purpose and your purpose is to attract clients.  You have to know how you can leverage your speaking engagements into truly becoming a business. This week Dave Lorenzo, speaker, business strategy consultant and author of "The 60 Second Sale" joins us to dispense some hard truths that other might not tell you.  The information you need to hear is: speaking i...

There are a lot of ways for a Thought Leader to get paid.  Write, speak, advise, building, and training are just some.  How can you know which direction to turn your focus?  How will you know what the market wants from you? Tim Sanders, CEO of Deeper Media Research and author of New York Times Bestselling book "Love is a Killer App" has done it all during his career.  Today he sits down with Peter...

Too often the work place is not considered somewhere the front line employee can make a difference or feel like they are part of something bigger.   How can you inspire your employees to show up to work and know their why, beyond just making a paycheck.   This week Ryan McCarty, co-founder of Culture of Good and co-author of "Building a Culture of Good" sits down with Peter to discuss how he took...

Forty years ago a speaker could give the same speech to every client.  With the reach of technology companies not only expect a key note customized for them but to be able to access your material at any time.  How can you take a sixty minute keynote and turn it into something that can truly move the bar?   Patricia Fripp,  a Certified Speaking Professional, former President of the National Speaker...

In the world of training and the speed of technology it can become adapt or die.  When you make the move to digital with your content you have to ask a lot of questions.  What platform should you use?  How do you break your content down into bite size chucks?  And how do you create value in distance learning are just a few.   Eric Lofholm, International Master Sales Trainer and author of the best...

Are you a CEO who has lost the love for your work?  Burned out and not sure where to go next?  It is a common problem that happens to a lot of professionals when their role changes over time.  What was once a fulfilling position might feel like little more than paper pushing, leaving you to question what your strengths are and where to go next.   Susan Peppercorn, Career Coach with Positive Workpl...

Companies will spend almost a billion dollars in the US this year on training, but what should your training be focused on?  Shane Green, President of SGEi and author of "Culture Hacker" joins Peter to tell you why training might actually be the last piece of the puzzle your company needs to move its customer service forward.   Starting his career at the Ritz-Carlton, Shane has become a leader in...

When you are developing your platform it isn't temporary.  It's got to feel good, you have to be proud of it and it has to be part of you.  Dana Shaw Arimoto, founder of Phoenix5 and author of the "Stop Settling" movement talks with Peter about her journey. Together they share advise and experience working together validating a platform born out of personal necessity.  Turning that platform into a...

If you are an established academic writer looking to make the jump to a more general audience with your material you could end up facing a lot of hardships you did not expect.  Today on Leveraging Thought Leadership Jackie Stavros, co-author of the new book "Conversations Worth Having" from Berrett-Koehler Publishers talks about her experience going from a well-respected academic writer to meeting...

If you are seeking to take your assessment product to the market place you are going to need to know where the opportunity for growth is!  Are you aware of why videos need to be shorter than 8 minutes followed by a questionnaire?   Do you want to use an off the shelf tested assessment that thousands of companies use.  Or do you want to create your own based on your own content?   What competencies...

Politics in business is often considered to be taboo and not be be spoken of.  Nancy Halpern, a leadership consultant and pioneer in the field of leadership development joins Peter to to discuss how politics can yield positive results and three inspiring tips for anyone starting out on their journey as a Thought Leader.

When it comes to brand marketing it is easy to get lost in the crowd if your not a huge company.  This week Adam Witty, Founder and CEO of Advantage | ForbesBooks and author of Authority Marketing shares his insight on how to give credibility to your brand, who you should seek out for feedback, and how quizzes can draw in potential clients.   If you are thinking about writing your first book be su...

The traditional approach is not always the best.  This week Austin Belcak, founder of Cultivated Culture joins Peter to share how he took an unconventional route to landing his dream job at Microsoft and how he turned that method into a business of its own. If you are seeking your dream job, or seeking to grow your network Austin's advice is sure to help you on your way.

As a Thought Leader you might be tempted to hold back from putting all of your content into a book.  Stephen M. R. Covey author of "The Speed of Trust", co-founder and CEO of CoveyLink sits down with Peter to talk about why it is okay to put your content out there, how to find the right modality for your client, and how you can make your margin by serving your mission. 

When starting a new relationship with a client do you tell them what you have to offer?  Or let them tell you what they need?  Rose Fass, founder and CEO of fassforward and author of "The Chocolate Conversation" talks with Peter about starting out in the Thought Leader world, how to approach the initial meeting with a new client, and how to make your overwhelmed employees more focused and engaged.

Being authentic can lead to having happy employees from the CEO down to the front line staff.  Lesley Everett, Founder and CEO of Walking Tall have been making that happen for corporations worldwide.  This week on Leveraging Thought Leadership, Lesley joins Peter to share her insight on the authentic personality of your brand, how to target events to be at, and the changes in eLearning tools in re...

Using a journalistic style when starting to write can be an effective method in cutting through the noise in an overcrowded blog space.  Internationally recognized executive coach and leadership educator John Baldoni joins Peter this week to discuss how publishing has changed over the years and what you should expect from publishing your first book as well as various means of reaching a wider audi...

Struggling on how to identify and often connect with the audience can be a hurdle for some thought leaders, but today Peter is joined by best selling author and international speaker Dov Baron to discuss the importance of having a strong team around you, identifying your target audience and how being vulnerable can help connect you with your audience in a an impactful and meaningful way. 

There's a disconnect between authors and publishers. Publishers are trying to sell books to bookstores. As a thought leader, you want to target the audience and build your brand. David Burkus joins Peter to talk about launching his new book Friend of a Friend and building his speaking business, curating his network, and finding success. If you want tips on driving business growth, this episode is...

You can't get an MBA in Thought Leadership. When you're looking for credentials for your business, your first big book is a great launchpad for your brand. But how do you know when you're ready to write? Peter is joined by Harper Tucker, VP of Authority Marketing at Advantage Media / Forbes Books to discuss the foundation you need to ensure a successful book launch for your brand. 

Connecting skilled writers with unique voices is a day in the life of our podcast guest this week, Dan Gerstein, President of Gotham Ghostwriters, joins Peter to talk about discovering voice, creating content, and building the relationship to create your next book or speech.  Dan shares insights on how writing a book is like being CEO of a pop-up business and bringing in a writer is like hiring a...

If you've ever tried to do product development first and market research second, you may wind up with a great product that no one wants to buy. Content expert, David Mammano, joins Peter for a conversation about the journey of an entrepreneur in the content space. David talks about letting the market determine which ideas are worth investing in and licensing content to drive business growth. 

Your model is the skeleton that your content needs to anchor it. This week, Erica Dhawan joins Peter to discuss model building, content development, and business growth. She explains how she shaped her assessment tools with a data driven mindset and translated that data into targeted sales strategy.  If you are looking for strategies to establish a lean and powerful sales funnel, check out the epi...