Leveraging Thought Leadership

We often talk about how once you have found your lane you should stick to it. What if you have a message outside that lane that you just have to get out? Should you do it? Can it be successful? John Jantsch is the Founder of Duct Tape Marketing Consultant Network . He hosts the Duct Tape Marketing Podcast , author of Duct Tape Marketin g and Duct Tape Selling . His new book The Self-Reliant Entrep...

Moving from working at a big brand to starting your own marketing firm will present a number of new challenges. How will you face pitching to the big brands without a big name behind you? What will you have to provide to stay a step ahead? Ron Tite is an award-winning advertisement writer and creative director, author of Everyone's An Artist (or At Least They Should Be) and Think. Do. Say. and is...

Too often authors start writing based on an idea they have or solution they think the market needs without having interacted with their target audience or taken the solution into the field.  Then when the final product is a flop they are disappointed and surprised. Today we chat with three incredible authors who have taken their direct experience working in the industry and created books to codify...

If you plan to self publish or take a more traditional route with your book you still have to be the champion for it and have an established platform to market it to if you want it to take off. Joesph Michelli is an internationally sought after speaker, consultant and best-selling author of several books including Driven to Delight and The AirBnB Way . Joseph speaks with us about how he writes boo...

Do you consider your favorite musician to be a Thought Leader? Take a minute to think about the message they deliver, their ability to inspire and captivate an audience. Freddie Ravel is a Grammy Nominated performer who has worked with legends like Earth, Wind, and Fire, Madonna, and Prince. Now Freddie merges his music with education to bring his message of active listening to crowds around the w...

The problems that blue-collar business face isn't all that different than those fortune 500s have to deal with.  High turnover rates, stagnating growth, and untapped potential of employees.  Are the solutions to these problems the same regardless of the business model? Jamie Gerdsen is the President and CEO of Apollo Home a home heating & cooling and electrical company, author of Squirrels, Boats,...

To be a successful keynote speaker you need a lot of skills.  The right message to deliver, credibility, a stage presence, and magic? Jon Petz is the best-selling author of Boring Meetings Suck and Significance In Simple Moments .  He is a world-renown keynoter and emcee that brings stage magic and a performance mindset to delight and surprise audiences at all levels. Jon chronicles how he merged...

An essential part of your Thought Leadership is solid content. Without it, you will not be able to reach the audience you want or have the impact you desire. Creating compelling content isn't cut and dry but today we have a wealth of knowledge to share on the topic. Gregg L Witt is a speaker, author of The Gen Z Frequency , and Chief Strategy Officer of Engage Youth Company . He has a keen knowled...

When you see a professional mix-martial arts professional you don't think "There is someone who has anxiety."  The fact is most people have shortcomings or demons they need to overcome. Our guest Eliot Marshall is a former UFC fighter, co-owner and head instructor at Easton Training Center , host of the Gospel of Fire podcast and author of the Gospel of Fire . Eliot gets candid about his struggles...

Why are negative habits easier to build and what can we learn from them?  Is it possible to use the very formula that we build negative habits with and flip it on its head to slowly build positive habits? Our guest Adam Fridman is the Founder of the digital marketing Mabbly - where exceptional cultures happen when people pursue purpose together.  He is also the co-author of The Science of Story an...

There is no straight path to becoming a Thought Leader.  Many come from careers where what they have learned can be applied to making content to help others.  The question remains is the transition from those careers to Thought Leader easy? Today we talk with John O'Grady a West Point grad, former Army colonel, and distinguished combat leader who managed a 14.4 billion dollar portfolio for the US...

Whether you are just starting your Thought Leadership practice or looking to expand you are going to need cash flow.  Creating multiple revenue streams and being smart about where you spend your hard-earned income can be a challenge even for veterans in the field. Our guest Ken "Mr. Biz" Wentworth is the author of the best-selling books Pathway to Profits and How to be a Cash Flow Pro .  He is als...

If you ask anyone how they feel about trust, you won't find anyone who is against it.  Despite that becoming trusted and trusting others can be one of the hardest things to accomplish.  Trust can not be measured on a chart or calculated in any ROI. In this episode, we discuss building trust with clients, partners, and your audience. Charlie Green is the Founder and CEO of Trusted Advisor Associate...

When it comes to being a consultant it is a massive mistake to be a generalist.  You might be able to widen your audience after years of being established but starting out you have to know your message, your audience, and their problems.   David A Fields has plus years of experience include consulting, speaking and writing The Irresistible Consultant's Guide to Winning Clients .  He has made a car...

The landscape for being a keynote speaker has changed. Bureaus are being more selective and most speakers booking more than 50% of their engagements directly.  With that in mind, do you have a distinct value proposition to attract new clients?   Our guest Vince Poscente is an award-winning sales and marketing executive, one of only four people to be inducted into both the US and Canadian Speaker H...

In this episode, we continue our look back at some of our favorite guests from 2019. Claude Silver is an emotional optimist who understands and respects the range of emotions we have as humans and sees the positive side of things guides us through how she teaches and inspires with her motto of One Team, One Dream.  A simple concept many find difficult to grasp. Charlene Li is a best-selling author...

As 2019 comes to a close we look back at some of the best guests we've had on Leveraging Thought Leadership and the incredible advice they've shared with us. Marshall Goldsmith shares with us his incredible story of how he became the World's #1 Thought Leader.  From his story, he talks about the things you can do to find your own success.  Volunteering, being clear on your mission, and building a...

It can be easy to get frustrated and disappointed when you don't see early results from your investment of time and money into social media platforms. Growing your audience can be a slow process. You have to determine what your audience wants and what is going to help them. Figuring out these key factors can create an incredible platform you can use to launch any product.  Our guest this week is a...

You might think once your book is written your job is done, but the fact is you are only halfway there.  The other half is marketing the book in an effective way that will allow you to reach your audience and grow your business. In this episode, our guest Carolyn Monaco is a publishing consultant with 25 years of experience in consumer marketing.  She works with business leaders who are ready to r...

Small and large organizations alike face a rapidly changing globally interconnected audience with diverse needs. Do you have a strategy and the leadership it takes to stay in constant transformation to meet those needs? Our guest Jennifer Sertl is Founder of Agility 3R , author of Strategy, Leadership, and the Soul and is deeply involved in contributing to her local Rochester and is a leader in Co...

One of the most challenging parts of Thought Leadership is taking your content to market?  Most Thought Leaders are experts at taking their ideas and presenting it in a way that will help people, but many have no experience in how to sell those ideas. In this episode we take a look back at some of the great advice our guests have given for Content Marketing! Nadia Bilchik walks us through why you...

What would you do if you were in two consecutive accidents and had to rehabilitate your whole body?  Even learn to walk again?  Would you take that experience as an opportunity to create a blueprint for others to learn from your pain?  That is exactly what our guest did! Katy Kvalvik is the founder of Southwestern Empowerment , creator of the Harmony Method , host of the Harmony Method podcast and...

If you struggling to manage your time and increase your productivity you might want to consider using some new technology to get where you want to be. Our guest Corbin Ball is the founder of Corbin Ball & Co , one of the oldest firms dealing with meeting planning, tradeshow, and event technology.  He has written literally hundreds of articles on the topic and was inducted into the Events Industry...

Are you struggling to grow your online customer base, but tired of dealing with the same profit based marketers? Meet our guest Andrew Gottlieb!  He is the Founder and CEO of No Typical Moments .  A company not only focused on online customer acquisition but on working with companies looking to advance humanity and leave the world a better place. Andrew shares how he found the balance between prof...

Daily it feels we are under pressure to succeed and deliver results in the face of unprecedented challenges.  Do you have a strategic plan in place to rise to the top and make a difference? Our guest R.T. Stokes is a certified high-performance coach, author of the Relentless Rise , and a well-known speaker. R.T. discusses how his three-part process of purpose, vision, mission come together to crea...