Leveraging Thought Leadership

Today's guest is Geoff Woods , the co-founder, and vice-president of The One Thing , a training and education company based on the best-selling book The One Thing.  Geoff is also the host of the One Thing Podcast which is in the top 5% of podcasts in the world. Geoff shares how he had a successful job that lacked fulfillment and how he found his purpose after rushing to meet Jay Papasan when he ca...

Today's guest is Moshe Engelberg , the founder, and CEO of ResearchWorks and author of The Amare Wave .  The Amare Wave is an incredible book about breaking away from the old warlike paradigm in business to introduce love and outperform the completion. Moshe explains the origin of the Amare Wave and the common things he found in a traditional business that made him realize the old ways were outdat...

Today's guest is Mark Victor Hansen , the co-creator of the Chicken Soup for the Soul franchise and best-selling author of The Power of Focus , The Aladdin Factor , and Dare to Win . Mark discusses how he shifted from a business going bankrupt to a best-selling author! He shares his years of experience about how the book business has changed from selling books at the back of the room to online, an...

Today's guest is Mike Kleinemaß , Digital Marketing & Communications Expert at ThyssenKrupp , a company that deals with engineering and construction of plant technology. Mike discusses how he came to thought leadership while doing other research and how it fits into his role in digital marketing. Bill and Mike discuss the place of platforms like Linkedin in B2B sales and why building a following a...

Today's guest is David Hancock , the co-author of 16 books including Performance Driven Thinking , The Best of Guerrilla Marketing , and The Entrepreneurial Author . David is the Founder of Morgan James Publishing and Chairman of Guerrilla Marketing International . David sits down with Peter and immediately puts some commonly held myths regarding publishing to bed.  During the course of their conv...

Today's guest is James Carbary, founder of Sweet Fish Media , the executive producer of the B2B Growth podcast , and the author of Content-Based Networking . James chats with us about how he is using podcasting in a much more thoughtful and strategic way to create a flywheel of content that can be used outside of the podcast itself.  James talks about the questions he asks before an interview to p...

Today's guest is Roger Connors , chairman and co-founder of Zero to Ten , best-selling author of Fix It , Change the Culture, Change the Game , and his upcoming book Get a Coach, Be a Coach.  Roger was a co-found of Partners in Leadership before having a successful exit and is one of the top organizational cultural professionals in the world. Roger shares with us how his first book turned into a t...

Today's guest is Larry English , president, and co-founder of Centric Consulting , a management consulting firm that guides organizations through complex digital business and technology problems. Larry has also recently written Office Optional , a timely book about moving from the office to remote working. Larry explains how his book was in the works before COVID-19, how his company has been worki...

Today's guest is Trond Arne Undheim , author of Pandemic Aftermath and Disruption Games , host of Futurized Podcast , speaker, and futurist. Trond joins us to share how it can be tricky being a thought leader on a blend of topics and how there is an underlying common thread that connects it all together.  We discuss why Trond writes books, how he monetizes them, and why sales of the book aren't wh...

Today's guest is Elizabeth Bachman , Presentation Skills Trainer at Strategic Speaking for Results, host of Speakers Who Get Results podcast, and former founder and artistic director of the Tyrolean Opera Program. Elizabeth shares how she helps professionals find their voice, get on the stage and elevate their profile within their organization.  We discuss building credibility, overcoming stage fr...

Today's guest is Mark Hunter , author of best-selling books High Profit Prospecting , High Profit Sales , and his newest book A Mind for Sales , Mark is a Certified Speaking Professional, and one of the top 50 sales and marketing leaders in the world. Mark shares with us how the role of sales has changed over the years as technology has evolved and how it is changing again in the face of COVID-19....

Today's guest is Bennie Fowler , former Group Vice President, Global Quality and New Model Launch at the Ford Motor Company.  Bennie has taken his 40 years of executive experience and is now President and CEO of Bennie Fowler LLC where he is helping clients with their most challenging and complex business problems. Bennie shares where his passion for thought leadership comes from and how his decad...

Today's guest is Brandon Steiner , the founder of the Steiner Agency and Collectible Exchange , host of Unplugged Podcast , and author of You Gotta Have Balls and The Business Playbook .  Brandon is a sports marketer, renowned motivational speaker, and creator of the Everything Bagel! Brandon shares how he actually created the Everything Bagel in 1973 before starting Steiner Sports where he repres...

Today's guest is Nora Super , the Executive Director at Milken Institute , a nonprofit, nonpartisan think tank that helps people build meaningful lives. She is also the Executive Director of the Alliance to Improve Dementia Care at the Milken Institute. Nora explains the power of Convening Authority and how it helps in thought leadership to make high-level changes to global problems. We chat about...

Today's guest is Terry Jone s, founder of Kayak and Travelocity, author of Disruption Off and Innovation On .  Terry is a digital disruptor, and venture capitalist with a deep knowledge of what it takes to change and thrive in a changing industry. We discuss with Terry what thought leaders and keynote speakers who have been disrupted by COVID-19 should be thinking about.  We explore methods to con...

Today's guest is Vince Molinaro , founder, and CEO of Leadership Contract Inc, former Managing Director - Leadership Solutions at Knightsbridge Human Capital Solutions, author of the best-selling book The Leadership Contract and Accountable Leaders . Vince shares his experience working at Knightsbridge helping to establish the brand and creating differentiated intellectual property.  We explore ho...

Today's guest is Todd Cherches , the founder of Big Blue Gumball , a consulting firm specializing in leadership development, management training, team building, public speaking, and coaching.  Todd is a TEDx speaker and the author of VisuaLeadership ! Todd shares his story of the winding road that took him from his dream of working at TV studios to becoming a thought leader. We explore the challen...

Today's guest is Anthony Vade , the Experience Architect at FMAV an audiovisual and event technology company that is helping event planners and thought leaders transform how events are produced. Anthony starts by explaining what an experience architect does and how he is helping to transform the events industry to be more than just a box of gear.  We discuss the Event Design Collective and the Eve...

Today's guest is Scott Miller, Executive Vice President of Thought Leadership at Franklin Covey , the host of On Leadership with Scott Miller and co-author of Everyone Deserves a Great Manager . This conversation focuses on how both Scott and Peter both work to develop and launch new thought leaders, they compare methods and tactics.  We explore why defining your audience is the biggest challenge...

Today's guest is Al Shalloway , Director of Thought Leadership for Agile at Scale Programs and Founder and former CEO of Netobjectives. Al joins us to talk about how he is using thought leadership at the Project Management Institute to help teams and entire businesses learn to become more agile.  We discuss how to scale an idea into a movement, the importance of understanding value stream manageme...

Today we are joined by JD Gershbein , the Founder and CEO of Owlish Communications , a company that helps clients build a strong online presence to achieve a distinctive and competitive edge.  JD is a TEDx speaker , LinkedIn expert on personal branding, and at one time a member of the Second City Improv group in Chicago! JD takes us down his unusual path towards becoming the digital branding exper...

Today's guest is Mike Mansfield , the Program Director for the Aegon Center for Longevity and Retirement . We talk with Mike about the research that goes into creating thought leadership for retirement planning and how Aegon is helping people think about more than just finances for their later stages of life. Mike shares how Aegon is finding their audience and reaching them by partnering with othe...

Today we have the lovely Juliet Funt joining us! Juliet is a keynote speaker, the CEO of White Space at Work , a business that for the last decade has helped businesses gain back thousands of hours of lost productivity by helping employees find more time to pause and think. In 2021 Juliet's first business book being published by HarperCollins will hit the market. We take a retrospective of Juliet'...

Wow— It's been 2 and a half years of doing the podcast and I'm honored to have had the privilege of interviewing so many world-renowned thought leaders.  I'm proud to present to you our 250th episode today featuring none other than Tom Peters.  Thanks to all of my guests and listeners for making the podcast a success. I hope that many thought leaders, authors, academics speakers, and organizationa...

Today's guest is Brian Smith , the Founder of UGG a company started on shores of Southern California that would become a globally recognized brand. He is the author of The Birth of a Brand , and one of the most sought after speakers and business leaders in the country. Brian tells the tale of starting UGG and eventually selling it in the late 90s, writing The Birth of a Brand during the recession...