Leveraging Thought Leadership

Today's guest is Jonathan Raveh , the head of Thought Leadership at AppsFlyer a company with a mission to help marketers succeed by being committed to accurate data, unmatched privacy and security, open tech-stack innovation, and an unbiased, customer-obsessed approach. Jonathan shares how he spends his days work with 80+ people going over multiple documents helping them write, edit, and develop t...

Today's guest is Dan Lier a best-selling author of The 10 Minute Coach and Is Your Child Wired for Success , sales and leadership expert, and internationally recognized motivational speaker with the experience of presenting over 3,500 customized talks to companies around the globe. Selling your service as a speaker means serving two masters. Dan explains why you need to satisfy both the event plan...

Today's guests are from S3 - Strategic Speaker Services : Lori Zetlin (Rosmarin) , the Founder, and Managing Principal, and Eric Zetlin Managing Director.  S3 builds world-class executive visibility programs for global brands and dynamic startups - delivering the right speaking opportunities and the most desirable audiences to our clients. Eric and Lori explain the concept of Earned Speaking and h...

Today's guest Becca Bycott , the Director of Thought Leadership and Engagement at FiscalNote , a technology and media company that provides information services and software that connects the world to their governments. Becca started her role at FiscalNote during the early stages of the COVID-19 pandemic working remotely and developing programs that would be offered virtually.  Those programs are...

Today's guest is Francis Cholle, Founder and CEO of The Human Company, which designs, teaches, and implements unique ways to innovate and outperform competitors and achieve accelerated growth.  Additionally, he is the Founder and CEO of the SQUIRCLE Academy and author of SQUIRCLE which is teaching a revolutionary method to make better, deeper, and more important decisions. Francis shares how he is...

Today's guest is John Warrillow, the Founder of the Value Builder System and Best-selling author of Built to Sell and The Automatic Customer . John explains how the Value Builder system was inspired by the IP in his book Built to Sell and the errors they made trying to take the software directly to the consumer and why going for a niche audience was a better choice. We explore how a blend of tradi...

Today's guest is Helio Fred Gracia , the CEO of Logos Institute for Crisis Management and Executive, teacher of crisis communications and crisis management at the Stern School of Business and ethics at Columbia .  In addition, he is the author of Reputation Management and Words on Fire . We start our conversation by discussing how trust is built, lost, and restored. Then how patterns that arise in...

Today's guest is Rod Robertson , Managing Partner of Briggs Capital , guest speaker at forums ranging from the Harvard Business School and the Babson MBA program, and author of two books The Human Vector and Winning at Entrepreneurship . We start the conversation with Rod discussing how he uses thought leadership and authorship to drive business.  Why having a published book can be important for c...

Today's guest is Ron Crabtree , CEO of Meta Ops Inc | Meta Experts .  Meta Experts is a global network of OpEx development experts ready to take on interim roles as advisors and executives to solve operational problems in fast-paced industries. Ron shares how he got his start in thought leadership at Disney in the late 70s creating training materials for complex problems so they could be understoo...

Today's guest is Melanie Huet Executive Vice President and Chief Marketing Officer of Serta Simmons Bedding . We discuss with Melanie taking Serta Simmons, a 100-year-old brand, and transforming it for modern-day operations.  How she came to understand the culture of the company, built trust and had clear communication to ensure everyone understood where the company was heading and what their role...

Today's guest is Matias Obludzyner , a leadership and communications consultant with years of experience at the International Finance Corporation and author of Expanding Circle . Matias shares his experience working at the IFC helping leaders with communication and change management.  He explains how his time working with incredible leaders there was a key influence in writing his book. We discuss...

Our guest today is Sue Yasav, CEO and Founder at Marquette Marketing LLC .  Previously she was the Vice President, Thought Leadership and Content Strategy at Synchrony Financial . Sue discusses her early work at GE Captial building value proposition for credit card brands and the processes she developed that she would later apply to many other topics.  She discusses moving to Synchrony and having...

Jim Kerr is the founder of Indispensable Consulting , author of The Executive Checklist , and his newest book INDISPENSABLE .  Jim is one of the foremost authorities on leadership and community culture and we are excited to have him as our guest today. Jim discusses the frustrations that led him to write his first book and we explore the changes and challenges that have taken place over the years...

We continue to look back at 2020 this time with a focus on some of our favorite guests from our Organizational Thought Leadership series. We kick things off with Surya Kolluri , the managing director at Bank of America leading Thought Leadership efforts for retirement and personal wealth business services.  Surya shares how they are helping people lead better richer financial lives by training adv...

We start the New Year by looking back at a few of our best guests of 2020. We start with John Jantsch , the Founder of Duct Tape Marketing Consulting Network, and the author of The Self-Reliant Entrepreneur .  John discusses making his consulting networking, packaging the content to be delivered by others, and how he maintains quality control over the process of those that join the network. Next,...

Today's guest is Jen Cohen the Vice President of Engineering at the Toyota Research Institute (TRI).  Jen has over twenty years of technology and operations leadership experience that she uses to make technology work for business. Jen shares how her work at TRI is helping to strengthen the research structure that is developing technology that amplifies humans, allowing them to age in place and con...

Today's guest is Cara Macklin, Founder of Caram , Innovative Entrepreneur, and Success Coach helping entrepreneurs to do things differently, accelerate success, and create meaningful change. Cara discusses her early work in her family business of healthcare and hospitality and how she helped to more than double the size of the business, while training as a coach that allowed her to understand and...

Today's guest is Harry Kraemer, a professor of management and strategy at Northwestern University's Kellogg School of Management, where he teaches in the MBA and the Executive MBA programs.  Previous to that he was CEO of Baxter Healthcare.  These two careers have given him a unique perspective on how academia and business work hand in hand. Harry shares his journey from being a student at Northwe...

Today's guest is Rita Clifton , the co-founder, and chairman of BrandCap .  She has been called "The Brand Guru" by the Financial Times and is the author of a new book Love Your Imposter: Be Your Best Self, Flaws and All . Rita is best known for her work on branding, so a book on imposter syndrome might seem like a departure.  She shares why she wrote the book and the principles from branding she...

Today's guest is Dorie Clark , one of the Top 50 Thinkers in the world by Thinkers 50 and the #1 Communication coach in the world by the Marshall Goldsmith Leading Global Coaches Awards.  She is the author of Entrepreneurial You and Reinventing You as well as a business professor at Duke and Columbia University. Dorie joins us to discuss what traditional avenues are still working for thought leade...

Today's guest is Rhett Power . In 2007 he co-founded Wild Creations which became one of Inc. Magazines 500 Fastest-Growing US companies. Currently, he is a co-founder of Courageous Leadership a consultancy that brings an amalgamation of experienced behavior scientists, entrepreneurs, and best-selling authors together.  He is the best-selling author of The Entrepreneur's Book of Actions and One Mil...

Today's guest is Michele Zanini , the co-founder and Management Director of Management Lab and co-author with Gary Hamel of the best-selling book Humanorcracy a thought-provoking book about organizational change that will help you scale the creative ability of each person in your organization and break through the bureaucracy that often kills innovation. Michele discusses why many organizations co...

Today's guest is Luke Collins , the Managing Director, and Global Editor-in-Chief at EY .  Luke has had a number of thought leadership roles at high profile companies with a background in journalism before that. Luke talks with us about thought leadership being at an inflection point where there is tension between the need to push users towards the products you are offering and the need to retain...

Today's guest is the "Dean of Innovation" Jeff DeGraff , is the founder of the Innovatrium an innovation consulting firm focusing on creating innovation culture, capability, and community.  Jeff is also a business professor at the Ross School of Business at the University of Michigan and bestselling author of The Creative Mindset . Jeff sits down with Peter to discuss how positive deviance is the...

We are thrilled to have Kara Goldin join us again!  Kara is the Founder and CEO of Hint Inc , the host of the podcast Unstoppable with Kara , a keynote speaker first-time author of the best-selling book Undaunted ! Kara shares how the four-year process of writing the book played out, while she continued to run her company and host a podcast! She explains how continuous e-mails from customers who w...