Eric Siu

Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

Be sure to visit the podcast's website and support the creator: www.levelingup.com

Author

Eric Siu

Category

Business

Podcast website

www.levelingup.com

Latest episode

Oct 20, 2026

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Episodes

How to REALLY determine how many unique podcast listeners you have 17.12.2020

How to REALLY Determine How Many Unique Podcast Listeners You Have Knowing the numbers about how of your downloads are listeners can help you get a more accurate figure about how well your subscription model will do. Tune in to learn how to get better analytics and some figures around how many listeners you can expect to convert.   TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s inter...

The Rise Of OnlyFans, Substack, Patreon & Subscription Memberships 16.12.2020

The Rise of Subscription Memberships – OnlyFans, Substack, Patreon, and More If you are a content creator of any kind, you can make an amazing living through your audience, and there are platforms out there that will help you build one. In this episode, we cover some of the main platforms that allow creators to reach their audiences and some metrics that will show you what percentage of your audie...

Your Business Will Fail If You Don’t Choose This Correctly 15.12.2020

Your Business Will Fail If You Don’t Choose This Correctly   Today we are going to talk about why your business model matters a lot. Different business  models exist and some require a lot more resources compared to the revenue they generate  than others. Tune in today and learn about which business models offer exponential growth, and  how to switch to a better model once you see a ceiling in the...

How Online Community Propelled FanDuel To Become An $11B Company (& How The Co-Founders Are Doubling Down On It) 14.12.2020

Sports are well-known for their strong support and sense of community, so leveraging this power virtually makes sense. Today's guest, Nigel Eccles, is the co-founder and CEO of Flick, a live group chat platform for sports influencers and their fans. Previously, he founded FanDuel and has worked in sports and the sports betting space for over 20 years. In this episode, Nigel reflects on his journey...

Key YouTube Growth Lessons to 56M+ subscribers from MrBeast, Airrack & more 13.12.2020

YouTubers like MrBeast and Airrack enjoy colossal follower and view counts, but there are key steps they follow as to how they produce and advertise their content. In this episode, you will learn about the value of the ideation side of content creation, the key role of good titles and thumbnails, and a whole lot more!   TIME-STAMPED SHOW NOTES:   [00:21] Before we jump into today’s interview, plea...

Can You Make 6-7 Figures From A Paid Newsletter? 12.12.2020

If you build an audience and continue to stay consistent with the value you provide them and the way you leverage it, the results will begin to snowball over time. Tune in to this episode and hear about the rise of paid newsletters, as well as how to build and provide value to your audience. You’ll also learn some ways to leverage your audience and some figures about how much you can expect to mak...

Why Joining Peer Groups like YPO or EO will give you an unfair advantage 11.12.2020

The route to a successful and growing online business is hard to imagine without the assistance that is provided by peer groups or masterminds. In this episode, Eric unpacks just how helpful these can be, and have been for him, explaining how you can join up with existent networks or even start your own. There is a wide range of options for any size or level of business, so do not sleep on this gr...

Why I Backed Out Of Moving to Puerto Rico 10.12.2020

Eric had made a plan to move to Puerto Rico during November of this year and today on the Leveling Up Daily show, he explains why he backed out of this plan and decided to stay in LA. With the island lifestyle, great food, community, and attractive tax laws, there were a number of reasons that Puerto Rico started to look very attractive, but with a bout of sickness and in the context of the year w...

How I crowdfunded my software company for $300k with minimal risk 09.12.2020

The routes to getting funding for a company are not as limited as they once were. The road has widened and it is now more possible than ever to get financing from smaller investors. For this episode, Eric shares his story about crowdfunding and the platforms that suited the company's needs. The importance of your audience and network are also explored, so make sure to join us for this important di...

Why Floyd Mayweather vs Logan Paul Is A Smart Marketing Move 08.12.2020

Today we're going to discuss the big fight scheduled for February 2020 between Floyd Mayweather and Logan Paul.

How We're Getting Facebook Leads For $.15 (yes, 15 cents!!) 07.12.2020

In today's episode of Leveling Up Daily, we talk about the marketing process of the Leveling Up book, and how we have been getting email addresses for 15 cents a pop! Utilizing the powerful targeting offered by Facebook and using giveaways and competitions to entice users has proven great for collecting contact information. Plus, the opportunity for the development of this strategy into a fully-fl...

Charli D'amelio Just Reached 100M TikTok Subs (Business Takeaways) 06.12.2020

Charli D’Amelio has grown to the point where she has built a massive audience on TikTok since she started in only 2019. While her fame is partly a sign that almost anybody can rise to stardom on social media these days, there are also many lessons that we can learn from the example she has set. Tune in and hear about the value of diversifying platforms and content, serving your audience, and the f...

Why I put 50% of my company's cash into Bitcoin 05.12.2020

In this episode, Eric explains why he put 50% of his business' cash sheet into bitcoin. This may seem like a bold move, but as he explains here, there are some great arguments for bitcoin's utility and safety, and plenty of successful people who are doing the same. This is not financial advice per se, but definitely worth thinking about in the current uncertainty of the US and the world. TIME-STAM...

The Hottest Social Media Trends You Should Pay Attention To For 2021 04.12.2020

In this episode, Eric shares findings from Hootsuite’s annual report that talks about which social media platform investors are most excited about. You’ll learn which platforms rank the most highly for growing audiences organically, reaching business goals, and more. Eric also compares his use of these platforms to the findings in the report. Tune in today! TIME-STAMPED SHOW NOTES: [00:21] Before...

MrBeast Gave Away A Lamborghini (Here Are The Key Business Lessons) 03.12.2020

We are returning to the story of MrBeast and his YouTube success for this episode and today we unpack a lesson about the role of trust in getting conversions on your offer. It is not always about how good your offer is, in most cases, as with the example of MrBeast giveaways, trust needs to be established before someone will commit. Listen in to hear how you can apply this to your business. TIME-S...

He Has Created Over 27 E-commerce Millionaires & Manages Over $100M In Annual Revenue 02.12.2020

Today we’re joined by Seth Kniep, the co-founder and CEO of Just One Dime, a coaching company for Amazon and e-commerce sellers. In his conversation with Eric, Seth talks about how he developed his business mindset around the teachings of Dave Ramsey and Robert Kiyosaki and how he managed to literally double a dime until he reached $400, simply by asking random people. He then proceeded to educate...

How MrBeast Jeff Bezo'ed His Way to 56M YouTube Subscribers 02.12.2020

For this episode of Leveling Up Daily, we look at how MrBeast took a leaf out of Jeff Bezos' book and got himself to 46 million YouTube subscribers! Lessons here include the power of delaying and allowing growth to compound, and we see with this example how patience can pay off in a big way. MrBeast's audience and revenue growth is truly inspiring, so make sure to tune in to hear it all. TIME-STAM...

6 Business Lessons from Tony Hsieh of Zappos (That Made Me A Millionaire) 01.12.2020
How Spotify Is Heating Up The Podcast Wars With Its $575M Spending Spree 29.11.2020

Today we are going to talk about how Spotify is heating up deep podcasting Wars with its $575 million spending spree.

Biden won the US election but the country is still extremely divided. Here's how marketing made that happen 28.11.2020

Messaging and marketing have a key role to play in the divided political situation in America. In this episode, we explore how Trump uses messaging to spread polarizing opinions, and how news and social media entities are the channels through which these tensions play out. Tune in for all this as well as to learn the importance of being aware of biases in the media we consume. TIME-STAMPED SHOW NO...

How To Do A Podcast Tour To Promote Your Book 27.11.2020

In aid of the release of his new book, Leveling Up!, Eric has laid out the goal of appearing on one hundred podcasts in the next 12 weeks! Today we get to hear why podcasts are a great way to promote something like a book, how Eric is going about sourcing shows to approach, and the thought and planning that goes into presenting to different audiences. Tune in to hear how you can utilize these grea...

How I'm Doing Influencer Marketing for My Book, Leveling Up 26.11.2020

In this episode of the daily Leveling Up podcast, Eric talks about the outreach he is doing to market his new book, Leveling Up! You will get to hear about why he thinks that influencer marketing is where it is at currently, and how he is going about these strategies. So to catch all the good stuff about value for money, sourcing influencers and more, join us today! TIME-STAMPED SHOW NOTES: [00:21...

Is Amazon's Foray Into Pharma A Good Or Bad Decision? 25.11.2020

Today we are going to talk about how Amazon is continuing to dominate the world and how they're getting into pharma and continuing to eat everyone's lunch.

Bitcoin is SKYROCKETING - Why It's Here To Stay 24.11.2020

Today, we are going to talk about how Bitcoin is continuing to skyrocket and why it's here to stay. So as of this recording, Bitcoin is at about 18.5 K right now, which is an all time high, but the, I think there's a couple of things to look at here. In this episode we'll dive in and talk about both sides.

How To Create A Community of 60,000+ Strong And Use It As Your Secret Weapon (With Lloyed Lobo from Boast AI and Traction Conference) 23.11.2020

If you want to build a community you have to focus on how you can provide value to them, but once you have one you can save a lot of money on marketing. Connecting people is Lloyed Lobo’s superpower, and today we talk to him about how he built a community of over 60,000 people and the returns this investment of his time is producing. Lloyed is Co-Founder and President of Boast. AI, and he is also...

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