Leveraging Thought Leadership

Today's guest is Steve Markman , who has headed the conference divisions for Comdex and The Conference Board before launching his own firm Markman Speaker Management in 1994 where he provides executive visibility and speaker bureau services. Steve gives us some insight into the free-speaking circuit and how executives and organizations can get raise visibility, gain credibility, and get their thou...

Today's guest is Jessica Rhodes the leading expert on how to leverage podcast guesting for increased brand awareness, generation of more leads, and how to gain higher profits.   She created the podcast booking industry in 2013 when she founded Interview Connections , the first and leading agency of its kind.  Plus she is the host of Rock the Podcast , a podcast where you will learn all about podca...

Today's guest is Scott Ambler , Project Management Institute Vice President and Chief Scientist of Disciplined Agile .  Scott is the co-creator of the Disciplined Agile Toolkit, author of Introduction to Disciplined Agile Delivery , and Choose Your WoW . Scott talks with us about the creation and evolution of the Disciplined Agile Toolkit and how businesses can use it to create agile teams capable...

Today's guest is Bea Wray ! Bea has been a speaker for 20 years on the topics of entrepreneurship, leadership, and women in business. She is the co-founder of the Millennial Women Network and author of the upcoming book What an MBA Taught Me…: But My Kids Made Me Learn which is available for pre-order! Bea and Peter dig deep to explore the questions many business authors never ask themselves and w...

Today we have two guests from FLSmidth , a company that provides global cement and mining industries with factories, machinery, and knowhow.   William Leahy is a Senior Marketing/Communications Manager & Strategist for the mining industry. Morten Fløe Knudsen leads Thought Leadership Communication for the cement industry. Together William and Morten explain how they use thought leadership to carry...

Today's guest is Lindy Greer , an associate professor of management and organization at the University of Michigan and Faculty Director of the Sanger Leadership Center .  She focuses on how to design and lead effective organizational teams, with specific interests in intra-group hierarchy, conflict, diversity, leadership, and emotion. Lindy introduces us to what is being taught to leaders and how...

Today's guest is Surya Kolluri , the managing director at Bank of America leading Thought Leadership efforts for retirement and personal wealth business services with a deep strategy background. Surya chats with Bill about how Bank of America is forming partnerships with groups you might not typically associate with banking to create valuable thought leadership to help their clients through variou...

Today's guest is Merit Kahn, the founder of Merit-based Business , co-host of The Smarter Sales Show podcast, author of Myth Shift: Challenging The Truths That Sabotage Success , Certified Professional Speaker, entrepreneur, educator, and even stand-up comedian! Merit explains how she started her sales training business after leaving a radio station as an ad salesperson.  She used free speaking as...

Today's guest is Cynthia O'Neal , the thought Leadership and content strategist for the intelligent networking division at Verizon professional services with 20 years' experience leading change across marketing, sales, and technology in both the corporate and government sectors. Cynthia walks us through what Intelligent Networking is and how Version is using it to maintain a cutting edge in their...

Today we have a special episode with two guests! Richard Citrin is the president of Citrin Consulting , author of The Resilience Advantage , an international consultant, leadership coach, and organizational psychologist.  Michael Couch is the president of Michael Couch and Associates with 30 years of experience as an internal organization effectiveness consultant combined with Business Unit P&L an...

Today's guest is Sean Davis , Information Security Advisor, DevSecOps at TransUnion, and former Chief Transformation Evangelist at Equifax. Sean sits down with us to explain the role of an evangelist, the challenges they face, methods of engaging with clients, and how to build trust.  We discuss how connecting with employees and helping them understand their value to the mission and vision of the...

Today's guest Elizabeth McCourt, Global Leadership Executive Coach for McCourt Leadership Group , TEDx speaker , consultant, and author of the fiction novel Sin in the Big Easy and soon to be the author of her first business book. Elizabeth has had many roles during her career and she highlights how going from lawyer to headhunter to consultant and coach makes perfect sense! She explores how she g...

Today's guest is Matthijs Van den Broek , head of thought leadership and the energy industry at WUA! ; a digital research consultancy in Amsterdam that focused on digital experience benchmarking and the customer journey. Matthijs discusses how his work at WUA! moves thought leadership from the role of a small team to the duty for every employee at the organization. We discuss the methods they've u...

Today's guest is Srinivas Rao, the founder of Unmistakable Creative , host of the long-running hugely popular Unmistakable Creative podcast. He is also the author of a number of books such as An Audience of One and The Small Army Strategy . Srinivas has a candid conversation with us about the world of podcasts. We decrypt the imperfect information that is out there regarding podcasting and how it...

Today's guest is Stan Lepeak. he is the founder and Chief Research Officer at Lepeak LLC. Previously he served as head of marketing research and thought leadership for KPMG consulting and global head of marketing research and thought leadership at EquaTerra.  Stan has more than 20 years of experience in developing and researching thought leadership.  Stan shares with us the difference between work...

Today's guest is Cassie Solomon , CEO of The New Group and co-author of Leading Successful Change. Cassie shares her experience as a co-author with Gregory Shea and how his academic approach blends perfectly with her case study method. She also discusses revising the book to include more relevant cases from her own experiences. Cassie talks about her next book and the pivot to helping clients navi...

Today's guest is Nicole Truhe , Director of Thought Leadership at United Health Care Community and State . Nicole sits down with Peter to discuss how she uses her position to educate the space about emerging health and human services policy. We discuss the different effects of internal vs. external Thought Leadership. Why her position isn't part of the marketing team and why the number of follower...

Today's guest is David C. Baker an advisor to entrepreneurial creatives worldwide who has written five books including The Business of Expertise and is the co-host of the podcast 2Bobs . We start with David sharing the importance of positioning yourself as an expert in your field. We discuss having to say no and getting over the fear of lost opportunities. Then the conversation shifts to the pract...

Today's guest is Ernie Humphrey , the Vice President of Thought Leadership at Stampli. Ernie was a long time treasury manager before becoming a Thought Leader and community builder for finance professionals. We talk about what it takes to build a community, how to build credibility, what content to use, and whether you should be monetizing the community you are building. Three Key Takeaways: How y...

Today's guest is Thom Singer , a renowned speaker on growth leadership, author of a dozen books including Batteries Not Included , and host of the podcast Cool Things Entrepreneurs Do . Thom shares his journey from sales and marketing to Thought Leader and how he realized he wanted to be a keynote speaker. Thom details how he gets bookings and the various touchpoints he uses to stay on the radar o...

Today's guest is Polly Mitchell-Guthrie , Vice President of Industry Outreach and Thought Leadership at Kinaxis - a technology company focused on the supply chain. Polly talks to us about how Kinaxis is earning trust through credible standalone Thought Leader content that comes from not only within the company but from their peers as well. We discuss the difficult task of measuring the success of...

Our guest today is Jonah Berger , a marketing professor at Wharton School at the University of Pennsylvania, international best-selling author of Contagious , Invisible Influence , and the Catalyst .  He is a world expert on change, word of mouth influence, and consumer behavior. Jonah takes us through his world as a Thought Leader and how publishing his book Contagion opened the door to new oppor...

Today's guest is Jean Accius a nationally recognized thought leader on aging, longevity, and long term health care policy and the Senior Vice President of Global Thought Leadership at AARP . Jean shares with us what Organizational Thought Leadership is at AARP, who their target audience is, and what successful thought leadership looks like for them. Bill and Jean have a deep conversation about the...

Today's guest is Alex Osterwalder an influential strategy innovation expert, the co-founder of Strategyzer, and author of the best-selling book Business Model Generation . Alex shares how he followed the positive signals he found in response to his blog and other early sources towards writing his first book and the unconventional ways he found the funding to get an unconventional book to market. T...

Today's guest is Marci Alboher , the author of The Encore Career Handbook and Vice President at Encore.org a non-profit focused on connecting, collaborating, and innovating across generations. Marci tells us how Encore is using Thought Leadership to change the story for older people in the workplace. We discuss what goals they are trying to achieve, the need for a myriad of perspectives, and how t...