Leveling Up with Eric Siu

Joining us for this episode is Erik Kostelnik, the co-founder and CEO at Postal.io, a leading B2B offline engagement platform that automates direct mail and gifting in the sales and marketing world, helping businesses to improve their customer acquisition and better engage with prospects. While their customer base might seemingly tell a different story, this company has been operational for only 7...

In this episode, we have Pete Lamson, the CEO of JazzHR, an SMB-focused recruiting software/applicant tracking system company designed to streamline the hiring process. Unlike most of their competitors who are focused on the mid- and enterprise market, JazzHR serves small businesses of anything between 50 and 500 employees, offering a solid product that they continue to improve as well as deliveri...

In almost all situations, the more personalized the piece, the more you will have to pay, and the waiting time for made-to-order is months, but it doesn’t have to be that way. Today’s guest is Christiane Lemieux, Founder and CEO of The Inside, an online furniture store that provides custom made, on-demand furniture that remains exclusive by utilizing technology. Christiane is a creative tech entre...

Today, we are going to talk about seven years of operating lessons from taking over my ad agency! This is a multi-part series that talks about the most powerful lessons learned throughout the journey. This is part 3 of the series! When I first started running the business I didn't listen to the team and employees were leaving left and right. When I finally dropped down to one employee, I decided i...

Most people create the product they have in mind and then try to build a brand around it, but not Mario Nawfal, the CEO of the Athena Group of Companies. What has led to Mario’s success is his business philosophy of first testing a range of products to see which ones do well, and then to begin building out a brand around a product that is already on the consumer radar and trending. For him, it is...

In the 70's the Patels from India created a method for acquiring motels and in time earned a massive fortune that could take care of their entire family. In this clip we do a book summary of one of my new favorite books, The Dhando Investor, and discover how you can mitigate risk in your investments and create massive wealth!

Today we talk to Henry Schuck, Co-Founder and CEO of ZoomInfo (formerly DiscoverOrg) about best practices for steering the ship of a startup and scaling it until it goes public. ZoomInfo provides subscription-based sales and marketing intelligence to its clients in the form of accurate B2B content and company information to accelerate the growth of their marketing teams! Henry starts by summing up...

From an airplane designer to a marketing expert, today we are joined by Guy Yalif, the co-founder and CEO of Intellimize, a company that automatically optimizes websites to drive revenue and customer acquisition using machine learning. After making the unusual leap from a career in aerospace engineering, Guy accumulated considerable marketing experience by working in the startup space as well as f...

This is a special bonus episode where we take a sneak peek into our virtual event and share a portion of one of the talks from the event. In this episode, we're sharing the mic with investing legend, Roland Frasier, who goes into detail about how to buy an existing business with no money down.

Although marketing has evolved a great deal over the past 100 years, the same principles still apply because human psychology has not changed. This is why is, no matter how complicated the marketing landscape gets, simple copywriting remains the most powerful. No-one knows this better than today’s guest, Craig Clemens, an exceptional copywriter, brand-builder, and positioner. As co-founder of Gold...

Today, we are going to talk about seven years of operating lessons from taking over my ad agency! This is a multi-part series that talks about the most powerful lessons learned throughout the journey. When I first started running the business I didn't listen to the team and employees were leaving left and right. When I finally dropped down to one employee, I decided it was time to make a change. T...

The more agile companies can be in the current volatile landscape, the better. Smartsheet is a collaboration software platform that helps companies optimize functionality and one of the things that makes it different is that it is not purpose-built. With 2572 documented use cases to date, Smartsheet possesses the kind of wide applicability that companies need to stay light-footed enough to keep up...

Business travel may not be happening as frequently anymore due to the COVID pandemic, but that does not concern today’s guest, Avi Meir. He is CEO and Co-Founder of TravelPerk, a ground-breaking business travel platform that offers companies of any size a one-stop-shop to book all of their travel in a single space. Avi is a travel industry veteran with fifteen years of experience. In this episode,...

What does it take to be successful as a new CEO? Whenever you're joining a new company, it's important to avoid rocking the boat at the beginning. In this session we discuss ways to have a successful transition into any company at the executive level.

As a B2B business, attracting an audience to your website to convert them into sales leads is not an easy process, but Madison Logic does it all for you. Madison Logic is an account-based marketing service that helps B2B companies convert their best accounts faster and today we learn more about the firm from its Co-Founder and COO, Vin Turk. Vin opens by explaining how he got the idea to streamlin...

Do you need to have a big company before you start worrying about things like vision and culture? I used to think so... but the truth is, building culture and demonstrating the vision is the most important job of the CEO and can make or break whether you're successful. In this clip, we'll talk about ways you can implement culture, recruit a-players and share your vision better with your team, no m...

Today’s guest, Gary Saarenvirta, has been thinking deeply about AI long before the current hype. Having worked in the AI space for over 25 years, Gary was shocked at how little math and science was used in big business, and founded Daisy Intelligence to fill this glaring gap. Daisy is a SaaS AI-powered platform that helps retailers and insurers achieve higher profits by helping them make smarter o...

When should you split your focus and start to take on multiple projects? The problem with a lot of people is that they never focus on completing one project all the way through. Or they fail to diversify at the right time. In this clip, Eric shares his thoughts around the importance of creating a launch pad business before splitting to different projects.

How much should you spend on a business coach? How do you know if you'll get a valuable ROI from the experience? In this episode Eric shares his thoughts around why business coaches are worth it, and how to find a coach who will push you to greater heights.

When I first started podcasting, I was only getting 9 downloads a day. This sad trend continued through the next 12 months... and even after 2 years I was only getting 30 downloads a day. Flash forward to today and I'm generating over 1.3 million downloads a month. What happened? In this clip we'll discuss the lessons I learned along the way of recording over 2,000 episodes!

Elay Cohen, CEO, and co-founder of SalesHood joins us on the show today to talk sales enablement platforms, dominating a category, and boosting sales through collaboration! SalesHood is a sales enablement platform that has been at the forefront of its niche as it evolved from its early adoption phase to a broad base market offering! We hear about the platform’s genesis where Elay realized the bene...

Does marketing mean making money? It can be very easy as a marketer to focus on all the ways to generate a profit and make a lot of extra cash through sometimes shady ways. But is that best for the long term? In this clip, Eric Siu shares his thoughts around long term strategies to develop a marketing breakthrough and avoid short term thinking. This will help you from getting stuck at a ceiling.

Making money is easy, according to our guest today, Taylor Welch, co-founder of Traffic and Funnels, but knowing how to invest and multiply wealth is the hard part. This is why he has made it his mission to arm people with the skills they need to grow their money and minds beyond self-imposed limits. We kick off this episode by learning more about Traffic and Funnels and how they help clients buil...

Improving your income can start with some very simple changes. 1. Join peer groups Hang out with people that are near your level, a little ahead of you, and people that are way ahead of you. Being able to lean on other people's experience goes a long way. 2. Find the right coaches If the Kobe Bryants and the Michael Jordans of the world have coaches, then you can definitely benefit from coaching t...

Is your podcast stuck? Are you wondering how everyone else got their show to be successful, while your show is still struggling to get downloads? That used to be me. For over a year I was only getting 9 downloads a day. It took me over 2 years to finally learn how to breakthrough to the next level and after deploying these strategies, I'm now well over 1.2 MILLION downloads a month.   You don't ha...