Leveraging Thought Leadership

Today's guest is Simon Leslie , CEO and Founder of Ink Global and the author of There is no F in Sales . Ink Global delivers print magazines for airlines; an industry many thought obsolete, yet Simon leads his company to grow year after year. Join us as Simon shares why he wrote his book: There is no F in Sales, which highlights the struggles and successes of his career. Learn why having a publish...

Today COO of Thought Leadership Leverage Bill Sherman takes over the topic Organizational Thought Leadership; in future episodes both Bill and Peter will tackle the subject. Bill's first guest is Dan Hawthorne Director of Industrial-Organizational Psychology at PAIRIN . PAIRIN is a social enterprise software company looking to do good in the world by helping people get the answers they are looking...

Today's guest is Becky Robinson , the Found, and CEO of Weaving Influence , a company that helps authors and Thought Leaders build online influence. Becky gives us tips on looking at the bigger picture when focusing your social media to promote a book. How you can leverage the larger platforms of people in your network, and why you should be giving your book away for free! Three Key Takeaways: How...

Today's guest is Chris Clews, a speaker, marketing consultant, and author of What 80s Pop Culture Teaches Us About Today's Workplace. Chris takes us on a journey from having 23 years in corporate marketing to being a Thought Leader spreading his message using 80s pop culture to connect with audiences in ways they will retain. Three Key Takeaways: How to move from a corporate position to an indepen...

Today we sit down with Anthony J. Algmin, Founder and CEO Algmin Data Leadership and author of Data Leadership:  Stop Talking About Data and Start Making an Impact! Anthony shares his journey of starting his company and writing his book.  We discuss reasons to revisit your own book now and whether you should hold back your IP or make it fully accessible. Three Key Takeaways: ·         Why Thought...

Today we interview Joan Driggs, the VP of Content and Thought Leadership at Information Resources Inc. She shares how to get buy-in on Thought Leadership from senior management and people in the field.  We explore the idea of soft ROI and how to measure the return on your Thought Leadership.  Finally, we wrap up by discussing spreading content across multiple platforms to suit the needs of various...

Today we have the pleasure of talking with Michael Watkins, Co-Founder of Genesis Advisors and author of Right from the Start and International Best-seller The First 90 Days. Michael discusses his switch from academic to consultant, Thought Leader, and author. We discuss his hit book and the difference in approach from his first book. Three Key Takeaways: ·         How academics differ from Though...

Today's guest is Jesse Finkelstein , the Co-Founder, and Principal of Page Two , an agency run by publishing veterans helping non-fiction authors navigate their full range of publishing options to achieve each client's unique goals. Jesse shares her experience in the publishing world, what to watch out for when signing a contract, how to avoid friction with your publisher and the type of control y...

If you're a thought leadership speaker looking to create real impact, you need to base your work on a strong content model. Don't know how? Then this episode's for you!   Today's guest is Lee Colan , a leadership adviser, consultant, best-selling author of multiple articles , co-founder of the L Group, and author of 14 leadership books including his new release, The Power of Positive Coaching . He...

Is authenticity the most important part of your thought leadership? Authenticity is a major reason why clients listen - and a high factor in forging a strong, continued relationship!   In today's episode, we interviewed Carmen Fontana , an organizational thought leader specializing in Cloud and Emerging Tech. She leads Centric 's Innovation program, helping identify and cultivate new ways of solvi...

Do you know the difference between "accidental" and "intentional" risk? Are you taking enough  risks to grow your business?    Today's guest is Steve Anderson , sought-after speaker, influencer, and author of the widely anticipated book, The Bezos Letters . Steve has a Masters in Law, and for the last 20 years, he has crossed the nation speaking for state and national organizations, helping people...

Today's episode is a compilation of our favorite guests, talking to us about the ins-and-outs of digital products and online learning!   John Tota , a pioneer in online education for corporate training, moved from a Wall Street career to founding his own company, E dulence , developing online training solutions for corporate educators. He talks to us about the trends in online learning, and what t...

Do you know the difference between using your visionary thought leadership for social interaction, and actually building a business that thrives – and helps others?   Today's guest is Julian Birkinshaw , Professor of Strategy and Entrepreneurship at the London Business School , and the Academic Director of the Deloitte Institute of Innovation and Entrepreneurship . He's also the author of Reinvent...

A lot of thought leaders wonder how to align their thought leadership to business metrics, and what it looks like to achieve "success" with your thought leadership. If it's crossed your mind, then this is the episode for you! We interviewed Alan Alper , V.P. of corporate marketing and global thought leadership programs at Cognizant Technology Solutions , which is a global I.T. consulting and busin...

The average business book sells less than 2000 copies in its lifespan, with that in mind, would you want to invest thousands of dollars and hundreds of hours into getting one to market? What purpose could the book serve that makes it all worth it? Michael Bungay Stanier is the founder of Box of Crayons , Canadian Coach of the Year, and author of the self-published books The Coaching Habit and The...

As a keynote speaker and content creator, your message will probably connect with your target audience regardless of where in the world they live. However, the business side of those engagements could be wildly different. Keld Jensen is the Founder and CEO of Marketwatch Center for Negotiations, a speaker with 20 years experience, author of 24 books including The SMARTnership Negotiation Manual an...

Ten years ago many people thought the idea of being on Twitter or Facebook was a silly waste of time. Not a serious place for business leaders to be. Now building your social media platform is an essential piece of almost every business out there. Today we offer a wide assortment of advice on getting the most of your social media platform from some of the people that use those mediums best. Andy M...

If you are starting a content-based business you'll need to keep things lean and focused. Are you sure your hypothesis around your content, audience, and marketing are correct? Have you test them or have you starting making content without a lot of research because you have a passion to put the idea out there regardless of who might listen to it. Our guest Steve Blank is the father of modern entre...

The art of customer experience can be a difficult thing to master. Determining the content you audience wants, in what format, and even if you should co-create can lead to different end results and different experience journeys for the client. Our guest Claus Raasted is the co-founder and director of the College of Extraordinary Experiences , Senior adviser to McKinsey, author, coach, and host of...

Many authors and content creators try to break into the speaking space to further promote their Thought Leadership and reach new clients. If this is a route you are looking to take then this is a must-listen episode for you! Today we collect advice from some of the best keynote speakers in the industry. Robert "Dusty" Staub is the founder and CEO of   Staub Leadership and author of The Heart of Le...

The average person only reads 18 pages of a non-fiction book. With this in mind is writing a 200+ page business book going to serve you best? Or could you get the content you need down in 50 pages and increase the chances of your book getting read? Our guest Judy Weintraub is the Founder of SkillBites , host of the SkillBites podcast and is helping empower people, inspire them to write and help th...

Receiving coaching can help you find new success but you have to be able to look into the mirror and commit to changes. If you are not willing to change it will be a waste of time for both you and the coach. Oleg Konovalov is on the Thinkers50 Radar, has been recognized as #1 Global Thought Leader on Culture by Thinkers 360 and is #1 Global Leading Coach by Marshall Goldsmith Thinkers50. He is als...

The road to becoming a Thought Leader is seldom a straight one. Our guest this week built a thriving business from a book that was meant to close that chapter of his career. David Friedman is the Founder and CEO of High Performing Culture , author of Fundamentally Different and Culture by Design .  Now David is bringing culture to the palm of your hand with the mobile app CultureWise . David and P...

It's hard to believe we are celebrating our 200th episode already! We have had the honor of talking to so many amazing authors, speakers, consultants, and even some musicians, comedians, and even an Olympic Athlete! In this episode, we highlight just a few of the guests and insightful stories and advice they have given us. Mitch Joel - Discusses staying true to your voice and needing a platform to...

Branding has become a fast-growing market. Everyone and everything wants to become a recognizable brand. With everyone competing in the same fast-moving space, how do you make a brand that stands out and creates a positive emotional connection to your audience? Today's guest is Liz Nickles an award-winning marketer and advertiser. She is the President of Black Label Brand Development a company tha...