Eric Siu
Leveling Up with Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Be sure to visit the podcast's website and support the creator: www.levelingup.com
Where to listen?
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Episodes
Why I'm Writing My Book, Leveling Up 22.11.2020 6:08
As Eric prepares to release his new book, Leveling Up, he takes this opportunity to spill the beans on his inspiration and motivation for writing it! Eric talks about the time he has spent on its creation over the last five years, the publishing model he selected, and how he aims to tap into the discourse around habits, with his own take on improvement and and progress. Tune in to hear it all from...
I Blew $200k Trying to Start a Coaching Program 21.11.2020 6:54
In this episode, Eric shares the lessons that he learned from losing $200,000 trying to start a coaching program. He talks about not having sales nailed down, why good marketing alone is not enough to sell a product, and other key lessons he learned from this loss. To hear more, tune in today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscrib...
How Fortnite & MrBeast Rake In The Cash By Giving Away Free Content 20.11.2020 6:08
In this episode, Eric talks about giving away free content and why it can be such a successful business model. We hear about some examples of brands who have done this and why delaying gratification, if you can, will help you win. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:22] What Eric means by “the bu...
The Investor's Secret To Success With Business 19.11.2020 6:05
In this episode, we talk about the importance of being patient in business. As entrepreneurs, it is easy to fall into the comparison trap and want to move as quickly as possible. Eric talks about the similarities between compound interest and business success and why a slow and steady approach is the best-kept secret out there. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s intervie...
Hire This Type of Marketer And Your Business Will Explode 17.11.2020 5:29
Welcome to Growth Bites, a shorter format of Leveling Up, where Eric provides daily insights to help you step up your game. In this episode, we talk about why copywriters are the best hire you can make, the contributions they make to your business, and where to find the best ones in the business. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:41] Before we jump into today’s interview, plea...
How Levels CEO Sam Corcos Did 1000s Of Customer Development Calls To Create A Killer Community (And Why Health Optimization Is The Next Big Thing) 16.11.2020 32:46
Although it is easy to get caught up in the latest health fads, like green juices or bullet coffees, they may not be the best for your body. Levels, a real-time dashboard for your body’s metabolism, gives customers personalized insights into how food affects their body and overall health. The company’s Co-Founder, Sam Corcos, joins us today for a behind-the-scenes look into this fast-growing healt...
How Jeff Lerner Went From Struggling Pianist To Creating A $20M+ Year Business In 16 Months 11.11.2020 37:30
Today’s episode is packed with examples of the mental models and high-level strategies required to get to the top in the entrepreneurial world. Joining us on the show is Jeff Lerner, the co-founder and CEO at ENTRE Institute, an online community of entrepreneurs and life-long learners who get access to the training, support, and inspiration to succeed in online business. Jeff talks to Eric about s...
The Clever Methods That Rahul Vohra Used To Drive Product Market Fit With Superhuman (Over $51M Raised!) 09.11.2020 34:03
Email productivity ranks highly on the list of desirable outcomes for business owners, and today we have Rahul Vohra on the show, the brains behind the fastest email experience available, Superhuman! Rahul explains the philosophy behind the company and why the product has created its own buzz, more than anything. We get into some of the early periods of their story and the work that Rahul did befo...
How To Create A Content Marketing Machine With Melanie Deziel of StoryFuel 04.11.2020 19:56
Today we have Melanie Deziel, the founder and chief content officer at StoryFuel, a company that equips marketers, creators, and sales professionals with the skill and strategies that they need to tell better brand stories. Because human beings are storytellers by nature, we connect far better with stories than cold, hard facts, and Melanie helps people to leverage brand narratives to promote thei...
How Tim Sykes Parlayed His 8 Figure Education Business Into Popular Nonprofit Karmagawa (With Millions of IG Followers) 02.11.2020 39:39
Today we have Timothy Sykes on the show! Tim is the CEO of TLC Media, which is an educational community that allows members to interact with the best traders online. Their philosophy is one of transparency and so the experts on the platform, including Tim, show all their wins and losses. Our guest is also the co-founder of Karmagawa, which is a social charity, dedicated to improving living conditi...
How Anthony Pompliano Quickly Built A One Man Media Empire With 90M Monthly Impressions (Plus How He Leverages It For Investing & More) 28.10.2020 41:51
Humans aren’t unbiased so building a following by being authentic on the internet can lay the foundations for great businesses today. For this episode, we welcome Anthony Pompliano where he speaks about how he built his following, his approach to work and productivity, and how he is choosing to invest his money. Anthony is Founder and Partner at Morgan Creek Digital, the hedge fund which specializ...
How Reboot Founder Jerry Colonna Coached CEOs of Companies Such As Soundcloud and Etsy To Help Them Reach Their Full Potential 26.10.2020 35:10
From the outset, the business world looks like it’s filled with brilliant people who can turn anything into a success. This can be disheartening but Jerry Colonna, Executive Coach and CEO whisperer, has a secret to tell you — most people are faking it. Today we speak with Jerry about how you can become a better leader on your terms, without needing to compare yourself to others. We open our conver...
How Saravana Kumar Bootstrapped Kovai.co Past $8.6M ARR Using The Power of Community 21.10.2020 22:53
Joining us on Leveling Up today is the CEO of kovai.com, Saravana Kumar! Kovai is an enterprise software company, and we get to hear from our guest about their past, present, and exciting future! Saravana is an amazing person and an excellent entrepreneur, who has a number of balls in the air. Apart from his main work at Kovai he is also dedicated to helping the community and spreading skills and...
How This One Service Will Help Double Your Conversion Rates 19.10.2020 21:26
Joining us for this episode is Erik Kostelnik, the co-founder and CEO at Postal.io, a leading B2B offline engagement platform that automates direct mail and gifting in the sales and marketing world, helping businesses to improve their customer acquisition and better engage with prospects. While their customer base might seemingly tell a different story, this company has been operational for only 7...
How Pete Lamson Took The Reins As CEO of JazzHR And Grew It To $15M In ARR 14.10.2020 25:15
In this episode, we have Pete Lamson, the CEO of JazzHR, an SMB-focused recruiting software/applicant tracking system company designed to streamline the hiring process. Unlike most of their competitors who are focused on the mid- and enterprise market, JazzHR serves small businesses of anything between 50 and 500 employees, offering a solid product that they continue to improve as well as deliveri...
How Tech Entrepreneurs Can Also Be Creative With Christiane Lemieux Of 'The Inside' 12.10.2020 19:22
In almost all situations, the more personalized the piece, the more you will have to pay, and the waiting time for made-to-order is months, but it doesn’t have to be that way. Today’s guest is Christiane Lemieux, Founder and CEO of The Inside, an online furniture store that provides custom made, on-demand furniture that remains exclusive by utilizing technology. Christiane is a creative tech entre...
7 Years of Agency Operating Lessons (Part 3) 08.10.2020 16:52
Today, we are going to talk about seven years of operating lessons from taking over my ad agency! This is a multi-part series that talks about the most powerful lessons learned throughout the journey. This is part 3 of the series! When I first started running the business I didn't listen to the team and employees were leaving left and right. When I finally dropped down to one employee, I decided i...
Mario Nawfal Reveals Little Known Growth Hacks That Will Make A Big Difference In Your Business 07.10.2020 26:50
Most people create the product they have in mind and then try to build a brand around it, but not Mario Nawfal, the CEO of the Athena Group of Companies. What has led to Mario’s success is his business philosophy of first testing a range of products to see which ones do well, and then to begin building out a brand around a product that is already on the consumer radar and trending. For him, it is...
Low Risk Investments to Create Wealth: What It Means to Be a 'Dhandho' Investor 06.10.2020 5:40
In the 70's the Patels from India created a method for acquiring motels and in time earned a massive fortune that could take care of their entire family. In this clip we do a book summary of one of my new favorite books, The Dhando Investor, and discover how you can mitigate risk in your investments and create massive wealth!
How To Transition From Startup Founder To $18B Public Company Leader With Zoominfo CEO Henry Schuck 05.10.2020 28:47
Today we talk to Henry Schuck, Co-Founder and CEO of ZoomInfo (formerly DiscoverOrg) about best practices for steering the ship of a startup and scaling it until it goes public. ZoomInfo provides subscription-based sales and marketing intelligence to its clients in the form of accurate B2B content and company information to accelerate the growth of their marketing teams! Henry starts by summing up...
How Intellimize Increases Conversion Rates By An Average of 46% 😯 30.09.2020 24:59
From an airplane designer to a marketing expert, today we are joined by Guy Yalif, the co-founder and CEO of Intellimize, a company that automatically optimizes websites to drive revenue and customer acquisition using machine learning. After making the unusual leap from a career in aerospace engineering, Guy accumulated considerable marketing experience by working in the startup space as well as f...
How To Prepare Your Business (And Lifestyle) For What's Coming With Investor George Gammon 28.09.2020 58:27
Whether you’re trying to build wealth or simply have a better idea of market fundamentals, understanding macroeconomics will give you a significant upper hand. Nobody understands this better than George Gammon, the entrepreneur, investor, and real estate expert who helps his audience increase their wealth and freedom by teaching macroeconomics through his YouTube channel. On today’s show, George s...
How To Truly Build Your Wealth, Save On Taxes & Go Where You’re Treated Best By Andrew Henderson of Nomad Capitalist 23.09.2020 40:32
As the social climate continues to become increasingly tense in the US, with the pandemic, politics, and proposed tax hikes, it’s becoming more important for entrepreneurs to have a plan B. Today’s guest is Andrew Henderson, Founder of Nomad Capitalist, a boutique advisory firm that provides entrepreneurs with holistic plans to legally reduce taxes, get second passports and create wealth offshore....
Roland Frasier Reveals His Proven Formula to Win At Investing (Exclusive Sneak Peek: Virtual Event) 22.09.2020 41:53
This is a special bonus episode where we take a sneak peek into our virtual event and share a portion of one of the talks from the event. In this episode, we're sharing the mic with investing legend, Roland Frasier, who goes into detail about how to buy an existing business with no money down.
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