Leverage for Growth Podcast

In today's episode, we're discussing the importance of subconscious reprogramming to overcome limiting beliefs and achieve business growth. Our guest, Aaron Mastny, takes us through a process to identify and remove limiting beliefs and replace them with empowering ones. Entrepreneurs often focus on acquiring knowledge, but becoming the person who achieves their desires naturally is equally importa...

Today's episode is all about "Creating Certainty", an essential element for every entrepreneur to have in order to succeed in their business and personal life. In this episode, Jesse P. Gilmore, the founder of Niche in Control and creator of Leverage for Growth, reflects on his own journey of creating certainty as a leader and entrepreneur. He shares the process he went through to develop Leverage...

When you have questions on building a vertical in your agency, who better to ask than the vertical building expert, Corey Quinn? Corey has a 25-year track record of extraordinary success as an entrepreneur, sales leader, and Chief Marketing Officer for Scorpion, a $150M+ agency serving SMBs. In this episode, Corey gives an overview on how and when an agency should start building a vertical and spe...

Are you an entrepreneur who has been giving up too soon when you're just 3 feet away from achieving your goals? In this episode of Leverage for Growth, Jesse P. Gilmore shares his personal experience of playing board games with his kids and how it relates to the mindset of successful entrepreneurs. He emphasizes the importance of committing to doing the work required for as long as it takes to ach...

In this episode, we discuss the importance of solving all of your ideal clients' problems when crafting your offer. Drawing from the insights in Alex Hormozi's book "$100M Offers," we highlight the process of identifying all of your clients' challenges and grouping them into common themes. We then demonstrate how to develop a comprehensive solution to each of these problems to create a scalable an...

Today's Daily Leverage podcast episode is about the value stream and agency growth. As a marketing agency owner, understanding the value stream is crucial for business growth. In this episode, we'll cover how identifying value-add activities, eliminating non-value-add activities, and streamlining processes can increase your bottom line. Tune in now for expert tips on optimizing your agency's value...

You are not at the whim of circumstance. You are in control of the patterns in your life once you become aware of them. There is a part of you that must decide that enough is enough. Never again will you fall victim to patterns of behavior that no longer serve you.

In our first Agency Leverage Episode of the Leverage for Growth Podcast, we welcome the one and only: John Hessler! John Hessler is the owner and founder of Fat Penguin Marketing, a full-service agency that partners with small businesses across the nation. In this episode, John talks about the importance of building alliances with other agency owners, as you embark on the adventure of entrepreneur...

If you are truly committed to achieving your limitless potential, it is going to get ugly. You are going to dive deep into the darkness of your past and accept who you were before and not allow the past to dictate who you are today or who you will be in the future.

Stress is a gift. It is a sign that we are growing through experience. In order to put that stress to good use, we must wisely choose how we react to it.   

In this episode, Jesse outlines the steps you need to take when you are pitching your idea to a prospect. 

Many times as entrepreneurs, in order for us to grow as individuals and business owners, we must make a choice to stand for something we believe in regardless of how others view what we do. To follow our hearts towards making a difference in the world. This where true fulfillment is found. It is not in anything monetary or external to us. It is found within each of us when we do what we feel is ri...

Companies are like muscles, they need to be stretched to get stronger. In order for you to grow as a person and your company you need to get uncomfortable and purposely try to break your own systems, then build them back stronger. Stretch your capabilities. The more practice you have stretching, the more you will amaze yourself with what you and your agency can accomplish.   

If you have been in business for long enough, you can feel the difference between clients that want to work with you and those that feel that they need your services. When you are serving them from a place of need, you assume the role of saving them. They tend to eat up more of your time. They come with demands. They ask for discounts. They need salvation from themselves and have come to you to sa...

Many times as entrepreneurs we get into a role of feeling the need to sell to grow the business at any cost, even if that means that we are working with people that are not a good fit. The short term gain of increased revenue is lost when the new client has buyer's remorse. The agency ends up using precious time and energy on them. Things don't go smoothly on client fulfillment and eventually you...

In order to get to where you need to go, you need a plan. With your goal in mind, understand the what, why and when, but remain adaptive with how it will get done. 

Every time you lie, you are saying "I am afraid." Be a leader, not a coward. Be true to yourself. Stop lying to yourself and others. This goes for blatant lies and lies of omission. When you are true to yourself, you are free and you will find peace.   

In the abundance of opportunities, it is easy to get overwhelmed, distracted, and get stuck working in one area of life, while neglecting others. In order to navigate through this situation, we must focus, limit the time spent doing certain activities, and we must find balance in our lives. 

When you think about money, do you believe there is only so much to go around? And i n order to get ahead, someone else must lose? If so, you are currently stuck in a scarcity mindset. Fortunately, there are other mindsets which expose you to a greater truth and offer you more freedom in life.   

As a business owner, when risks and big decisions come your way, are you asking yourself the right questions? 

It is important to recognize the areas of your life and business where you are weak. Then partner with people who are strong in those areas. These strategic partnerships make your life and business stronger and more well-rounded. 

Undoubtedly, there is a time to delegate and automate processes out. But there is also a time to take a process in and have it transform you and your business. One of the most valuable aspects of having a coach or mentor is so they can show you when it is the time to find the most efficient way of doing things and when it is the time to fully take in a process. Some processes are meant to be compl...

We, as humans, were meant to work together to achieve similar goals. We were meant to connect and unify together to make our dreams come true. When we lean into each other and work as a team, we are much closer to getting what we truly want. 

True commitment is not putting your head high in the sky and thinking that you will commit to something for a season and if it doesn't work you will try something different. Most things that are worth committing to require a ton of effort in the beginning to get started and then it requires consistency and commitment for a long period of time. Most people quit at the stage where they are not getti...

So you didn't get done with what you wanted to accomplish. Don't give up and throw in the towel! Get back to it and complete that work. This is what separates the successful people from the dreamers.